annual report 2018 august 2019 · michael tyrrell chief executive officer, dublin aerospace andrew...
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ANNUAL REPORT
2018 14th August 2019
• hoilnefvlen
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Chairperson's Note
Finance
Structure
Industry Engagement
Student Engagement
Marketing
Career Expo Evaluation- Results
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Chairperson’s Note
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In 2018 the Committee built on the foundations of 2017 running new events, while continuing to run the Junior AviationNetworking Series events, Career Slingshots and attended various industry events. We have welcomed new Committee membersand Industry Committee members who help us develop and grow the association. We have expanded our sponsorship to severalcompanies, while having the continued support from our long-term sponsors.
Overall, 2018 was a year of significant development for the association, in which progress was made in many areas. Later in theyear, we established Ireland’s first and largest Aviation Career Expo with the support from both our sponsors and other industrymembers. The Career Expo featured 35 exhibitors and had over 450 attendees, showing keen interest and growth in aviationtalent in Ireland. Despite all of these achievements in 2018, however, greater impetus will still be needed across all of ourobjectives in the upcoming year to keep up this momentum.
In 2019, we will continue to grow and achieve our goals to promote aviation in Ireland and beyond by expanding our events tothe Shannon Region, continue the successful Career Expo, develop and expand our membership platform, participate ininternational industry events and more.
I wholeheartedly believe in IASA’s mission of bridging the gap between students and the aviation industry. IASA is here tosupport students and industry. Aviation is proof that given the will, we have the capacity to achieve the impossible.
I would like to thank all Committee members, Non-Executive Committee members, and Industry Advisory Committee membersfor their work, guidance and support. Especially, to all our sponsors who has been tremendously supportive and helpful in 2018.
We look forward to continuing our work over the next 12 months and developing new initiatives along the way.
Gareth LauChairperson
Mission
To connect aviation passionate students with the aviation industry and
to discover new opportunities that will shape the future of global
aviation here in Ireland and beyond.
Vision
To help students continue to provide the best source of expertise in the
field of aviation by empowering the Next Generation of Aviation
Professionals to be heard by the industry and to enable greater
collaboration for a brighter future.
Goals
▪ To raise awareness to the industry as to the number of students involved in aviation
related courses.
▪ To highlight the roles available to students who want to pursue a career in the aviation
industry.
▪ To discuss the current issues and developments faced by the industry so to identify future
trends.
▪ To discover how students can effectively contribute to the development of the aviation
sector.
▪ To inspire the Next Generation of Aviation Professionals.
▪ To facilitate networking between: students, lecturers and professionals.
▪ To identify how the industry can create more opportunities for students.
▪ To encourage capital fundraising to support innovative projects and scholarships.
▪ To endorse the provisions of internships.
▪ To encourage younger students to get involved with the aviation industry.
▪ To promote relevant opportunities available in the industry and academia.
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Treasurer’s Report
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For the year ended 28 February 2019, the Irish Aviation Students’Association (IASA) has benefitted financially from repeat sponsors, newsponsors and the introduction of the Career Expo.
The main driver of the IASA success continues to be the motivatedcommittee whereby collectively through their efforts demonstrate tothe industry the need for a greater student-industry connection for thenext generation of aviation talent.
Notably, IASA has continued to garner the trust and support frominaugural sponsors whilst also expanding our reach to new supportwithin financial services and aviation engineering.
Financially, the Association is in a strong position going into the2019/2020 year. There are plans to further expand our StudentEngagement reach nationally, and to attend Industry events both inIreland and abroad to enhance existing relationships and develop newones. These plans will be supported by the increased capital available asa result of increased income and decreased expenditure.
We continue to analyse all expenditure to maximise the benefit for allstakeholders. We will take further advantage of digital technologies toreduce travel and printing costs and to reach new audiences.
Shane & Jordan
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StructureIASA Committee
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Gareth LauChairperson
Cián McHughSecretary
Jordan MyersTreasurer
Mark KennyStudent Engagement
Coordinator
Aaron GilmartinMarketing Officer
Loughlan O'BrienMarketing Officer
Simon MolonyMarketing Officer
Elizabeth ShieldsMarketing Officer
Dáire MooneyIT Officer
Justin CooneyStudent Engagement Officer
Caroline Nolan FinneganStudent Engagement Officer
Jack CaffreyStudent Engagement Officer
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StructureIndustry Advisory CommitteeNon-Executive Committee
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Mark HegartyDirector, Karman Aviation
Yvonne ThompsonAviation Finance Leader,
PwC Ireland
David SwanChief Operating Officer SMBC
Aviation Capital
Michael TyrrellChief Executive Officer, Dublin
Aerospace
Andrew MacIntyreAdjunct Professor, DCU
Mickael MelayeManaging Director, Airbus
Helicopter International Services
Joe O'MaraHead of Aviation Finance &
Leasing, KPMG Ireland
Susan BradfordChief Human Resources Officer,
DAE Capital
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Andrei JatariuCo-Founder
Bridget CorryChairperson 2017-2018
Ross QuinlessSecretary 2016-2018
Shane GormanTreasurer 2016-2018
Carl LynamCo-Founder
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January February March April May July September October November December
Industry Engagement
Events Attended / Hosted
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January• Airline
Economics Dublin
• ADS Group Conference Belfast
• 2nd JAN Series –KPMG Ireland
March• Pilots Careers Live• Career Slingshot
– Aircraft Leasing• ATW's Airline
Achievement Awards
• IASA 3rd AGM
May• Dublin Aviation
Summit• IMI – What's
holding you back?
September• 1st Career Expo
November• Airball
April• Dublin Aviation
Drinks
July• 3rd JAN Series –
PwC Ireland• Bray Airshow
October• KPMG Aviation
Finance Executive Dinner
December• ISTAT Christmas
Drink Reception Dublin
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Industry Engagement
The companies listed below have been involved with IASA over the last 12 months through sponsorship, speaking at events, offering
support and guidance or offering benefits in kind to help with the development of IASA.
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Student Engagement
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Student Handbook
An improved edition of our ‘Student Handbook’was produced in 2018. It lists most of theaviation courses within Ireland, someestablished graduate programmes, otheraviation opportunities such as; apprenticeships,cadetships etc. and professional aviationorganisations. This booklet has proven to bevery popular with students and is a worthwhileinvestment. We have recently updated thebooklet containing updated information and amore extensive list of aviation courses and weplan to continue to improve the booklet in2019.
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Student Engagement
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Secondary School Roadshow
Throughout 2018, the Student EngagementTeam embarked on a secondary schoolroadshow, showcasing the range of aviationcareers to 2nd level students. It is importantthat 2nd level students are educated to allcareer paths in such as; 3rd level aviationdegrees, apprenticeships, cadetships etc.We visited;• Trinity Comprehensive - Ballymun• Loreto College – Balbriggan• Dominican College – Drumcondra• The Institute of Education
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Student Engagement
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Pilots Careers Live
The IASA Team attended Pilots Careers Livein March of 2018. We engaged with a greatvariety of students while promoting differentaviation careers and our aviation led events.We continued to distribute our StudentHandbook & information leaflets to thedelight of avid aviation enthusiasts.
Attendance at Careers Events
In 2018, The Management and Student Engagement Committees went to various career events throughout the year. These included the Institute of Education Dublin, where we presented to over 50 students on opportunities in Aviation. We also travelled to Kerry, where we had a stand in the IGC Killarney Careers Fair and reached out over 1,000 new students in the South West of the country.
Student Engagement
Career Expo
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The 2018 Career Expo was the first majorcareer event held by IASA. Attendance wasstrong at the at the Career Expo with 400+attendees and 35 exhibitors. The attendancewas mixed between college/graduate level andsecond level students, which gave exhibitorsmixed opinions on whether we had attractedthe right audience for their companies.
Most of the Career Expo attendees were from;Dublin City University, Dublin Institute ofTechnology and University of Limerick.
The Career Expo was an enormous success andthe exhibitor feedback was mainly positive withfew constructive criticisms for future CareerExpos.
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Marketing
Overview
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• 2018 has been a productive and a successful year for IASA and the marketing department. IASA's social media and online presence have experienced positive growth across all platforms, with Instagram becoming one of the leading social media channels over the course of the year.
• The Student Engagement Team, along with the Marketing Team, continued to release a monthly newsletter to our ever-growing student database. This group did take a hit due to GDPR, however our open rate dramatically increased with an increase in genuine readers signing up to the newsletter. The average open rate is approximately 50%.
• Additionally, the IT department has redesigned the website to further represent the IASA brand and will continue developing the site to meet the dynamic requirements of the association.
• 2018 saw IASA continue to create promotional video material with the creation of videos to showcase the Career Expo in October 2018.
• 2018 saw the marketing team evolve with some members standing down to allow new members and fresh ideas. The Marketing team at the end of 2018 comprised of Aaron Gilmartin, Simon Moloney, Loughlan O'Brien and Elizabeth Shields.
• Our aim for 2019 is to increase our online audience by a minimum of 30% overall.
• In addition, video content is something that the IASA committee are keen to continue to grow and share with its online audience and its members as it proved to get the most organic engagement.
• The IASA website has continuously improved over the years. The IT and Marketing department is working to develop our website further and we aim to have this completed by the end of Q3 2019.
Goals 2019
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Social Media Overview : Followers
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Followers / Subscribers
2015 2016 2017 2018
274 808 1136 1292
200 457 971 1625
180 398 601 752
126 104 842 207
60 130 252 376
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IASA Career Expo 2018
Actions Taken to Promote Career Expo
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• Posters placed at all major colleges• 5 MailChimp Awareness Campaigns & 1 Thank you Follow up Email• 34 Social Media Exhibitor posts• 3 Social Media CV Clinics Exhibitor posts• 2 Flying in Ireland Articles
• Videographer• 4 Rollup Banners• Exhibitor Booklets• Exhibitor Name Tags• Student Handbooks• Exhibitor & IASA pens• Exhibitor Promotional Goodies
Promotion Material Eventbrite Ticket Sales
Through collective marketing efforts, IASA’s Career Expo sold 893 tickets, reaching the target goal. However, about 450 of those who registered, attended the event.
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Aircraft Leasing Career Slingshot
Actions taken to promote the event before & after
Before• Social Media Promotion• Email
- ‘Save the Date’ to all IASA newsletter subscribers
After• Email
- ‘Thank you’
Eventbrite Ticket Sales
Our second series of the Career Slingshot toke place on Tuesday, 27th March 2018. 30 members registered for the event.
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Our aim is to continue the series of events next year in variousother career fields such as; Flight Operations and Air Traffic
Control.
Future Career Slingshot’s
Junior Aviation Networking (JAN)January 2018 – Sponsored by KPMG Ireland
Actions taken to promote the event before & after
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Before• LinkedIn Campaign• KPMG Snapchat "Take-over"• Direct emails to Sponsors• Direct emails to our data-base
After• Event Photos• Thank you Email
Eventbrite Ticket Sales
Due to the first JAN event being a success, the target of 100 attendees was maintained. The event proved successful with 87 tickets being sold.
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Actions taken to promote the event before & after
Before• LinkedIn Campaign• Direct emails to Sponsors• Direct emails to our data-base
After• Event Photos• Thank you Email
Eventbrite Ticket Sales
We continued to maintain a 100-person limit and had a sell-out event. The attendance did not reflect the number of tickets sold and we believe there were a number of factors for this including the time of year, but most notably the international sporting events that clashed with the event. This was noted and will be considered for future events.
Junior Aviation Networking (JAN)July 2018 - Sponsored by PwC Ireland
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Career Expo Evaluation Results
Background
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This survey was carried out to get feedback on the first ‘Career Expo’that was conducted by Irish Aviation Students’ Association (IASA) onthe 19 September 2018. The ‘Career Expo’ had exhibitors from all areasof the aviation industry to make future pioneers aware of theopportunities and benefits of the rewarding aviation industry.Attendees also had opportunities to interact, build contacts and seekadvises from the current leaders of this industry.
Objectives
One of the main objective of the ‘Career Expo’ is to generate morecontact between the students and the aviation industry, so as toincrease knowledge on the skills and talents required for students to besuccessful in the aviation industry. The exhibitors also get to meet thefuture generation of industry professionals while they can advertisetheir graduate programmes and internships.
Method
A questionnaire (Appendix 1) was distributed to each exhibitor, whichwas requested to fill out at the end of the exhibition. This gave aresponse percentage of 63%.
The response we received from the 63% is given in the Career Expo Appendix andcan be regarded as genuine as nearly all of the respondents stated that they werefully satisfied the running of the event with few exhibitors dissatisfied with thedemographic of attendees and felt that lunch should have been provided.
In Fig. 4 we can see that 96% of the attendees would be happy to exhibit againwhile 4% would prefer to have a more focused event for third level and graduatestudents only.
The price of a stand was criticised in some of the surveys of being slightlyexpensive and in some surveys, exhibitors suggested a possible 20% reduction inprice, while some exhibitors said they would be happy to pay €500-€550 for astand.
Main Findings
It is clear from the surveys that the event was a success. Exhibitors were verysatisfied with the overall running of the event and the majority were satisfied withthe interaction they had with attendees at the event.
Conclusion
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Career Expo Results - Appendices
Fig 4.Fig 3.
Fig 2.Fig 1.
Fig 5.96%
4%
Would your company exhibit again at a similar event?
Yes
No
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Very Poor Poor Adequate Good Very Good
How would you rate your overall Aviation Career Expo experience?
82%
18%
Do you think the fee for stands at this event were fair?
Reasonable
Expensive
71%
19%
10%
Did the event attract an appropriate category of visitors?
Yes
No
Mixed
02468
101214
Pre-EventServices and
Support
Registration Venue Food & Beverage Support at theEvent
Please indicate your overall satisfaction with the following?
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied
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Key Contacts in Connection with this Report
Gareth LauChairpersonE: [email protected]
Cian McHughSecretaryE: [email protected]
Jordan MyersTreasurerE: [email protected]
Aaron GilmartinHead of MarketingE: [email protected]
Mark KennyStudent Engagement Co-OrdinatorE: [email protected]
© 2018 IASA. All Rights Reserved.
Irish Aviation Students’ AssociationDuffs Farm,Termonfeckin,Co.Louth,Ireland
Bridget CorryNon-Executive Committee MemberE: [email protected]
Ross QuinlessNon-Executive Committee MemberE: [email protected]
Shane GormanNon-Executive Committee MemberE: [email protected]
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