ANNUAL REPORT2012

Index

03

lETTER BY THE PRESIDENT.................................................................................05

LETTER BY THE EXECUTIVE DIRECTOR............................................................... 07

THE YEAR IN IMAGES......................................................................................... 08

ASSOCIATES....................................................................................................... 13

HONORARY ASSOCIATES................................................................................... 17

INSTITUTIONAL RELATIONS............................................................................... 21

CULTURAL PROJECTS......................................................................................... 27

BUSINESS PROJECTS......................................................................................... 39

EDUCATION....................................................................................................... 43

SOCIAL WORK................................................................................................... 47

COMMUNICATION................................................................................................ 51

MERCEDES-BENZ FASHION WEEK MADRID.......................................................... 55

INTERNATIONAL FASHION WEEKS..................................................................... 60

Letter by the president

05

ACME, as a professional association thatbrings together fashion design in Spain,supports with its activities and projects thesector’s status.

This year has filled us with pride and joy;the Premio Nacional de la Moda 2012 forour Honorary Associate, Manolo Blahnik,as well as the success of DELPOZO with itsdebut collection, the continuation of thegood work by Miguel Palacio for Hoss En-tropía and of Juanjo Oliva for El Corte In-glés and the recruitment of Carmen Marchas creative director of Pedro del Hierroadded to the opening in Madrid of the Ai-lanto store and the new location in NewYork of the Agatha Ruiz de la Prada shop.The attendance in the international run-

ways, Custo Barcelona in New York,Amaya Arzuaga in Paris and Elisa Palo-mino and Emilio Morena in London.

All of the above has been embossed in theexhibition. “La Moda es Sueño: 25 años detalento español”. Here we have shown thegood work carried out through over 30years, the same timespan about to be ac-complished by the relevant national runwayMBFW Madrid in which Spanish designerspresent their collections and build theirbrands.

Modesto Lomba

President of ACME

WE ARE IN A SEVERE CRISIS, WHICH ISNOT ONLY ECONOMIC, WE LIVE A HUGEREVOLUTION IN FASHION THAT EACH IN-DIVIDUAL COMPANY WILL STEER WITHDIVERSE STRATEGIES, BUT INVARIABLYNEW AND DIFFERENT TO THOSE APPLIEDUNTIL NOW.

Letter by the executive director

07

• We have grown with the addition of sevenfashion creators: Emilio de la Morena, JorgeVázquez, Juana Martín, Rabaneda, MaríaBarros, Menchen Tomás and Maya Hansen,summing 45 fashion design brands. And wehave appointed Honorary Associates, MarioBoselli, president of the Camera Nazionaledella Moda Italiana and Elio Bernhayer.

• We have showcased the cultural values offashion creation in the exhibition: LAMODA ES SUEÑO: 25 años de talento es-pañol: historical designers, Pedro Rodri-guez, Pertegaz and Elio Bernhayer, majorinternational names of fashion from Spain,Balenciaga, Paco Rabanne and ManoloBlahnik, and the designers that since the80’s have constructed and consorted theSpanish fashion system with their brands.

• We have participated in the runwayMBFW Madrid in which our associatesshowcase their collections. And global run-ways where attended by Custo Barcelona inNew York, Elisa Palomino and Emilio de laMorena in London and Amaya Arzuaga inParis.

• We maintain our business relationshipwith Planeta and El Corte Inglés includingthe shop-in-shop CREADORES ESPAÑAto the on-line store.

• We reinforce the presence of the associa-tion and its associates in the education ofstudents of fashion design and communica-tion collaborating with the Fashion Insti-tute Technology (FIT) New York.

• We expand our institutional relations bybecoming involved in the Working FashionGroup of the European Commission regar-ding innovation in the European fashion in-dustry.

• We commit our corporate social responsi-bility supporting the work in the soup kit-chen of the Order of Malta.

All the above would not be possible withoutthe support of the Spanish institutions andour associates to whom we expressly wishto thank for their collaboration.

Lucía Cordeiro

Executive director of ACME

DURING 2012. A PARTICULARLYDIFFICULT YEAR FOR OURCOUNTRY. THE ASOCIACIÓN DECREADORES DE MODA DE ESPAÑACONTINUES FASHIONING.

The year in images

1. THE EXHIBITION “LA MODA ES SUEÑO” 2. THE COUNSELLOR FOR EMPLOYMENT, TURISM AND CULTUREOF THE COMMUNITY OF MADRID, ANA ISABEL MARIÑO WITH THE CURATOR OF THE EXHIBIT LUCIA COR-DEIRO, DURING THE INAUGURATION OF “LA MODA ES SUEÑO” 3. ISABEL VAQUERO, THE CURATOR OFTHE EXHIBITION AND THE SECRETARY OF STATE FOR CULTURE, JOSE MARIA LA SALLE AND LURDES VA-QUERO, DIRECTOR DE THE MUSEO CERRALBO DURING THE INAUGURATION OF “LA MODA ES SUEÑO”.

1.

2. 3.

The year in images

09

1.SHOE BY MANOLO BLAHNKIN IN THE EXHIBITION “LA MODA ES SUEÑO” 2. PRESENTATION OF THEAWARD, ASSOCIATE OF HONOUR TO ELIO BERNHAYER. 3. SHOP IN SHOP BY SPANISH CREATORS AT ELCORTE INGLES, CASTELLANA 4. SPANISH SOHO MILE 5. CANDY PRATTS IN MERCEDES-BENZ FASHIONWEEK MADRID 6. CONFERENCE BY DAVID DELFIN AT THE F.I.T.

2.1.

3. 4.

5. 6.

3.

The year in images

1. THE PRESIDENT OF THE COMMUNITY OF MADRID, ESPERANZA AGUIRRE, IN THE PRESENTATION OFTHE 55TH EDITION OF MERCEDES-BENZ FASHION WEEK MADRID 2. MODESTO LOMBA, WITH NATALIABENGOECHEA AND EUGENIA DE LA TORRIENTE AT THE SYMPOSIUM ON BILL CUNNINGHAM IN LA CASAENCENDIDA 3. JUANJO OLIVA IN THE MASTER VOGUE-UNIVERSIDAD CARLOS III MADRID.

2.

1.

The year in images

11

1. 56TH EDITION OF MERCEDES-BENZ FASHION WEEK MADRID 2. IMAGE TRADE SHOWS IN PARIS 3. SE-MANINE DES CRÉATEURS IN PARIS 4. LONDON FASHION WEEK 5. NEW YORK FASHION WEEK 6. CHRIS-TMAS LIGHTS IN MADRID 7. SOLIDARITY APRONS.

2.1.

3. 4. 5.

6. 7.

ANUAL REPORT2012

13

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Associates

EMILIO DE LA MORENA After studying sculptureand economy, he carries outhis fashion studies at Cen-tral St. Martin’s and Lon-don College of Fashion.Then he worked with desig-ners such as Jonathan Saun-ders, creating his own label,winning the award New Ge-neration (sponsored by TopShop) four consecutivetimes. He has showcased hiscollection in London Fas-hion Week since 2005.

JORGE VÁZQUEZHe carries our design studiesin Madrid and USA. Afterworking with Inditex, Anto-nio Pernas, Angel Schlesser

and Fun & Basics he pre-sents his first collection atMercedes-Banz FashionWeek Madrid in 2002, alter-nating the presentation ofhis own creations with as-signments with brands suchas Síntesis and Loewe, colla-borating with the latter inthe design of the woman prêt-à-porter collection in 2006. Du-ring this year he creates his ownnew project JV by Jorge Vaz-quez inaugurating the firstflagship store of his new label in2012.

JUANA MARTÍNCommences her career in1999 after being chosen torepresent her province, Cór-doba, in the national con-test, Young Designers bySmirnoff. In 2005 she beco-mes the first woman fromAndalucia and of gipsy ori-gins that participates inMercedes-Benz FashionWeek Madrid. She presentsher lines of flamenco fas-hion, swimwear, bridal wearand prêt-à-porter in diffe-rent fashion weeks such as;MBFWM, SIMOF and Va-lencia Fashion Week.

RABANEDACarried out design studies inthe college Arte2 in Madridand 2010 he creates his firstcollection, obtaining theaward for Best Novel Desig-ner by Valencia FashionWeek. He begins his globalprojection collaboratingwith Disney and participa-ting in the fashion week ofthe Dominican Republic.He markets his collectionsat the trade shows that takeplace during the Semainedes Créateurs in Paris andpresents his collections du-ring the official calendar ofMercedes-Benz FashionWeek Madrid since 2010.

New associates

MARÍA BARROSStudied fashion design at IED in Milan, where she ac-complished her thesis under the direction of FrancaSozzani. With 21 years she achieves the Moët&Chan-don Young Fashion Award to the best young Europeandesigner. After working with Roberto Cavalli, ModestoLomba and Pupi Solari she creates her own label, pre-senting her collections in Pasarela Gaudí, Milán andMercedes-Benz Fashion Week Madrid where she hasbeen participating since 2009.

MENCHÉN TOMÁSAfter working separately for other labels they establis-hed their own brand in 1995, participating in PasarelaGaudí until 2001. Currently they market their collec-tions through their own points of sale and multibrandstores in Spain and abroad, accomplishing also couturemodels, made to measure.

New associates

MAYA HANSENCarried out her studies at theCentro Superior de Moda de Ma-drid. Wins the Porto FashionAward in the year 2000 and pre-sents her creations in PasarelaGaudí, after being awarded thesecond price in the national con-test, Young Designers by Smir-noff. Creates her own label in2004 and two years later shespecializes in the creation ofcorsets as outerwear. Presentsher collections in Mercedes-BenzFashion Week Madrid since2011. Finalist in Vogue awards,Who’s on Next 2012.

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ANNUAL REPORT2012

17

Honorary

AssociatescRiStóBAl BAlenciAgA/enRique loewe/huBeRt de

givenchy/PhiliPPe venet/ mAnolo BlAhnik/ óScAR de lARentA/ cARolinA heRReRA/ olivieR StRelli/ elio

BeRhAnyeR/ mARio BoSelli

Honorary Associates

HUBERT DE GIVENCHYENRIQUE LOEWE PHILIPPE VENET

OSCAR DE LA RENTAMANOLO BLAHNIK CAROLINA HERRERA

CRISTÓBAL BALENCIAGAhonoRARy PReSident

OLIVIER STRELLI ELIO BERHANYER MARIO BOSELLI

ELIO BERHANYER (2nd September of 2012)

The Asociación de Creadores de Moda deEspaña appoints Honorary Associate toElio Bernhayer, The creator from Córdobareceived the award in the hands of the pre-sident of ACME, Modesto Lomba, Manydesigners from the association wished to ac-company Elio Bernhayer in this event, pa-ying thus homage to one of the mostrelevant creators of Spanish fashion afterover 60 years in the profession.

MARIO BOSELLI(24th April of 2012)

The Asociación de Creadores de Moda deEspaña appoints Honorary Associate toMario Boselli, president of the Camera Na-zionale della Moda Italiana and a relevantindustrialist in the textile sector. Under hismandate as president of the Camera,ACME endorses a collaboration agreementwith the highest entity representing Italianfashion. Modesto Lomba presented him theaward at a dinner attended by the membersof the board of directors of ACME.

New Honorary Associates

19

ANNUAL REPORT 2012

21

Institutional

Relations

council of fAShion of jAliSco / gRAn cRuz of the com-munity of mAdRid / SPAniSh olymPic committee /

euRoPeAn comiSSion / Actm / meXico iS in fAShion / miniStRy of cultuRe / cReAtive euRoPe / iBeRoAmeRicAn

foRum of fAShion And deSign / diPlomAcy School /SPAin-jAPAn foRum / electionS BoARd of diRectoRS

GRAN CRUZ OF THE COMMUNITY OF MADRID(2nd May of 2012)

The president of the Community of Madridpresents the awards of the 2nd. of May, dueto the festivity of the region. The first pre-sident of ACME, Jesús del Pozo is one ofthe awardees in this edition being distin-guished with the Gran Cruz of the Commu-nity of Madrid posthumously.

DISSAPROVAL OF THE SPANISH OLYMPIC UNIFORM(May 2012)

The Asociación de Creadores de Moda deEspaña and the Federación Española deEmpresas de Confección (FEDECON) ex-pressed their disapproval regarding the uni-form of the Spanish Olympic team througha joint press release, after verifying that anItalo-Russian company was appointed toclothe the Olympic team.

AGREEMENT WITH THE COUN-CIL OF FASHION OF JALISCO (April 2012)

The Council for Fashion of Jalisco andACME unite to maximize the industry andcreation of fashion in Mexico and Spain.An agreement that endorses iberoamericanfashion placing values in innovation and de-sign. With this agreement the Asociación deCreadores de Moda de España becomes acollaborative and consultancy entity withinthe Council for Fashion of Jalisco, organi-zers of the runway Minerva Fashion.

Institutional relations

COLLABORATION WITH MEXICO IS IN FASHION(6th September 2012)

ACME collaborates with the platform Me-xico is in Fashion intended to promote Me-xican design. With the occasion ofFashion’s Night Out, different fashion de-signers from Mexico showcased their propo-sals in various events in Madrid, attendedby the designers, Helena Rohner, JuanDuyos, Maya Hansen and Modesto Lomba.

MEETING WITH THE MINISTER OF CULTURE(13th September 2012)

The Minister for Education, Culture andSport, José Ignacio Wert, held a meetingwith the Spanish designers to address thedevelopment of the sector of fashion crea-tion in Spain. The President of the Associa-tion, Modesto Lomba, underlined the needto unite design and industry as a fundamen-tal base towards the globalization and sur-vival of Spanish fashion. Furthermore, themeeting was attended by, Enrique Loewe,the designers Roberto Torretta, Elio Bern-hayer, Juan Duyos, Victorio & Lucchino,Helena Rohner, Francis Montesinos andLucía Cordeiro, executive director ofACME.

23

Institutional relations

ACME, IN THE EUROPEAN COMISSION IN BRUSSELS(20nd June, 2012)

The Asociación de Creadores de Moda deEspaña strengthens its presence in Brusselspartaking in the II Meeting of the InformalGroup of High Level, organized by AntonioTajani, vice-president of the EuropeanCommission and deputy for Industry, toge-ther with the main European fashion indus-tries. ACME was represented at the meetingby the secretary of the Board of Directors,Agatha Ruiz de la Prada.Lucía Cordeiro, Executive Director, partici-pates in representation of ACME in theWorking Fashion Group of the EuropeanCommission regarding innovation in thefashion industries in Europe.

COLLABORATION AGREEMENTWITH ACTM(9th July 2012)

ACME signs a collaboration agreementwith the Asociación Cluster de Textil deModa de Catalunya (ACTM) to boost com-mon projects in the field of fashion.

EUROPE CREATIVE(5th October 2012)

ACME participates in a seminar in Cuencaorganized by the Office of the EuropeanParliament in Spain, the MEPs SantiagoFisas and Emilio Menéndez, presented theproject “Europe Creative” the new aid pro-gram of the EP, in which for the first time,at the insistence of Spain, fashion is ackno-wledged as a cultural sector.

IBEROAMERICAN FORUM FORFASHION AND DESIGN(10-11th October 2012)

Modesto Lomba and the executive directorof ACME, Lucía Cordeiro, participated in IIberoamerican Forum for Fashion and De-sign held in Guadalajara (Mexico) on occa-sion of Minerva Fashion, one of the mainevents in Mexican fashion. Devota &Lomba, presented, in the international galaof the runway his spring summer 2013 co-llection.

FASHION FROM SPAIN, INTHE NEW BOOK OF THE DIPLOMACY SCHOOL(November 2012)

The Asociación de Creadores de Moda deEspaña, collaborates in the book of the co-llection Diplomacy School. “Challenges ofour foreign actions. Public Diplomacy andBrand Spain”. Modesto Lomba, signs anessay regarding the relationship betweenSpanish fashion and our country’s brand.

XV FORUM SPAIN-JAPAN (12-13th November 2012)

Modesto Lomba, president of ACME, parti-cipates in the XV Forum Spain-Japan, cele-brated in Seville, organized by theFundación Consejo España-Japón and theForeign Affairs Ministries of both coun-tries. This meeting serves as a prelude tothe Dual Year Spain-Japan, providing aspace for reflection to experts from differentfields with the aim of promoting networ-king between people and institutions inSpain and Japan.

Institutional relations

25

Institutional relations

ELECTIONS FOR THE BOARD OF DIRECTORS IN ACME(28th March 2012)

Modesto Lomba renews his office as president of ACME for the next two years duringwhich he will enjoy the company of Roberto Torretta as vice-president. Juan Duyos beco-mes the new bursar and Agatha Ruiz de la Prada will hold the position of secretary pre-viously performed by Jesús del Pozo, as Members of the Board maintained are, David Delfín andAlma Aguilar, with the addition of Helena Rohner to the Board of Directors as a Member .

modeSto lomBAPRESIDENT

dAvid delfínMEMBER

AlmA AguilARMEMBER

helenA RohneRMEMBER

lucíA coRdeiRoEXECUTIVE DIRECTOR

RoBeRto toRRettAVICE-PRESIDENT

AgAthA Ruiz de lA PRAdASECRETARY

juAn duyoSBURSAR

ANNUAL REPORT 2012

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Cultural

projects

gAStRofeStivAl 2012 / BAck to the RootS, in thePReSentAtion of mBfwm / muSeo del tRAje / A

glAnce At SPAniSh deSign / ii meeting cRAft And lu-XuRy / lA cASA encendidA / lA modA eS SueÑo

DONATION TO THE MUSEODEL TRAJE(April 2012)

The designers of ACME donate to theMuseo del Traje, CIPE, Madrid, the crea-tions produced for the exhibition: “20 Mo-dels for Russia: Designers dialogue withliterature” organized by ICEX, the Mi-nistry of Culture, the Instituto Cervantesand ACME due to the Dual Year Spain-Russia. The models are exhibited in therunway section of the Museum.

GASTROFESTIVAL 2012 (24th and 27th January 2012)

Gastrofestival 2012, organized by the TownHall of Madrid in collaboration with Ma-drid Fusión, with the participation of thedesigners, Roberto Torretta and ModestoLomba, brining together fashion and gas-tronomy during diners held at the Museodel Traje.

BACK TO THE ROOTS, IN THEPRESENTATION OF THE 55TH

EDITION OF MBFWM(January 2012)

Esperanza Aguirre, president of the Communityof Madrid the 55th edition of the madrileño fas-hion week in the exhibition space, Alcalá 31,where displayed were a selection of models from“Back to the Roots”, the exhibit dedicated toSpanish fashion and its crafts, exhibited in theFundación Gabarrón in New York in October of2011.

Cultural projects

II MEETING CRAFT AND LUXURY(26th October 2012)

The Asociación de Creadores de Moda deEspaña, collaborates in the II Meeting re-garding craft and luxury, which took placein Museo del Traje CIPE, Madrid. ModestoLomba, president of ACME, participated inone of the addresses of this meeting organi-zed by the Fundación Loewe which aims tohighlight quality craftwork, design and newluxury.

COLLOQUIUM ABOUT BILLCUNNINGHAM AT LA CASA ENCENDIDA (16th November 2012)

After the screening of the documentary“Bill Cunningham, New York”, which por-trays the seasoned photographer and pio-neer of coolhunting. Modesto Lombaparticipates in the colloquium togetherwith various fashion experts. Moderated byEugenia de la Torriente, fashion director ofEl Pais, and also intervened Gloria Jover,coolhunter, and Natalia Bengoechea, Fas-hion& Beauty Director of the magazineGrazia Spain.

A GLANCE AT SPANISH DESIGN(3rd October 2012)

Due to the new edition of the book: “Spa-nish Fashion, a history of dreams and reali-ties” the author and director of the on-linemagazine Asmoda, Josefina Figueras, orga-nizes the exhibition “A Glance at SpanishDesign” at El Corte Inglés, Castellana. Thepresentation of the event was attended bythe creators, Elio Bernhayer, Roberto To-rretta and Juanjo Oliva, and the executivedirector of ACME, Lucía Cordeiro.

Cultural projects

29

LA MODA ES SUEÑO (25th October 2012- 13th January 2013)

The Museo Cerralbo in Madrid hosts, from 25th October until 13th January, the exhibi-tion LA MODA ES SUEÑO: 25 años de talento español”. Curated by Lucía Cordeiro andIsabel Vaquero, the exhibit is a journey through the best of Spanish design in the lastquarter of the century. Organized by the General Sub-direction for the Promotion of FineArts of the Secretary of State for Culture and the Museo Cerralbo, Madrid, the exhibitioncounts with the participation of ACME, the magazine Marie Claire and the sponsorship ofMANGO.

Cultural projects

Cultural projects

31

Cultural projects

Cultural projects

33

Cultural projects

Cultural projects

35

Cultural projects

PARTICIPANTS

Adolfo DomínguezAgatha Ruíz de la PradaAilantoAmaya ArzuagaAna LockingAndrés GallardoAndrés SardáÁngel SchlesserBalenciaga-EISA Carmen MarchChus BurésCristina HuarteCusto BarcelonaDavidelfínDevota & LombaDuyos

Elena BenarrochElena CanterElio BerhanyerFrancis MontesinosHannibal LagunaHelena RohnerJesús del PozoJoaquín BeraoJosé CastroJosé MiróJosep FontJuanjo OlivaLemoniezLoeweLydia DelgadoManolo Blahnik Manuel PiñaMaría Barros

Maya HansenMeye MaierMiguel AdroverMiguel PalacioMiriam OcárizMitzouPaco RabannePedro del HierroPedro RodríguezPaloma CanivetPertegazPurificación GarcíaRabanedaRoberto TorrettaRoberto VerinoSybillaTeresa HelbigVictorio & Lucchino

Cultural projects

ANNUAL REPORT 2012

39

Business

projects

cReAdoReS eSPAÑA / SPAniSh Soho mile /cAPSule collection of white ShiRtS / new

fAnS By Renowned deSigneRS / on-lineStoRe At el coRte ingléS

CREADORES ESPAÑA EN EL CORTE INGLÉS DE CASTELLANAThe shop-in-shop Creadores España celebrates two years at El Corte Inglés, Castellana.The multibrand space of designer labels sums new creators to the project. A total of 12brands market their proposals in during 2012 in the space Creadores España: Ailanto, An-jara García, davidelfin, Devota & Lomba, Helena Rohner, Ion Fiz, Lemoniez, MenchénTomás, Miriam Ocariz, Rabaneda, Sara Coleman and Sayán.

Business projects

41

SPANISH SOHO MILE (30th May 2012)

The noted New York district dresses up inred to celebrate the day of Spanish Fas-hion. The main Spanish labels establishedin the big apple celebrate a fiesta en thestreets of Soho, organized by the Chamberof Commerce Spain-USA to place in valuethe national brands that sell in Manhattan.

Business projects

COLLECTION OF WHITE SHIRTS(May 2012)

ACME launches a new capsule collectiondesigned by: Alma Aguilar, Anjara García,Devota & Lomba, Ion Fiz, Roberto To-rretta y Sayán, reinterpreting a wardrobebasic, adapted to their style and persona-lity, available exclusively at Creadores Es-paña.

NEW FANS BY RENOWNEDDESIGNERS(September 2012)

ACME and Planeta DeAgostini launch a secondcollection of Fans by Renown Designers in which29 creators from the Association participate.Each instalment is made up of a fan and a fasci-cle dedicated to the corresponding designer, withthe aim of comprising an encyclopaedia on Spa-nish Fashion.

CREADORES ESPAÑA AVAILA-BLE AT ECI ON-LINE STORE (November de 2012)

After celebrating two years at El Corte In-glés, Castellana, Creadores España arrivesat the on-line store of ECI www.elcortein-gles.es where for sale are the fall-winter co-llections of Ailanto and Miriam Ocariz.

ANNUAL REPORT 2012

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Education

Polytechnic univeRSity mAdRid / fAShion inStitute of techno-logy / mASteR vogue-cARloS iii univeRSity / comPlutenSe uni-

veRity mAdRid / feStivAl Soy ciBelino

CLASSES IN THE MASTERVOGUE-CARLOS III UNIVERSITY (April-May 2012)

ACME collaborates with the Master Vogue-Carlos III University, Madrid. The desig-ners, Modesto Lomba, Helena Rohner, JuanDuyos, Roberto Torretta, Juanjo Oliva andAna Locking participated in the lessonsHistory of Fashion from Spain, subjectwhose holder is the executive director ofACME, Lucía Cordeiro.

HOMAGE TO JESUS DEL POZOAT U.P.M.(14th February 2012)

The Polytechnic University of Madridpated homage to Jesús del Pozo, acknowled-ging the importance of his professional ca-reer in an event that counted with theparticipation of Pilar del Castillo, ModestoLomba and Enrique Loewe among others.

CONFERENCE BY DAVID DELFIN ATF.I.T. NEW YORK (26th April 2012)

The Cultural Office of the Spanish Consu-late in New York, The Museum of the Insti-tute of Fashion technology (FIT) andACME organized “Almodovar & Fashion “.David Delfín offered his own vision regar-ding Spanish fashion in the movies, the re-lationship of his own brand with differentartistic disciplines, and he talked about hisexperience in New York Fashion Week. Theevent counted with the participation ofPaul Julian Smith, professor of the CityUniversity of New York (CUNY), author ofthe book “Desire Unlimited: The Cinema ofPedro Almodovar” and Pedro Espinet vice-president senior of Education, Art and De-velopment of Make-Up from M.A.C.

Education

CONVENIOS DE COLABORACIÓN The Association of Creators of SpanishFashion has a strong commitment with thetraining of new professionals from the sec-tor and collaborates actively with mastersand fashion specialist courses. Its aim is tosupport a serious, real and contemporarytraining which will uphold the future ofSpanish fashion and will help to achievesome fully speacialised, future professionals.

> mASteR in fAShion deSign mAnAgement And oPeRAtionSAITEX And CEU

> ISEM (fAShion BuSineSS School) And the UNIVERSITY OFNAVARRA

> the mASteR in communicAtion of fAShion And BeAuty ofVOGUE - UNIVERSITY CARLOS III IN MADRID

> the mASteR in communicAtion of fAShion And BeAuty ofTELVA And YO DONA – UNIVERSITY OF SANPABLO CEU

> the couRSe of jouRnAliSm And communicAtion of MARIECLAIRE

> THE SUPERIOR CENTRE OF FASHION DESIGN OF MADRID(cSdmm) At the POLYTECNIC UNIVERSITY

45

Education

ACME COLLABORATES WITHTHE FESTIVAL SOY CIBELINO(21st-24th June 2012)

The Association collaborates with the firstedition of the “Festival Soy Cibelino”, anovel initiative in which fashion & musicunite, and in which young talents fromprestigious local and global fashion schools,such as ESNE, IED, Parsons and InstitutoMaragoni, come together. ACME is presentthrough out the Festival with a stand deco-rated by L.A. Studio. Visiting designersfrom the Association such as ModestoLomba, Juan Duyos, Jorge Vázquez, MaríaBarros and Rabaneda. The creators workedthe youth from the fashion school ESNE,who modelled their designs in this space.

SUMMER COURSES AT THE COMPLUTENSE IN EL ESCORIAL(20th July 2012)

Ana Locking participated as speaker duringthe summer courses of the ComplutenseUniversity. The designer offers a conferenceversing about fashion creators as artists wi-thin the cycle “Fashion in the Museum. Thenew role of fashion in the cultural world.”Organized by the Museo del Traje in SanLorenzo del Escorial.

ANNUAL REPORT2012

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Social work

fAShion woRkShoP By fRAnciS monteSinoS SociAlwoRk lA cAiXA / SolidARity initiAtive By Acme

And yo donA foR the SouP kitchen of the oRdeRof mAltA / SolidARity APRonS

SOLIDARITY APRONS(December 2012)

ACME collaborates with YO DONA in theproject “Solidarity Aprons” in whichtwelve associated designers have createdtwelve aprons with the aim of obtainingfunding for the soup kitchen for the Orderof Malta, Madrid.

As a result of the collaboration, Ana Loc-king, Juan Duyos, Juanjo Oliva, ModestoLomba, Lucía Cordeiro, executive directorof ACME, Linda Heras from Roberto Ve-rino and the Yo Dona team, assisted in oneof the meals offered in the dining room inMadrid, which daily provides food to 350persons in need.

FASHION WORKSHOP BYFRANCIS MONTESINOS(27th January 2012)

Francis Montesinos imparts a fashionworkshop to 30 women from the FundaciónJosé María Haro-INTRA from Sagunto.The workshop is the result of the agree-ment signed by ACME “La Caixa” BancaPrivada and Incorpora de la Obra Social“La Caixa”, with the objective of develo-ping amongst the Spanish fashion creatorscorporate social responsibility, supportingthose collectives at a disadvantage or in a si-tuation of vulnerability.

Social work

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Social work

ANA LOCKING ROBERTO VERINO ANDRÉS SARDÁ CUSTO

DUYOS AGATHA RUIZ DE LA PRADA JUANJO OLIVA VICTORIO & LUCCHINO

MAYA HANSEN MIRIAM OCARIZ DEVOTA & LOMBA FRANCIS MONTESINOS

ANNUAL REPORT2012

51

Communication

Blog cReAdoReS de modA / cAndy PRAtS, with theSPAniSh deSigneRS / conveRSAtionS: jeSÚS del Pozo /

intuRtech 2012 / chRiStmAS lightS in mAdRid

CONVERSATIONS: JESÚS DEL POZO(3rd October 2012)

Friends and peers of the demised, Jesús delPozo, pated tribute to the designer at a me-eting organized by the Museo del Traje andAsociación de Amigos del Museo del Trajein collaboration with the Fundación Jesúsdel Pozo. Moderated and conducted by Es-peranza Claver, in the meeting the figure ofJesús del Pozo was analysed from the pers-pective of those closer to him, countingwith the participation of Jesús del Pozoamongst others.

LUCÍA CORDEIRO PARTICIPAEN INTURTECH 2012 (21st November 2012)

Lucía Cordeiro, Executive director ofACME participated in the Ist Forum onCompetitiveness and Innovation in Tourismwhich analyses new strategies to upgradethe Brand Spain.

BLOG CREADORES DE MODA (1st February 2012)

The Association in line with the purpose ofbroadcasting on-line, premiers a Blog, coin-ciding with Mercedes-Benz Fashion WeekMadrid. A new window open to the publicwhich provides news and current fashiontrends about Spanish fashion, and in whichthe designers of the Association participatepersonally publishing content regardingtheir brands and activities.

CANDY PRATS, WITH THESPANISH DESIGNERS(September 2012)

Candy Pratts visited Spain on occasion ofMercedes-Benz Fashion Week Madrid. Thecreative director of VogueUSA.com atten-ded the designer`s fashion shows and visitedsome showrooms in Madrid to get an updateon Spanish fashion. Candy Pratts , further-more, met with the designers at a dinnerheld in the Fundación Agatha Ruiz de laPrada.

Communication

53

Communication

CHRISTMAS LIGHTS IN MADRID(December 2012)

Madrid lightens up with the creations by the designers from ACME who granted yet another year theirdesigns for Christmas lights and trees, for the city. The main commercial streets dress up during the fes-tivities with the creations of Angel Schlesser in Princesa, Hannibal Laguna in Ortega Y Gasset, Purifi-cación García in Goya, Juanjo Oliva in Jorge Juan, Ana Locking in Fuencarral and Montera, andAgatha Ruiz de la Prada in Sol, amongst others.

AGATHA RUIZ DE LA PRADAANA LOCKING

PURIFICACIÓN GARCÍA ÁNGEL SCHLESSER

JUANJO OLIVA HANNIBAL LAGUNA

ANDRÉS SARDÁ

DEVOTA & LOMBA

FRANCIS MONTESINOS

DUYOS

ELISA PALOMINO

AGATHA RUIZ DELA PRADA

AILANTO

ANA LOCKING

ÁNGEL SCHLESSER

AA DE AMAYA ARZUAGA

DAVIDELFIN

Mercedes-Benz

Fashion Week

Madrid

fAll-winteR 2012/2013

55

KINA FERNÁNDEZ

ROBERTO TORRETTA

ROBERTO VERINO

MIGUEL PALACIOLEMONIEZ

JUANJO OLIVA

TERESA HELBIG

ION FIZJESÚS DEL POZO

HANNIBAL LAGUNAVICTORIO & LUCCHINO

55TH EDITION OF MERCEDESBENZ FASHION WEEK MADRID(1-5th February 2012)

Madrid Fashion Week presented itself rene-wed in its 55th edition with a new nameafter the arrival of the leading sponsor ofother international fashion weeks: Merce-des-Benz Fashion Week Madrid. In this edi-tion 22 designers from ACME present theirFall-Winter 2012/2013 Collections atIFEMA: AA by Amaya Arzuaga, AgathaRuiz de la Prada, Ana Locking, AndrésSardá, Angel Schlesser, Davidelfin, Devota& Lomba, Duyos, Elisa Palomino, FrancisMontesinos, Hannibal Laguna, Ion Fiz,Jesús del Pozo, Juanjo Oliva, Kina Fernán-dez, Lemoniez, Miguel Palacio, Roberto To-rretta, Roberto Verino, Teresa Hellbig andVictorio & Lucchino.

Mercedes-Benz Fashion Week Madrid

57

TERESA HELBIG

MIGUEL PALACIOANJARA GARCÍA DAVIDELFÍN

JUANJO OLIVAAA DE

AMAYA ARZUAGA

AILANTO

DUYOS MAYA HANSEN

ANA LOCKING

LEMONIEZ

MARÍA BARROS

Mercedes-Benz

Fashion Week

Madrid

SPRing-SummeR 2013

59

DOLORES CORTÉS ROBERTO VERINO

DEVOTA & LOMBA

JUANA MARTÍNVICTORIO & LUCCHINO

RABANEDA ROBERTO TORRETTA

FRANCIS MONTESINOS

HANNÍBAL LAGUNAAGATHA RUIZ DE LA

PRADAION FIZ

KINA FERNÁNDEZ

ÁNGEL SCHLESSER

DELPOZO

56TH EDITION OF MERCEDESBENZ FASHION WEEK MADRID((30th August – 4th September 2012)

Leading national runway, Mercedes-BenzFashion Week Madrid celebrates its 56thedition with the addition of INDITEX assponsor. The runway accounts with the par-ticipation of 26 designers from ACME whoshowcased their proposals for Spring-Sum-mer 2012/2013 in the official calendar: AAby Amaya Arzuaga, Ailanto, Agatha Ruizde la Prada, Ana Locking, Angel Schlesser,Anjara García, davidelfin, Delpozo, Devota& Lomba, Dolores Cortés, Duyos, FrancisMontesinos, Hannibal Laguna, Ion Fiz,Juana Martín, Juanjo Oliva, Kina Fernán-dez, Lemoniez, María Barros, Mata Han-sen, Miguel Palacio, Rabaneda, RobertoTorretta, Roberto Verino, Teresa Hellbigand Victorio & Lucchino.

MBFWM counted for the first time withthe attendance of Candy Pratts, creative di-rector of Vogue USA.com and the Indone-sian buyers from the group PTMetropolitan Retailmart.

Mercedes-Benz Fashion Week Madrid

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ANNUAL REPORT2012

63

International

Fashion

Weeksnew yoRk fAShion week/ london fAShion

week/ SemAine deS cRéAteuRS/ imAge tRAde ShowS PARiS/

International Fashion Weeks

SPANISH CREATORS IN THE INTERNATIONAL FASHIONWEEKS FALL-WINTER 2012/2013Custo Barcelona presents his collection at the Lincoln Center, New York. The Catalan cre-ator participates in New York Fashion Week since over 15 years ago. Emilio de la Morenapresents his collection in London Fashion week, where Elisa Palomino also participatesafter being selected for the runway Vauxhall Fashion Scout Independent Showcase, one ofthe main platforms for emerging designers in London. Amaya Arzuaga presents her collec-tion in the Spanish Embassy in Paris, in her forth runway show in the Semaine des Créa-teurs .

NEW YORK FASHION WEEK12th February 2012

LONDON FASHION WEEK18th-19th February 2012

International Fashion Weeks

SEMAINE DES CRÉATEURS PARIS2nd March 2012

> ATMOSPHèREAilantoColdelrossoJuliju

> PARIS SUR MODELebor GabalaMonoplaza UKE

> TRANOÏ CARROUSEL DULOUVREMiriam OcarizCristina ZazoD-Due Lab, Oh!... Oh!, Marlota, Pilar Dalbat Martínez Lierah

> TRANOÏ MONTAIGNEKina FernándezLydia Delgado The 2nd skind Co

> TRANOÏ PALAIS DE LABOURSEMalababaLaura B Jorge Morales

> VENDôME LUXURY Elisa Palomino Alvarno

> ZIPZONEÁngel SchlesserJuan VidalMaya HansenLechienerrantRabaneda

> PREMIERE CLASSEHelena RohnerAnton HeunisTissa Fontaneda Elena CanterMegumi OchiCastañerChie Mihara

> SHOWROOM MC2Amaya Arzuaga

IMAGE TRADE SHOWS PARIS(2nd-5th March 2012)

After the fashion shows during fashionweek the designers market their collectionin the image trade shows. ACME collabora-tes with ICEX to coordinate a grouped pre-sence in the image trade shows that takeplace during the Semaine des Créateurs, bethey or not members of the Association. Inthis edition 36 Spanish fashion and accesso-ries designers market their collections at thedifferent trade shows and showrooms inParis.

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SPANISH CREATORS IN THE INTERNATIONAL FASHIONWEEKS SPRING-SUMMER 2013Custo Barcelona presented in New York Fashion Week his collection X-Ray. Emilio de laMorena participates in London Fashion Week, runways where he has been presenting hiscollections since 2005. Meanwhile, Amaya Arzuaga celebrates in the Spanish Embassy ofParis her fifth fashion show in the Semaine des Créateurs.

NEW YORK FASHION WEEK9th September 2012

International Fashion Weeks

LONDON FASHION WEEK18TH September 2012

SEMAINE DES CRÉATEURS PARIS1st October 2012

IMAGE TRADE SHOWS PARIS(28th September – 1st October 2012)

ACME collaborates with ICEX to coordi-nate the grouped presence of the 34 Spa-nish designers that participate in the imagetrade shows that take place during the Se-maine des Créateurs.

International Fashion Weeks

> PREMIèRE CLASSECastañerChie MiharaElena CanterHelena RohnerLotocohoMegumi OchiTissa Fontaneda

> ZIPZONEJuan VidalIon FizÁngel Schlesser

> WOMANSteve MonoSuturno

> PARIS SUR MODE ColdelrossoAilantoJulijuLebor GabalaMonoplazaUKE

> THE BOXSandrine de Montard

> THE BOX SHOESMagritMascaró

> GALERIE 13Pedro García

>SHOWROOM LOS PATOSLa casita de Wendy

> TRANOÏ PALAIS DE LABOURSEJorge MoralesLaura BMalababaRabaneda

> TRANOÏ MONTAIGNELydia DelgadoThe 2nd Skin

> TRANOÏ CARROUSEL DULOUVRECristina ZazoD-due LabMarlotaMartinez LierahMiriam Ocariz

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