Visitors & Convention BureauAnnual Report

May 2012

• Increase transient occupancy tax by

4% annually100% of goal

(year over year, but not long range)

TOT2011 $3,667,154

Occupancy levels > 2008 Rate < 2008

Length of stay on rise

Although Ventura is not nearly as well-known as other

California coastal communities, it should be.  Great beaches,

exciting surfing spots, a beautiful harbor and wonderful walking/biking trails along the water are welcome surprises.

San Joaquin Magazine

• Increase column inches

85% of goal• Response

Exceeding goal

+ 594,000

PRINT ADVERTISINGSunsetWestwaysBudget Travel

National Geographic TravelerUSA TodayCalifornia State Guides

LA TimesAntelope Valley PressCoastal Living Canadian Traveller

• PAE $1,649,979

• Impressions 67,441,250

• Familiarization Trips with averageof 10 writers

MEDIA RELATIONSUSA TodayKEYT NewsSmart Meetings

RV JournalSan Joaquin MagazineMeetings Focus West

Travel GirlThe ProvinceDesert Sun WestwaysSunset

Quote from media

 Ready for a little getaway that’s just under an hour away from LA? Pop up to Ventura, a sweet seaside city with great eateries,

wineries, a super walkable downtown complete with a

Fine Arts Museum, an Historic California Mission and a thriving live music

scene.

• Tradeshows• Pow Wow• UCLA

• Familiarization Trips• UK, France, Pow Wow

• Leads• 22

•Bookings• +4,500

SALES

“Until recently, my only knowledge of Ventura was the lyrics of the

song by America that mentioned alligator lizards in the air.  Hardly a reason to visit.  But now that I’ve been down that Ventura Highway in the sunshine, I’m

enamored by its charming small-town feel.  Just 70 miles from Los Angeles, Ventura draws surfers,

shoppers and visitors simply seeking its friendly vibe.

Travelgirl Magazine

• Earned Income

• Visitor Center

• Frontline

• Engaged Partners

• Film

• Prosperity Council

• Sports Tourism

OTHEROPERATIONS

THANK YOU

Jim LuttjohannExecutive Director

Annie Campbell

Sales Manager

Michele Gilmore

Visitor Services Manager

Hilda Kilpatrick

Office Manager