annual viewing trends total canada, english, and french*

Annual Viewing TrendsTotal Canada, English, and French*

Teens 12-17, By Daypart Average Minute Audience (000)

Average Weekly Reach (%)Average Hours Viewed

Annual Viewing Trends Teens 12-17 AMA (000), Total TV

All Day Mo-Su 2a-2a

281

206

75

289

219

70

284

213

71

268

193

75

251

180

71

344

265

79

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010


Morning Mo-Su 6a-10a

126

80

48

139

91

47

146

93

52

143

92

51

138

84

54

180

122

58

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Daytime Mo-Su 10a-4p

224

168

61

233

182

57

233

183

57

232

170

61

211

155

56

301

236

65

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Fringe Mo-Su 4p-6p

480

357

132

485

374

119

479

368

115

444

327

117

405

298

108

564

437

128

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su 6p-7p

519

389

164

525

406

147

527

399

151

511

354

157

465

313

152

564

488

167

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time M-Su 6p-11p

623

451

172

633

472

163

604

446

163

576

403

173

537

370

167

739

561

178

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010


Prime Time Mo-Su 7p-11p

649

467

174

660

488

167

624

458

166

592

416

177

555

384

171

760

580

180

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time Mo-Su 11p-2a

119

93

18

121

98

15

123

98

15

9982

18

174

144

30

234

199

35

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010


Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a

Average Weekly Reach

Total Canada, English, and French*

Average Weekly Reach Teens 12-17 Av. Wkly. Reach %, Total TV

All Day M-Su, 2a-2a

98 98100 100100100 100100100 100100100 99 99100 99 98 100

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Morning M-Su, 6a-10a

5849

93

60

50

95

62

52

97

5951

90

5849

91

76 74

87

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Daytime M-Su, 10a-4p

8075

97

8378

99

8479

99

8279

95

8076

9691 91 94

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Fringe M-Su, 4p-6p

8378

98

8681

98

8681

98

8379

96

82 78

9691 90

96

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su, 6p-7p

7973

97

8177

97

8176

97

79 75

95

77 73

9589 88

94

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time M-Su, 6p-11p

9492100 9797100

97 96100

97 96100

94 9399 97 96 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010





939199 9694

10095 94

10095 94

9993 91

99 96 96 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Late Night M-Su, 11p-2a

65

54

82

69

58

85

69

55

91

5955

75

61 6067

76 78

70

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Average Hours Viewed

Total Canada, English, and French*(Per week, Per Capita)

Average Hours Viewed Teens 12-17 Av. Hrs Viewed/week, per capita, Total TV

All Day M-Su, 2a-2a

18 17

25

1918

23

1917

23

17 16

25

1615

2423

22

27

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Morning M-Su, 6a-10a

1.4

1.1

2.7

1.5

1.2

2.6

1.6

1.3

2.8

1.6

1.2

2.8

1.5

1.1

3

2

1.7

3.3

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Daytime M-Su, 10a-4p

3.73.4

5.1

3.8 3.7

4.7

3.8 3.7

4.7

3.83.4

5

3.43.1

4.75

4.9

5.5

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Fringe M-Su, 4p-6p

2.62.4

3.7

2.62.5

3.3

2.62.5

3.2

2.42.2

3.2

2.22

3 3.1 3

3.6

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su, 6p-7p

1.41.3

2.3

1.41.4

2

1.41.3

2.1

1.41.2

2.1

1.31.1

2.1

1.8 1.7

2.3

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010





8.57.6

12

8.68

11.3

8.27.5

11.2

7.86.8

11.8

7.36.3

11.7

10 10

13

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010





7.16.3

9.7

7.26.6

9.2

6.86.2

9.1

6.45.6

9.7

6.15.2

9.5

8.47.9

10

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Late Night M-Su, 11p-2a

2.2 2.2

1.8

2.3 2.3

1.5

2.3 2.3

1.4

1.9 1.91.7

1.41.5

1.3

1.92

1.5

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



annual viewing trends total canada, english, and french*

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