anonymous. a creative lab. based in singapore, collaborating …€¦ · project to life. every...
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+65 6440 7330www.madebyanonymous.com18 Chiku Road, Singapore 429430
Anonymous
Anonymous.A creative lab.Based in Singapore,Collaborating with the world.
FACTSHEET
+65 6440 7330www.madebyanonymous.com18 Chiku Road, Singapore 429430
Anonymous Since 2005, Anonymous has been many things: an award-winning design studio, a content and creative agency, and creator of acclaimed projects such as A Design Film Festival, Bracket, FoodCine.ma and plusminusten. Today, it has evolved into a creative lab that observes, listens, investigates and experiments through design.
The multidisciplinary lab is best known for its approach of stripping things down to their simplest form, whether it be in research, strategy or creative direction. By simplifying each brand’s values, Anonymous offers clarity in a world that’s increasingly messy and complicated.
Founders Felix Ng and Germaine Chong believe in partnering closely with clients to design the right solution for every brief. Anonymous draws on an international network of collaborators and partners to bring each project to life. Every team is made up of like-minded and talented creatives, hand-picked depending on the needs of the project. This collaborative philosophy has yielded lasting results and value for clients such as Nikon Japan, Studioriley, UNIQLO, WOHA Architects, and more.
Its diverse portfolio of work has been internationally recognised by the British Design & Art Direction (D&AD) Awards, Art Directors Club New York, Hong Kong Design Association and Creative Circle Awards. Its highly acclaimed projects have been widely featured in local and international publications. Both founders have also been on the jury panels at the British D&AD Awards, Creative Circle Awards and Crowbar Awards.
STUDIOPROFILE
INITIATIVESFor over 14 years, the lab has created a series of self-initiated projects, some of which have become brands in their own right.
A Design Film Festivalwww.designfilmfestival.com
Bracket Vol. 01 - 08www.brckt.com
FoodCine.mawww.foodcine.ma
SERVICESAnonymous helps clients get to the core of what matters through:
Creative StrategyCorporate IdentityBrand StrategyCreative & Art DirectionGraphic DesignInformation DesignCopywriting / Editing
Content & ProductionInteractive / Web DesignContent CreationEditorial DesignCustom PublishingIllustrationPackaging DesignProduct Design
Design OutreachWorkshopsLectures
EventsStrategy & DirectionExhibition DesignCuratorial Direction
ResearchIntelligence Reports
SELECTED CLIENT LISTAntalis Paper (Singapore)Central Provident Fund BoardDesignSingapore CouncilNational Arts Council (Singapore)National University of SingaporeNikon Corporation (Japan)Singapore Art MuseumStudiorileyUNIQLOWOHA Architects
SELECTED AWARDS LISTArt Directors Club New YorkBritish D&AD AwardsCreative Circle AwardsHKDA Awards
SELECTED PRESS LIST+81 MagazineCoolhuntingFast CompanyMonoclePpaperThe Straits TimesThe Business TimesWall Street JournalWallpaper*
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+65 6440 7330www.madebyanonymous.com18 Chiku Road, Singapore 429430
Anonymous Felix Ng oversees the design and strategy of all projects at Anonymous. He is also the festival director of A Design Film Festival and FoodCine.ma, and publisher of Bracket.
Felix was a recipient of the prestigious Young Guns 9 Award from the Art Directors Club New York in 2011, and voted as one of the top 40 design talents under the age of 40 by Perspective Hong Kong in 2012. He has been invited to speak and judge at festivals, conferences and schools, including the British D&AD Awards, Creative Circle Awards, Crowbar Awards and Noise Singapore.
Germaine Chong is the key project management lead at Anonymous. She co-founded the creative lab after graduating from school where she studied documentary filmmaking and sound engineering. Germaine has been influential in driving large-scale projects such as the President’s Design Award 2012 and 2013, as well as the rebranding of the Nikon Photo Contest.
She is also the festival producer of A Design Film Festival and FoodCine.ma, and editor-in-chief of Bracket.
PARTNERPROFILES
FELIX NGFounding PartnerCreative Director
GERMAINE CHONGFounding PartnerStudio Director
@[email protected] 3/15
Help Save Paper CalendarThe Adapter A for Asian Poster
4/15
A Design Film Festival × SupermamaTabi Socks
6/15
Nikon Photo Contest
7/15
UNIQLO Wherever You Gowww.uniqlo.com/wherever
Watch Alexa’s filmyoutu.be/mBvQgqi_duU
Kamakura, Kanagawa Inashi, NaganoUeno/Asakusa, Tokyo Fujinomiya, Shizuoka Ariake, Tokyo
Watch Coby’s filmyoutu.be/wvXfGdFnp00
Watch Caroline’s filmyoutu.be/R0_4Cc9c88I
Watch Ismael’s filmyoutu.be/KuFh_HQMwOs
Watch Sirisopa’s filmyoutu.be/hSfkjmVfaiA
9/15
UNIQLO ManilaGlobal Flagship Store Launchwww.uniqlo.com/manila
Watch the TVC:youtu.be/BrO-rcZa_uQ
Watch the Making of:youtu.be/xTiXYMR8Dyc
10/15
UNIQLO Manila Report
UNIQLO Singapore Report
UNIQLO India Report
UNIQLO Vietnam Report
11/15
Strategy ReportsIn collaboration with Studioriley
12/15
The People’s Bench
15/15