Annual ReportVentura Visitors & Convention Bureau

July 1, 2009 – April 30, 2010

VVCB Fiscal Year 09-10

MarketingSalesBusinessPerformance

Measures 2010-11

◦Prosperity Council◦FilmVentura◦ ICSC◦Golf◦T-BID

David Puu

VVCB 09-10

Marketing

Stephen Schafer

VVCB 09-10

The New Reality◦Occupancy & Rate ◦TOT◦Careful Cuts

◦ROI

Fund

s to

Bur

eau

TOT

gene

rate

d

Econ

omic Im

pact

$0.00

$4,000,000.00

$8,000,000.00

$12,000,000.00

$16,000,000.00

200820092010 YTD

VVCB 09-10

Adventure Tourism◦Channel Islands

National Park--Public Relations

◦Gear Guide◦Parks & Recreation◦Golf Packages◦Sports Commission

VVCB 09-10

Cultural Tourism◦Festive Season-Spring

Campaign◦Visitor Guide

◦Itineraries◦Mini Guides

◦Film Committee◦ArtsLive

◦ Steve Cook

VVCB 09-10

Culinary Tourism◦Banner Ads◦Award Winning Wine Trail

Tours◦Sunset Celebration Weekend◦Savor the Central Coast◦Restaurant Week◦Agri-tours

Gateways Conference

VVCB 09-10

Advertising◦Co-op Partnerships◦Print◦Online

SEO LATimes.com Facebook Ads

VVCB 09-10Advertising◦Budget Travel

Site visits◦Coastal Living

Calls◦California State Visitors Guide Reader Service

VVCB 09-10Highlighted Stories

•L. A. Times•Sunset•Coastal Living•805•Instinct•Budget Travel•Desert Sun•Traveling with François•Road Trips

•Meetings West•Small Market Meetings

•WACVB News Notes•CTTC Newsletter

•KVTA•Ventura County Star

Media Relations◦Over $2.5 million PAE

ArtWalk FAM Adventure FAM Foodie FAM N.Y. Media Show CCTC Canadian Media Black Diamond (U.K.)

VVCB 09-10Top Generators

•E-Newsletters•Press Room•Vintage Ventura•On-line Guide

Facebook Facts

•4,700 Fans•Peak Ages 35 to 44•U.S

Los AngelesOrangeVentura

•Italy•Germany

Social CRM

Web Presence◦Social Media

Facebook, Flicker, Youtube & Twitter

◦Site Traffic +600,000

◦SEO◦How Hot Are You? II

VVCB 09-10

Sales

Stephen Schafer

VVCB 09-10

Lead generation down- Corporate travel- Trade shows

Group room bookings down- Corporate travel+ Length of stay+ Gordon Conferences

Reduced StaffingGroup Lead Generation

◦Telemarketing◦Email◦Sales Calls◦Trade Shows◦Site Tours◦RFPs

Convention Services◦Gordon

VVCB 09-10

Business

Stephen Schafer

VVCB 09-10

TOT & Reporting

Working with City Staff on improved report forms

Visitors Center

Foreign Visitation 23%GermanyCanadaU.K.

Out of State 29%TexasArizonaWashington

California 48%Los AngelesVenturaOrange

Transient Occupancy TaxAudits & FinanceT-BidEarned IncomePartner EngagementVisitor Experience

◦Report Cards & FrontlineVisitors CenterBoard

VVCB 09-10Looking Forward

◦Prosperity Council◦Film Attraction

VVCB 09-10Looking Forward◦Golf Partnerships

◦2010 looking better Economic Impact $15,578,324 $19.75 to $1 ROI

◦Forecast Staycation over Leisure back, but frugal

VVCB 09-10

Summary Budget July 2010 – June 2011

◦ Income ◦ City of Ventura $ 699,387.33 ◦ Co-op income $ 63,400.00 ◦ Total Income $ 762,787.33

◦ Expense ◦ Advertising & Marketing $ 316,500.00 ◦ Operating Expenses $ 158,832.86 ◦ Total Staff Expenses $ 287,000.00

2010-11 Work◦ Reduced Staff◦ More Volunteers◦ Fewer Trade Shows◦ Focused L.A. Sales

Efforts◦ More on-line

VVCB 09-10

What We Need◦Ambassadorship◦Supportive

Partnerships◦Local/Regional

Alliances◦ Improved Reporting◦Additional Funding

Sources◦Sports Commission◦ Improved

infrastructure

Board of Directors◦Jim Ludwig◦Oscar Pena◦Pat Seminario◦Mike Wagner◦Seana Sesma◦Barbara Quaid◦Victor Dollar◦Marie Lakin◦Marcia Rhodes◦Ed Wehan◦3 open seats

Thank YouAnnual Report

Ventura Visitors & Convention BureauJuly 1, 2009 – April 30, 2010