Annual Meeting 2010 -- Gallagher, Kelly (Bowker)

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<ul><li> 1. KeepingUpWiththeConsumer Keeping Up With the Consumer BISGAnnualMeeting l September2010 </li></ul> <p> 2. Fortoolongbusinessleadershavereliedontheirintuitionortheirgoldenguttomakeggdecisions.Fortoolong,importantcallshavebeenbasednotondata,butontheexperienceandunaidedjudgmentofthedecisionmaker.and unaided judgment of the decision maker~TomDavenport 2010,theBookIndustryStudyGroup,Inc. 3. IsourindustryIs our industry intelligencekeeping intelligence keepingupwiththeup with thechangingchangingconsumer? ? 2010,theBookIndustryStudyGroup,Inc. 4. 2 years ago (or so)2yearsago(orso) Predictablesupplychainmodel, astableproductmedium,&amp; a stable product medium, &amp; healthyeconomy2010,theBookIndustryStudyGroup,Inc. 5. =Singleapproachtoanalytics Decisionprocess=Quantifythebook behaviorsthroughPOS,makeadjustments, repeatprocesshopetogetluckyonceina while.2010,theBookIndustryStudyGroup,Inc. 6. Today Today Fragmentingsupplychain, Mixingmediums, &amp; Unstableeconomy 2010,theBookIndustryStudyGroup,Inc. 7. TheMultipleLensesofConsumerData 8. Movingbeyondbasicbookanalytics 2010,theBookIndustryStudyGroup,Inc. 9. andbecomingintimatewiththeconsumer Inallphasesofthepublishingprocess. In all phases of the publishing processAcquisitionsMarketing Sales 10. InAcquisitions 2009BestSellersByGeneration GenZ(Bornafter1990) Gen Z (Born after 1990)BabyBoomers(Born1948 1966) y () GenY(Born1979 1989) Matures(Bornbefore1948) GenX(Born1967 1978) 2010,theBookIndustryStudyGroup,Inc. 11. Inourmarketing WhatInfluenceseBookPurchaseDecisions Wh t I flB kP hD ii2010,theBookIndustryStudyGroup,Inc. 12. In our selling / buyingInourselling/buyingBookReview(NotOnline)Book Review (Not Online)Online Author'sWebsiteTV/RadioAdBannerAdonawebsiteBanner Ad on a website InStoreSalesClerkOnline BookReviewBestSellerListBest Seller List AtSchool Friend/RelativeRecommendInStoreDisplay/OnIn Store Display/On0% 5% 10% 15% 20% 25% 13. GoingBeyondtheBaseAnalyticsfortheeBookMarket h kk2010,theBookIndustryStudyGroup,Inc. 14. KeyebooksTrendsPurchased yApril2009toAugust2010 25.0%20.0%14% 15.0%10% 10.0%8% 9% 8% 8%7% 6%5.0% 6% 5% 6% 7% 5% 6% 7% 6% 5% 5.4% 5.8% 3.9% 3.5% 3.6% 3.2% 4.1%0.0% 1.9% 2.8% 2.8% 2.0% 2.4% 2.6% 2.0% 2.8% 2.0% 2.8% est.%ebookspurchased t % b k h d%readebooks(daily/weekly)%d b k (d il /kl ) 2010,theBookIndustryStudyGroup,Inc. 15. AcquisitionDateoffirsteBook Acquisition Date of first eBook2010,theBookIndustryStudyGroup,Inc. 16. HoweReader wasAcquired How eReader was Acquired2010,theBookIndustryStudyGroup,Inc. 17. WhatKeepsConsumersfromBuyingaDevice? What Keeps Consumers from Buying a Device?2010,theBookIndustryStudyGroup,Inc. 18. %likelytobuyeReader% likely to buy eReader18% 16% 14% 16%14% 15% 15% 12%13%13%12% 13% 10%11% 11% 11%8%10% 10% 10%6% 8% 7% 7%4%2%0%2010,theBookIndustryStudyGroup,Inc. 19. DeviceDownloadsofebooksPurchased Device Downloads of ebooks PurchasedJanuary2010toAugust2010 100% 5%8%8%8% ALLOTHER ALL OTHER0% 12% 13%11%13% 4%0%1%2%0%4%8% 1%4%10% 6%9% iPad 80%11% 13%4%24%20% 15%12%7% nookbyBarnesandNoble 7% 6% 60%10%49%iPodorothermp3device47% 57%(includingiPodTouch) (incl ding iPod To ch)43%44% 40%40% 36%42% Kindle/KindleDXbyAmazon 8% 7% SonyeBookReader 20%6% 12% 3% 6%10% 7%23%16% 18% 16%Desktop/laptopcomputer 12%14%10%11% only(includingprintinga0% papercopy)JAN FEB MARAPR MAYJUN JULAUG2010,theBookIndustryStudyGroup,Inc. 20. KindleDeviceOwnershipShiftingtoFemale hf l 100%90%80%70% 58% 57%62%61%Females 66% 66%68%60%50%40%30%Males20% 42% 43%38%39% 34% 34%32%10% 0%Qtr1 Qtr2 Qtr3 Qtr4Year Qtr1 Qtr220092009 2009 2009 20092009 2009 2009 20092009 2010 2010 20102010 21. What exactly is Whatexactlyis BISGs Research BISG sResearchrole? 2010,theBookIndustryStudyGroup,Inc. 22. ResearchCommitteeMission Research Committee MissionProvidetimely,evidencebasedresearchthatisactionable,empiricalinnaturethat is actionable, empirical in nature andfocusedonrealbusinessissuesthesolutionstowhichwilldrivetheindustrytowardaprofitablefuture 2010,theBookIndustryStudyGroup,Inc. 23. Access models and AccessmodelsandcategoriesofresearchPAPERS REPORTS BENCHMARK INDUSTRY Casestudies Industryperspectivesanddirection STUDIESDATASETS ROIs Fact FactbaseddiscussionBestpracticesand Data Datadrivenresearchand KPIspapersimplementationi lianalysis l iInnovationLab???Timely RelevantInteractive 2010,theBookIndustryStudyGroup,Inc. 24. ApproachforAchievingResults:ppg Collaboration 2010,theBookIndustryStudyGroup,Inc. 25. dfRoadmapfor2011 DiscussionPapers(six peryear) Reports(threeperyear)BenchmarkStudies(twoperyear) InnovationLab(????) IndustryDataSets I d t D t S t (onetwoperyear) 2010,theBookIndustryStudyGroup,Inc. 25 26. 2010,theBookIndustryStudyGroup,Inc. 27. Thank YouThankYouKellyGallagher VPPublishingServices,Bowker Kelly.Gallagher@Bowker.com Kelly Gallagher@Bowker comResearchChair,BISG research@bisg.org </p>