0%

10%

20%

30%

40%

50%

60%

70%

80%

893 ON-SITE & ONLINE BIDDERS

14 local regions

55 other countries

51% bid in person 49% bid online

TOP LOCAL BUYING REGIONS 1 United Arab Emirates $14.235.420 2 Kuwait $1.794.500 3 Qatar $1.363.450 4 Oman $856.515 5 Saudi Arabia $391.050 6 Bahrain $378.000 7 Turkey $242.000 8 Lebanon $197.055 9 Jordan $196.000 10 Yemen $152.950

TOP INTERNATIONAL BUYING REGIONS 1 Pakistan $2.110.840 2 Singapore $940.290 3 United States $343.825 4 Germany $233.000 5 Bolivia $182.480 6 Ethiopia $168.750 7 Netherlands $145.250 8 Trinidad and Tobago $131.500 9 India $124.240 10 Australia $110.000

COMPETITIVE BIDDINGEvery Ritchie Bros. auction attracts a large, diverse audience of bidders who compete for your equipment, in person and online at rbauction.com. Competition between end users and dealers, individuals and companies, locals and internationals results in global market pricing on auction day.

$25.499.820 OF EQUIPMENT SOLD

Online bidders were winner or runner up on 18% of the equipment

DUBAI, ARE ― Sep 20 & 21, 2016

ANOTHER AUCTION DONE RIGHT

Country of auctionOut of region Region of auction

% o

f Buy

ers b

y Loc

atio

n

0

500

1000

1500

2000

2500

3000

3500

4000

4500

01/08/16

03/08/16

05/08/16

07/08/16

09/08/16

11/08/16

13/08/16

15/08/16

17/08/16

19/08/16

21/08/16

23/08/16

25/08/16

27/08/16

29/08/16

31/08/16

02/09/16

04/09/16

06/09/16

08/09/16

10/09/16

12/09/16

14/09/16

16/09/16

18/09/16

EFFECTIVE MARKETINGWe make sure every potential buyer knows about your equipment through an eff ective combination of local and international marketing, in print and online. Targeted mailings and advertising in industry publications draw equipment buyers to our web site – and our auction sites. High resolution photos and detailed equipment information on our web site give each item added exposure.

MARKETING FOR THIS AUCTIONREACHED POTENTIAL BUYERS IN

196 countries

42.463 brochures mailed

131.787 email brochures mailed

CONSIGN EARLY FOR MAXIMUM GLOBAL EXPOSURE

rbauction.com received 1.421.329 unique visitors in the 8 weeks prior to this auction.

Visits to the auction information page for this auction: 52.583 visits | 130.973 page views

DUBAI, ARE – SEP 20 & 21, 2016

Tota

l pag

e vie

ws

rbauction.com REACHES PEOPLE ALL OVER THE WORLD

UNLIMITED REACHOur high-traffic, 21-language web site attracts between 30,000 and 50,000 unique visitors each day. These people are buyers, not browsers – and they come from all over the world looking for specific pieces of equipment. The result: every item listed on rbauction.com is exposed to local, national and international buyers, which means you get the best results on auction day. A few types of equipment people searched for in this auction included:

AUCTION PAGE VIEWS

DUBAI, ARE – SEP 20 & 21, 2016

EQUIPMENT CATEGORY # OF UNIQUE SEARCHES

HYD EXCAVATORS - CRAWLER 1.736

WHEEL LOADERS 896

CRANES - ALL TERRAIN 529

CRANES - HYDRAULIC TRUCK 478

LOADER BACKHOES 459

AUTOMOBILES 248

CRANES - HYDRAULIC ROUGH TERRAIN 240

DRILLS - DRILLS & AIR TRACKS 221

GENERATOR SETS - LIGHT 199

CRAWLER TRACTORS 188

TOP OTHER COUNTRIES BY VISITS

1 United States 2 Canada 3 Spain 4 Germany 5 United Kingdom 6 India 7 Pakistan 8 Iran 9 Italy 10 Netherlands

TOP LOCAL REGIONS BY VISITS

1 United Arab Emirates 2 Saudi Arabia 3 Qatar 4 Egypt 5 Jordan 6 Iraq 7 Oman 8 Kuwait 9 Lebanon 10 Yemen

Web features by official language in each region:

Equipment search – 21 languages Search & account features – 15 languages Search, accounts & online bidding – 8 languages

BETTER RESULTS THAN SELLING ANY OTHER WAY

+971.4.812.0600 | rbauction.com

2012 VOLVO L120FSold for $110.000

to a buyer from Australia

2012 CATERPILLAR 14MSold for $150.000

to a buyer from Abu Dhabi

2010 CATERPILLAR CS56Sold for $42.000

to a buyer from Uganda

TADANO AR1000M-1 100 Ton 8x8x8Sold for $200.000to a buyer from Sharjah

UNUSED 2016 SANY SRC550H 55 Ton 4x4x4Sold for $275.000to a buyer from Qatar

2010 VERMEER D130X150VBMSold for $132.500

to a buyer from Pakistan

2007 ISUZU CYH51W 8x4 Sold for $68.000to a buyer from Qatar

2011 SCANIA P380CB 6x4Sold for $70.000

to a buyer from United States

UNUSED MERCEDES-BENZ ACTROS 3340 6x4Sold for $67.000

to a buyer from Fujairah

DUBAI, ARE – SEP 20 & 21, 2016