another art style guide

STYLE GUIDE

ABOUT

DESCRIPTION

Welcome! Thank you for taking the time to read about us. AnotherArt is a collection of our favorite contemporary artists from all across the world. Through this space, we will provide our viewers with groundbreaking and thought-pro-voking artists who are the masterminds behind their field. At AnotherArt, we feature artists of all mediums within this day and age of experi-mentation and thought.

We’d love to see you work, if you think that you art fits what we’re about, please submit your work to [email protected].

OBJECTIVES

• Allow users to discover up and coming artists on our website.

• Users will be able to find out details on an art-ist: their description, where they are from, their medium, etc.

• Users will have access to a gallery of artwork from our collection of artists. The gallery will display an e-mail link in which users can con-tact for purchasing.

• Anyone can submit their own artwork for a chance to be apart of AnotherArt and it’s mu-seum of works.

TARGET AUDIENCE

The target audience of AnotherArt are men and women from the ages of 21 to 40 who are inter-ested in purchasing new and affordable artwork from our collection of talented and fresh artists.

These users are interested in the art community, they are either working in the field or are true admirers of it’s importance.

Users who are new to purchasing artwork will be able to learn about it in our about section. The about section will describe to users how important it is to purchase contemporary art-work, and why users should have art displayed in their daily lives.

COLOR SCHEME & VALUES

WHITE

SHADED GREEN

RGB: 219, 104, 45CMYK: 11, 70, 100, 1

RGB: 255, 255, 255CMYK: 0, 0, 0, 0

RGB: 197, 198, 200CMYK: 22, 17, 16, 0

RGB: 147, 146, 151CMYK: 45, 36, 35, 1

RGB: 0, 0, 0CMYK: 75, 68, 67, 90

BLACK

TINTED GRAY SHADED GRAY

White is usually used inside of the logo, and for headlines that are over the color black.

Tinted gray will be used mainly as the background color of the website.

Shaded Gray will be used to emphasize. It is used here and there to add details. It is seen mainly in borders and links.

Black is used with all body copy. It’s also used for headlines.

Shaded Orange will be used in button links with padding around them. This color is rarely used.

LOGOS & TYPEFACES

ANOTHERART

ANOTHERAR T

ANOTHERART

ANOTHERAR T

WEBSITE LOGO

[USE FOR LOGO, WEBSITE HEADLINES]

[USE FOR PRINT HEADLINES]

[USE FOR SUBCATEGORIES AND SUB HEADLINES]

[USE FOR BODY COPY IN BOTH PRINT AND WEBSITE]

* No font should go under 9 points for print and 10 points for web.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z




GOTHAM (BOLD)

GOTHAM (BOOK)

TIMES (REGULAR)

L E A G U E G OT H I C ( R E G U L A R )

PRINT LOGO

BLACK AND WHITE LOGO

REVERSED LOGO ON BLACK

SIZING AND CLEARSPACE

MINIMUM SIZE FOR PRINT .75 inches / 19.00mm width

MINIMUM SIZE FOR WEB150 pixels width

WHAT IS CLEARSPACE?Clearspace is the amount of space that the logo is able to have surrounding it. It indicates the distance in which some-thing (such as an image or text) can be placed next to it.

WHAT ARE MINIMUM SIZES?This is the minimum size at which the logo can be used. Listed are both print and web minum widths.

ANOTHERARTAA

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ANY QUESTIONS? CONTACT US!E: [email protected]: 714 • 555 • 1910www.anotherart.com

another art style guide

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