annual report 2010
DESCRIPTION
Annual City Council PResentation, June 2010TRANSCRIPT
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Annual ReportVentura Visitors & Convention Bureau
July 1, 2009 – April 30, 2010
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VVCB Fiscal Year 09-10
MarketingSalesBusinessPerformance
Measures 2010-11
◦Prosperity Council◦FilmVentura◦ ICSC◦Golf◦T-BID
David Puu
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VVCB 09-10
Marketing
Stephen Schafer
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VVCB 09-10
The New Reality◦Occupancy & Rate ◦TOT◦Careful Cuts
◦ROI
Fund
s to
Bur
eau
TOT
gene
rate
d
Econ
omic Im
pact
$0.00
$4,000,000.00
$8,000,000.00
$12,000,000.00
$16,000,000.00
200820092010 YTD
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VVCB 09-10
Adventure Tourism◦Channel Islands
National Park--Public Relations
◦Gear Guide◦Parks & Recreation◦Golf Packages◦Sports Commission
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VVCB 09-10
Cultural Tourism◦Festive Season-Spring
Campaign◦Visitor Guide
◦Itineraries◦Mini Guides
◦Film Committee◦ArtsLive
◦ Steve Cook
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VVCB 09-10
Culinary Tourism◦Banner Ads◦Award Winning Wine Trail
Tours◦Sunset Celebration Weekend◦Savor the Central Coast◦Restaurant Week◦Agri-tours
Gateways Conference
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VVCB 09-10
Advertising◦Co-op Partnerships◦Print◦Online
SEO LATimes.com Facebook Ads
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VVCB 09-10Advertising◦Budget Travel
Site visits◦Coastal Living
Calls◦California State Visitors Guide Reader Service
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VVCB 09-10Highlighted Stories
•L. A. Times•Sunset•Coastal Living•805•Instinct•Budget Travel•Desert Sun•Traveling with François•Road Trips
•Meetings West•Small Market Meetings
•WACVB News Notes•CTTC Newsletter
•KVTA•Ventura County Star
Media Relations◦Over $2.5 million PAE
ArtWalk FAM Adventure FAM Foodie FAM N.Y. Media Show CCTC Canadian Media Black Diamond (U.K.)
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VVCB 09-10Top Generators
•E-Newsletters•Press Room•Vintage Ventura•On-line Guide
Facebook Facts
•4,700 Fans•Peak Ages 35 to 44•U.S
Los AngelesOrangeVentura
•Italy•Germany
Social CRM
Web Presence◦Social Media
Facebook, Flicker, Youtube & Twitter
◦Site Traffic +600,000
◦SEO◦How Hot Are You? II
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VVCB 09-10
Sales
Stephen Schafer
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VVCB 09-10
Lead generation down- Corporate travel- Trade shows
Group room bookings down- Corporate travel+ Length of stay+ Gordon Conferences
Reduced StaffingGroup Lead Generation
◦Telemarketing◦Email◦Sales Calls◦Trade Shows◦Site Tours◦RFPs
Convention Services◦Gordon
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VVCB 09-10
Business
Stephen Schafer
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VVCB 09-10
TOT & Reporting
Working with City Staff on improved report forms
Visitors Center
Foreign Visitation 23%GermanyCanadaU.K.
Out of State 29%TexasArizonaWashington
California 48%Los AngelesVenturaOrange
Transient Occupancy TaxAudits & FinanceT-BidEarned IncomePartner EngagementVisitor Experience
◦Report Cards & FrontlineVisitors CenterBoard
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VVCB 09-10Looking Forward
◦Prosperity Council◦Film Attraction
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VVCB 09-10Looking Forward◦Golf Partnerships
◦2010 looking better Economic Impact $15,578,324 $19.75 to $1 ROI
◦Forecast Staycation over Leisure back, but frugal
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VVCB 09-10
Summary Budget July 2010 – June 2011
◦ Income ◦ City of Ventura $ 699,387.33 ◦ Co-op income $ 63,400.00 ◦ Total Income $ 762,787.33
◦ Expense ◦ Advertising & Marketing $ 316,500.00 ◦ Operating Expenses $ 158,832.86 ◦ Total Staff Expenses $ 287,000.00
2010-11 Work◦ Reduced Staff◦ More Volunteers◦ Fewer Trade Shows◦ Focused L.A. Sales
Efforts◦ More on-line
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VVCB 09-10
What We Need◦Ambassadorship◦Supportive
Partnerships◦Local/Regional
Alliances◦ Improved Reporting◦Additional Funding
Sources◦Sports Commission◦ Improved
infrastructure
Board of Directors◦Jim Ludwig◦Oscar Pena◦Pat Seminario◦Mike Wagner◦Seana Sesma◦Barbara Quaid◦Victor Dollar◦Marie Lakin◦Marcia Rhodes◦Ed Wehan◦3 open seats
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Thank YouAnnual Report
Ventura Visitors & Convention BureauJuly 1, 2009 – April 30, 2010