annual activity report 2014 - home - edacedac.ca/wp-content/uploads/2015/08/aar1.pdfto more than...

ANNUAL ACTIVITY REPORT2014

Durham Region Annual Activity Report 2014_OptionB.indd 1 4/10/15 3:49:45 PM

Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby 1

Message from Regional Chair

Message from Kathy Weiss

Overview

Highlights

Investment Attraction

Entrepreneurship

Marketing and Promotion

2

2

3

4

7

11

14

Strategies and Studies

Events

Sessions & Workshops

Outreach

Community Partnerships

Awards

Boards & Committees

17

18

20

22

24

26

28

Planning and Economic Development Department Economic Development and Tourism Division

Contact Us:

Website: InvestDurham.ca

Email: [email protected]

Toll-free: 1-800-706-9857

Outside Canada: 001-905-668-7711

Kathy Weiss, Ec.D, CEcDDirector, Economic Development and Tourism

Kasia Chojecki, Ec.D, CEcDManager, Strategic Initiatives

Kerri King, Ec.D, CEcD Manager, Tourism

Robert NolanManager, Investment Attraction

Nancy RutherfordManager, Agriculture and Rural Affairs

TABLE OF CONTENTS


Durham Region, Ontario Canada | Annual Activity Report 20142

Message from Roger Anderson, Regional Chair and CEO

Durham Region is a great place to invest. We offer an educated workforce, innovative and diverse industries, local training opportunities, unique research prospects, and varied transportation infrastructure (including a deep water port and an airport).

As one of only a handful of Canadian municipalities with a Triple A credit rating, Durham Regional Council truly understands the importance of economic diversity.

To help expand investment opportunities, key stakeholders have travelled worldwide to participate in introductory meetings and tour businesses. We must continue to foster these connections, within the global market, to enhance the Region’s profile, attract investment, and to retain and expand existing businesses.

Expansion begins here in the Region. Strategies to support our local businesses are implemented, in partnership with all eight area municipalities. We will continue to focus on our region to drive the economy and encourage long-term job creation.

From hard work comes success. Through the work of our Economic Development and Tourism Division, Durham Region can continue to develop as a prosperous and sustainable community.

Message from Kathy Weiss, Director, Economic Development and Tourism

The Region of Durham’s Economic Development and Tourism Division is the main point of contact for investment attraction, business assistance, agricultural programs and visitor attraction. Our team of experienced economic development and tourism professionals works diligently with potential investors and local businesses to provide varying types of assistance needed for business growth.

The Division also acts as a liaison among area municipalities, local businesses and educational institutions to promote Durham Region as an ideal place to grow a successful business and enjoy a high quality of life.

Our priority was, and continues to be, to lead, facilitate and advance Durham Region’s efforts for continued economic growth, job creation and revitalization.

In 2014, many accomplishments were achieved across our key sectors: advanced manufacturing, agri-business, digital technology, energy and tourism. This report highlights these achievements and other related activities. Read on to see these accomplishments and where we’re continuing to focus our efforts for the years ahead.



by working with municipal, regional, provincial and federal partners. Building the profile of Durham in key international markets, with emphasis on China, Europe and the U.S., is a key priority. Staff participate in investment missions to attract foreign investment and handle investment inquiries, with the goal of converting them into successful investments in the Region of Durham.

Agriculture and its supporting agri-food industries play a key role in Durham, as do our rural communities. Staff work to promote local initiatives and attract new investment opportunities. This team works closely with various partners and local stakeholders, community organizations and volunteers, to promote Durham’s agriculture sector and rural municipalities.

The Strategic Initiatives portfolio focuses on critical projects and activities relating to economic development; data collection and statistics; performance metrics; as well as business and community development. Staff work in collaboration with local partners and stakeholders on initiatives that focus on assisting in the growth and prosperity of the business community, and promote the region as a great place to do business.

Tourism staff work with industry stakeholders and local organizations to support the growth of the region’s tourist attractions, arts, recreation and cultural attributes, by marketing Durham Region as a four-season tourist destination for regional, provincial and international travellers.

Durham Region is generating a lot of activity, from industry-specific events, business missions and familiarization tours; to celebrations of entrepreneurship and promotion of arts, culture and tourism.

The Economic Development and Tourism Division (of the Region of Durham’s Planning and Economic Development Department) is responsible for encouraging and facilitating economic development activities that create job opportunities, increase the non-residential tax base and private sector investment, as well as visitors and visitor spending.

The Division consists of four business units - Investment Attraction, Agriculture and Rural Affairs, Strategic Initiatives, and Tourism - with a focus on growing and promoting the region’s strong business environment and diverse cultural attributes.

This Investment Attraction unit is dedicated to attracting new investment to the Region of Durham,

OVERVIEW

KEY SECTORS• Advanced Manufacturing• Agri-business• Digital Technology• Film• Small Business • Smart Energy • Tourism

KEY MARKETS• Brazil• China• Germany• U.S.



The Region held a number of successful business missions to China in 2012, 2013 and 2014, including visits to Zibo, Wuxi and Hong Kong. In Wuxi, the Xishan Economic & Technological Development Zone (XETDZ) offered Durham Region office space to further the Region’s network of business leads. In November 2013, Regional Council endorsed the idea of retaining a local business development consultant for a one-year period, subject to the business plan and budget process. A business development consultant was appointed in April 2014, and the role will continue throughout 2015.

The primary function of the business development consultant is to generate leads, prepare for investment missions and follow-up on behalf of Durham. This ensures that Durham Region remains in the forefront of the minds of the potential investors.

Durham Region is one of few Canadian jurisdictions with an in-market representative in China, which presents a unique opportunity to explore that market. In addition to developing and strengthening relationships with the Chinese government, this on- the-ground presence has facilitated two investment

visits to Durham by independent investors. Staff are actively working with these investors to identify suitable properties for their projects.

| Ontario Premier’s Mission to China

During the Region’s October mission, Regional Economic Development staff joined Ontario Premier Kathleen Wynne in Nanjing, as she began her trade mission to China. During her speech to Chinese dignitaries, the Premier spoke highly about the work being done by Durham Region in China, specifically in Wuxi. She also reiterated that there are very few North American communities with a marketing presence in China. As a result, Wuxi has expressed an interest in signing a Friendship Agreement with the Region, with the intent of formalizing this agreement in 2015.

| China

China has been a key prospective destination for foreign direct investment for Durham, since it was identified in the 2012 Economic Development Investment Attraction Plan. Potential opportunities include enhancing ties to government, developing partnerships with educational institutions and identifying prospects for new economic development and tourism investment.

2014 HIGHLIGHTS



OUTCOMEforeign direct investment programs and resources. This funding enables Durham Region to promote its diverse employment base and attract, retain and expand direct investments from foreign markets.

To access the Durham Innovation & Technology portal go to http://ditp.ca

Township of Uxbridge Win This Space Business Builder Workshops

Win This Space is an award-winning competition designed to fill Uxbridge’s storefront vacancies. The competition began in 2013 and received significant support from the local resident and business community. In partnership with the Township of Uxbridge, Uxbridge Business Improvement Association (BIA) and the Business Advisory Centre Durham (BACD), a series of Business Builder Workshops were held for the 30 competition participants. BACD facilitated these workshops, offering in-depth training and evaluation for businesses in the start-up stage.

The winner, Second Wedge Brewing Company, is currently in development hoping to be up and running in 2015.

• 55 submissions

• 30 participants

• 8 finalists

• 1 winner

Sport Durham Instagram Contest - Play-Shoot-Win

Instagram is one of the fastest growing social media sites worldwide. In June, Sport Durham launched the Play-Shoot-Win Instagram contest to leverage five major sport events being hosted in Durham Region. Daily prizes were awarded and three lucky winners received one of three grand prizes.

The contest resulted in tripling the Sport Durham followers on Instagram and doubling the followers on Twitter. The Sport Durham brand was showcased to more than 13,000 on social media. The contest was marketed using posters, an e-mail blast, social media, a radio spot, and a web page on durhamtourism.ca.

| Durham Innovation & Technology Portal

In 2013, the digital technology sector was identified as an emerging sector— one that required a dedicated focus to help it grow and expand. As such, an online presence was developed to help specifically target this sector. The portal focuses on Durham’s digital technology sector and acts as a foreign and domestic investment attraction tool for investors.

The portal provides up-to-date information about the latest investment opportunities from local companies seeking partnerships, investors or venture capital funding; existing companies; strengths in post- secondary training; research and development; available incentives; local support networks; and local industry-related events.

In a world where clients and investors are no longer bound by geography, opportunities can now be found in all parts of the globe, without having to leave the community. Entrepreneurial start-ups are looking for funding, investors are looking for the next million-dollar idea, and the Durham Innovation and Technology portal is bringing both sides together, enabling international collaboration through an online community.

The portal will also be used as part of Durham Region’s overall Foreign Investment Attraction Plan, which aims to respond to potential foreign and domestic investors and generate new leads. The portal project was made possible by a joint-funding initiative from the Region of Durham and Invest Canada-Community Initiatives (ICCI), which provides financial support to communities for their


Durham Region, Ontario Canada | Annual Activity Report 2014Durham Region, Ontario Canada | Annual Activity Report 20146

| Sport Tourism

Sport tourism is widely recognized as a major growth sector in Canada’s overall tourism industry. According to research from the Canadian Sport Tourism Alliance, sport tourism has been increasing both nationally and provincially, at a rate considerably higher than conventional tourism. When properly managed and promoted, sport tourism has the potential to create significant economic impacts through travel and direct spending, within a host community.

Durham Region is well positioned to become a major centre for sport tourism. Attracting and retaining major events will generate significant economic activity and raise the profile of Durham as a desirable host destination. Overall, sport tourism contributes to the economic prosperity of Durham Region by creating jobs and related economic activity.

In June 2013, Durham Regional Council approved Sport Durham as a pilot program, aimed at boosting economic activity in Durham through sport tourism. Sport Durham has been able to increase economic activity, directly and indirectly through sport since its inception. This robust activity clearly demonstrates the benefits of having a regionally co-ordinated approach to sport tourism in Durham.

In 2014, Durham Region submitted and won bids on five events – Ontario Basketball Association Girls U10 Provincial Championships 2014 and 2015, Ontario Basketball Association Boys U17 Provincial Champion-ships 2014 and 2015, and the Canadian Deaf Games 2016. The estimated total number of visitors brought to the Region by these events is about 10,600 and the boost to our local economy is estimated to be more than $5 million.

When including sporting events that Sport Durham played a partnership role in acquiring, retaining and

hosting, another 25,000 visitors, and more than $10 million in economic spending, can be added conservatively to those totals.

2014

10,600 ESTIMATED

VISITORS

$5M ESTIMATED ECONOMY

BOOST

5BIDS

5BIDS WON



Connecting with the Region’s existing foreign-owned companies to strengthen our understanding of the Region’s value propositions and strengths to inform our current investment promotion activities.

| Lead Generation

In 2014, Region staff focused on going to key markets promoting Durham Region as a location for potential investors. This resulted in a significant increase in the number of investment inquiries that came directly to the Region.

In 2014, staff assisted with 193 investment inquires. Of these, 165 came directly through Durham Region’s promotional activities in international markets, resulting in a significant increase over previous years. The Greater Toronto Marketing Alliance (GTMA) referred 24 potential investors. Another four inquiries came from provincial ministries, federal departments and other partner organizations.

The Region’s overall goal is to attract new foreign direct investment to Durham Region by working with municipal, regional, provincial and federal partners. This is achieved by promoting the Region’s value proposition to businesses in key sectors in priority markets. To achieve this goal, in 2014 the team focused on four priority areas:

Hosting delegations from foreign government and business organizations.

Responding to and managing inquiries from potential investors.

Undertaking missions to international markets to build recognition of Durham Region in key international markets for priority sectors.

INVESTMENT ATTRACTION

2013

15

19

12

4

2014

165

241

3

Sources of Inquiries: Direct vs Indirect

• Direct

• GTMA• Provincial/Federal

• Partnerships

• Other

34 Total number of inquiries in 2012





IN 2014, THESE INCLUDED:

(planned or underway) and promoted strengths in the energy, advanced manufacturing, agri-business and digital technology sectors. These activities – often carried out in partnership with regional, municipal and private sector partners – helped to evaluate the potential for future sector-specific investment strategies that could lead to significant investment in Durham.

Staff participated in 15 missions to international and domestic markets to identify potential investors; and create local partnerships that will assist the Region in attracting new investment to Durham.

• Nine international investment missions

• One domestic investment mission

• Five missions with investment facilitators, such as site selectors, commercial realtors, and legal and accounting professionals. These professionals are advisors to companies that are considering international expansion.

China was a particular focus for the Region in 2014, with business missions in May, August and October. Each mission had a dedicated emphasis on agri-food, advanced manufacturing and digital technology, respectively.

The three missions resulted in 66 business meetings with potential investors in Zibo, Wuxi, Shanghai and Hong Kong. The business meetings have resulted in a number of immediate investment prospects which staff are currently working on.

The investment missions to China have provided leads and opportunities that are expected to pay dividends for the businesses and educational institutions of Durham Region in years to come. Staff will continue to follow-up on the leads and develop the relationships that have been made to date.

Of the 193 investment projects in 2014, 180 are active and still considering their investment plans, while 13 have closed.

| Hosting Missions and Delegations

Hosting missions or delegations enables Durham Region to present its case for investment while allowing mission delegates to see first-hand what the Region has to offer. Many of these missions are from foreign government agencies and, while these agencies may not be investors, they transfer knowledge and facilitate investment inquiries within their country. Others include independent investors looking for projects and information about the oppor-tunities in Durham.

• Xianning City, Hubei Province (China)

• Chinese Consult General

• Chinese Investment Group

• Reception for Governor of Jiangsu Province (China)

• Site selectors from Atlanta

| Invest Durham Familiarization (FAM) Tour

Following an earlier mission to Atlanta, Regional staff invited site selectors for a two-day familiarization program. These investment facilitators gained insight into the Region’s growth and economic environment, heard testimonials while visiting local businesses, toured examples of available properties, and had opportunities to network with the participants.

| Promoting Durham Region Abroad

In 2014, Durham staff attended various conferences, tradeshows, investment meetings and seminars to market investment opportunities in Durham. Staff also participated in economic development initiatives



| 2014 Investment Inquiries by Sector | 2014 Investment Missions

Advanced Manufacturing 28 Inquiries 14.5% of Inquiries

Food 25 Inquiries 13.0% of Inquiries

Digital Technology 21 Inquiries 10.9% of Inquiries

Automotive 18 Inquiries 9.3% of Inquiries

Manufacturing 15 Inquiries 7.8% of Inquiries

Construction 12 Inquiries 6.2% of Inquiries

Professional Services 11 Inquiries 5.7% of Inquiries

Energy 9 Inquiries 4.7% of Inquiries

All other Sectors 54 Inquiries 28.0% of Inquiries

TOTAL: 193 Inquiries 100%

SIAL Canada Montreal, PQ

An international food and beverage show that attracted approximately 14,000 visitors from over 60 countries and had approximately 700 exhibitors.

10 1

Automatica Munich, Germany

The leading trade show for automation and production-process innovations, attracting 34,500 visitors from more than 100 countries and 725 exhibitors from 42 countries.

20 2

China MissionZibo, Shanghai, Wuxi

The primary focus of the mission was on agriculture and agri-business. 26 4

SAE World Detroit, MI

This conference and trade show brings together the automotive industry to collaborate and address current challenges of the industry. It attracted over 12,000 attendees, with the trade show having over 190 exhibitors.

11 3

LiveXchangeMyrtleBeach, SC

This event brings together corporate executives from companies with expansion or relocation projects with economic development organizations from across North America.

15 2

Food Ingredients International Amsterdam, The Netherlands

Global trade show for the food ingredients industry attracting more than 8,000 attendees and over 450 exhibitors.

18 2

China Mission Beijing, Shanghai, Wuxi

The primary focus of the mission was on the digital technology sector. 23 3

Shanghai Automotive Parts Suppliers Shanghai, Wuxi, China

The primary focus of the mission was on the automotive and advanced manufacturing sectors.

16 4

Philadelphia Digital Technology Mission Philadelphia, PA

The primary focus of the mission was on the digital technology sector. 11 2

PowerGen International Orlando, FL

One of the largest power generation industry trade shows in North America; with more than 20,000 attendees from 98 countries and more than 1,400 exhibitors.

22 2

MISSION SHOW DETAILS LEADS PROSPECTS


| 2014 Missions to Investment Facilitators

Five missions to international markets were undertaken to meet with investment facilitators, such as site selectors, commercial realtors and legal and accounting professionals. These professionals are advisors to companies who are considering international expansion. More than 30 meetings were held with intermediaries and ongoing contact has been maintained to ensure that Durham is part of their proposals for clients looking for global locations.


*OACA - Ontario Automotive Communities Alliance

Dallas, TX Site Selectors / IntermediariesThe program was set up with five site selectors and other intermediaries (i.e. lawyers, realtors) to introduce them to the Durham Region.

MISSION Type Of facIlITaTOr OuTcOMeS

atlanta, Ga Site Selectors / IntermediariesThe program was set up with nine site selectors and other intermediaries (i.e. lawyers, realtors) to introduce them to Durham Region.

MBS-car Traverse city, MI

Seminar

As part of the OACA* program, this program included a seminar and networking with senior industry experts to discuss developments in the automotive sector in North America.

Toronto, ON

Ministry of Economic Development, Employment and Innovation Senior Economic Officers (SEO)

Staff presented Durham Region’s value proposition to SEOs from New York, San Francisco, Mexico City, Sao Paulo, London, Paris, Munich, New Delhi, Tokyo, Beijing and Shanghai.

Toronto, ONEconomic Developers Council of Ontario Tourism Investment Marketplace

Staff participated in a tourism investment marketplace, presenting development opportunities in Durham to nine tourism operation developers and operators.


| Business Advisory Centre Durham (BACD)

The BACD is a not-for-profit organization funded in partnership by the Region of Durham and the Ministry of Economic Development, Trade and Employment. The BACD helps launch and accelerate small busin-esses by providing one-on-one consultation, and educational seminars and workshops, to help small business owners acquire the skills and knowledge to effectively manage and grow their businesses. BACD is part of the Ontario Network of Entrepreneurs (ONE).

ENTrEPrENEUrSHIP

The development of a prosperous small business sector is a major factor in stimulating a dynamic and growing economy. Durham’s communities are thriving, with a growth in small business activity.

This demonstrates that existing resources supporting this sector are not only significant, but also vital for sustaining entrepreneurship.

The 2014 Employment Survey shows there is a thriving entrepreneurial spirit in Durham, with 74 per cent of the companies surveyed employing 10 or less employees and accounting for 17 per cent of local jobs.

Durham Region is home to many creative and prosperous entrepreneurs that are moving the region forward as the choice location for business. Durham Regional Council, through its ongoing contribution to local small business support centres, has significantly invested in the growth and development of Durham’s small business community.

2012282

579929

467

2013336

639943

541

2014452

3416932

687

New Start-UpNew Existingrepeat Start-Up Repeat Existing

TOTAL

CLIENT CONSULT

2012895161157

4

1,217

20131,722

201225

15

2,163

20142,180200343

33

2,756

PhoneWalk InEmail

Social Media

TOTAL

CLIENT INQUIRIES

201230

359

201310933191

201414455

236

New BusinessesBusinesses ExpandedNew Jobs

ECONOMIC IMPACT

201286

1,175

201380

1,109

201486

1,410Seminars

Attendees

SEMINARS HOSTED



Durham Home & Small Business Association (DHSBA)

The DHSBA is a not-for-profit organization that promotes excellence and growth in local home and small businesses by providing members and guests with opportunities for education, networking, information exchange, fellowship and business promotion.

A Durham Region representative holds an advisory role on the board and attends monthly meetings to network with small business owners, provide guidance and direction. In 2014, the DHSBA celebrated its 20th anniversary. Staff helped organize this special event, which honoured the founder Betty Penny and 20 years of successfully supporting small business. With more than 140 attendees, it was a great night of networking with community partners, and a presentation on “How to Take Your Community Event to the Next Level.”

| Ignite

In its second year, Spark’s Ignite competition saw an incredible amount of engagement in the local entrepreneur community. In 2014, the competition focused on innovative technology or invention-based ventures and the centre accepted over 75 applications - nearly double the number in that category last year.

Successful applicants attended local pitch schools and pitch competitions across Whitby, Oshawa and Ajax. From that, 26 start-ups were then chosen by local

| Spark Centre

The Spark Centre (Spark) helps start and grow innovative technology-based companies in Durham Region and Northumberland County. Spark is the place where entrepreneurs, innovators, investors, researchers and students come together to exchange ideas, help each other succeed, and form an innovation ecosystem that creates jobs and wealth locally. Spark is one of 14 not-for-profit Regional Innovation Centres (RICs) that form part of the Ontario Network of Entrepreneurs (ONE). Spark is funded by the Region of Durham, the Ministry of Research and Innovation and MaRS. Start-ups receive assistance finding best paths to market and have access to the tools, people and connections they need to get there faster. Spark also helps existing companies develop relationships and create strategies that can drive faster growth.

2014

CLIENTS HELPED SINCE INCEPTION5242013: 382

NEW CLIENTS1282013: 94

CLIENTS SERVED1612013: 149

ADVISORY HOUrS2,1032013: 1,612

ACTIVE HIGH POTENTIAL CLIENTS202013: 14

STUDENT PLACEMENTS372013: 32

JOBS CREATED292013: 16

2012: 957

2012: 6

2012: 0

2012: N/A

2012: 188

2012: 199

2012: 288



panels of judges to move on to the next round - the Central Pitch Competition. The Ignite Power Panel deliberated and selected their top five finalists – three General Entrepreneurs, two Young Entrepreneurs and a Student Entrepreneur, Turnkey, which won $5,000 on the spot.

The final five went through Ignite Boot Camp, where their investment presentations were refined and ready to present to the Power Panel in 20-minute sessions each. It was then that the top two Ignite winners were selected. The announcement of their success came later at the Durham Art of Transition Creative Awards (DATCA).

National ProStaff and Tiko 3D were awarded a DATCA and $25,000 each to go towards their start-up businesses.

Do It In Durham: Global Entrepreneurship Week (November)

Do It In Durham 2014 was a series of more than 43 events, in support of Global Entrepreneurship Week, designed to celebrate, inspire and educate the local business community. In partnership with the townships of Brock, Scugog and Uxbridge; their local business organization, and the Business Advisory Centre Durham (BACD), five business development workshops were held in these communities.

National ProStaff (NPS), the Young Entrepreneur winner, is a social commerce platform which connects consumers with brand experts. Over the past three years, NPS has grown to become the premier fishing website and app for anglers all across Canada. Brands are able to manage, recruit, and highlight all of their brand ambassadors in one place, while consumers gain a great resource to make smarter buying decisions. For more information on NPS, visit www.nationalprostaff.com.

Tiko 3D is a cutting-edge start-up that aims to bring new, affordable 3D printers to everyone. They are a passionate team of innovators who develop new technologies that make 3D printers more accessible and more capable. Together, they hope to bring this amazing technology into the hands of students and entrepreneurs, empowering them to develop the products and technologies of tomorrow.

PARTNERS43

EVENTS43

DAYS5



economic health of the Region, and the factors, which influence the economy’s development.

• Sector Brochures – dedicated focus on key sector strengths.

• Lure Brochure – general overview of Durham Region.

• Economic Indicator - high-level document, outlining statistics and demographics extracted from the Community Profile.

• Website - re-designed and re-positioned – most important tool for site selectors and other investment stakeholders.

• Video - highlights Durham’s ideal location; transportation infrastructure; post-secondary institutions; labour force; major infrastructure investment; and its four key economic sectors.

• Feature Sheets - sell sheets promoting both investment projects and employment lands throughout Durham.

• Pop-up Banners – used for promoting Durham both locally and abroad.

• Social Media – in accordance with corporate policy, capitalize on Facebook and Twitter as communication tools for promoting economic development in Durham Region.

Durham is a dynamic and innovative community with everything needed to invest and grow a thriving business, while offering a mix of urban and rural lifestyle that is second to none. To reflect all these qualities, Economic Development and Tourism Division officially launched a new branding and associated marketing collateral in June 2014, giving Durham a major advantage in promoting the region in an increasingly competitive market.

The refreshed marketing collateral pieces are being used to promote Durham Region, including translated versions in Mandarin and German:

• Community Profile - general overview of the

MArKETING & PrOMOTION

The structure of the new logo is a “D” shape used to create consistency with the Durham Region corporate logo. The blue/green combination represents the unique urban waterfront/rural mix, while the bright colours are used to represent a dynamic, innovative and energetic region. The centre arrow represents a compass needle, guiding investors to the economic opportunities found in Durham.



GOALS & OBJECTIVES INCLUDE:

The book highlights the best of Durham’s assets including rural and urban living, industry, agriculture, arts, technology, history and invention. It provides a snapshot of the geographical makeup of Durham Region, its history and a narrative about the Region and its eight area municipalities.

The book provides information about Durham’s diverse economy, including prominent post-secondary institutions; as well as efforts being made to support the agriculture sector through programs that encourage the emergence of culinary and agri-tourism. Also outlined are Durham’s exceptional quality of life, (exploring the many recreational offerings and tourist attractions and rich culture) and many talented people who reside here.

The book is an overview of the Region over the last 40 years, including what the future holds for Durham. The book was launched at the 40th anniversary celebration of the Region and was available for sale with proceeds going to the United Way.

Several promotional and marketing activities were developed and undertaken to contribute to the Region’s goals and objectives for promoting and marketing Durham.

• Generating awareness of investing in Durham Region in global markets.

• Generating prospects and leads for investment attraction.

• Attracting new investment to Durham.

• Communicating and demonstrating the Region’s efforts in economic development to local audiences.

Outlined below are some of the mediums that are being used by Economic Development and Tourism staff to promote and market Durham:

• Experience Durham Coffee Table Book.

• Economic Development Video.

• Durham Day at Queen’s Park event.

• Trade and Commerce Magazine.

• Economic Developers Council of Ontario (EDCO) Investor Guide.

• Relocation Guide.

• Canadian Business Journal.

• Business Expansion Journal.

| Coffee Table Book

The Economic Development & Tourism Division created a coffee table book to use as a promotional item for international business missions, investment attraction initiatives, gifts for visiting dignitaries and other activities as they arise.



| Business Directory

In December, a redesigned online business directory was launched, comprised of data collected during the annual Business Count project. Updates will occur annually through this process, to ensure the business information is up-to-date and reliable.

The information contained in the business directory is an inventory of local businesses by industry, who have given consent to be published. The intent is to continue to increase the number of companies as they recognize the benefit of being included.

Additional features include: the ability to search by municipality, sector or North American Industry Classification System (NAICS), as well as by name or key words.

| Tourism Publications

Effective marketing and promotion are key to increasing tourism activity and attracting visitors to the area. To stimulate interest and encourage visitors, staff continuously work to create a positive brand and image, as well as explore new opportunities and niche markets.

In addition to leveraging a new logo and branding for Sport Durham, various marketing collateral has been

developed such as a new presentation template, post- card brochure, promotional items and a marketing ad template that can be used for various event programs.



Technology Portal (http://ditp.ca) which highlights the region’s existing companies, strengths in post-secondary training and research, and available incentives. It is also used to respond to potential foreign and domestic investors as well as to generate new leads.

| Culinary Tourism Strategy

Durham Tourism and Central Counties Tourism commissioned the Ontario Culinary Tourism Association to develop a Regional Agri-Culinary Tourism Strategy and Action Plan, to advance agri-culinary tourism in Durham Region. Recommended activities are scheduled to commence in 2015/2016.

The Division is actively supporting and implementing a number of existing studies including:

Durham Region Agricultural Strategy: a vision and guiding principles that identify key actions supporting the growth and viability of the agriculture, and agri-food industry in Durham.

Vibrant North Durham Plan 2013-2018: a five-year plan to implement economic development thinking, processes and projects in north Durham (Brock, Scugog and Uxbridge).

Federally Inspected Abattoir Feasibility Study: feasibility study to determine the viability of a federally inspected abattoir in Durham.

Cold Storage Facility Study: feasibility study and business case completed to better understand the regional food processing industry’s requirements for cold storage, including opportunities to support local business growth and the ability to attract a cold storage provider to the region.

Investment Attraction Strategy: a plan designed to make Durham Region the choice for new investment by marketing its assets on an international scale.

Sports Tourism Strategy: a plan supporting and facilitating economic activity driven by sport tourism activities in Durham Region.

The Economic Development and Tourism Division actively supports a variety of initiatives and activities aimed at attracting foreign direct investment, enhancing the ongoing viability of agriculture and rural areas, promoting Durham as a tourist destination, and strengthening the broader economy of the region. | Digital Technology Value Proposition

Digital technology was identified as an emerging sector in Durham Region. In 2013, staff undertook preliminary research of the sector and in 2014, worked with a consultant to define Durham’s value proposition in this sector.

An important recommendation from this research was the need to develop an online presence, targeted specifically at this sector. This lead to the development of the Durham Innovation &

STrATEGIES AND STUDIES



industry speaker series with industry experts and a networking session for local businesses, presented by Durham Tourism and Central Counties Tourism.

The summit showcased Durham Region’s prosperous tourism sector, made up of many attractions and businesses. Collaboration in marketing amongst these establishments is what allows Durham to offer amazing experiences to both visitors and residents alike.

The presenters updated more than 300 participants on industry initiatives and programs; encouraged collaborations as part of individual business

strategies; and armed local tourism businesses with practical advice to help further their success.

| Building Business Forum

In partnership with the townships of Brock, Scugog and Uxbridge, the Economic Development and Tourism Division hosted the third annual North Durham Building Business Forum, an event that inspires business growth and stimulates economic success within Durham Region.

Members of Durham’s business community attended the forum to share success stories, network and learn about entrepreneurship. There were 30 We CARE for business organizations (business resource organizations that exist to help create, attract and expand businesses) and speakers who inspired the audience with their stories about how to build a prosperous business, and establish connections in north Durham. These individuals included representatives from Fishers Independent (Brock), Old Flame Brewing Co. (Scugog), Kleurvision Inc. (Scugog) and Taking Root Creative (Uxbridge).

A number of sessions were hosted throughout the year to add value for Durham’s business leaders and provide hands-on tools that enable local companies to grow and prosper, while strengthening the community. These included training opportunities, information sessions and sector specific events. Staff also support numerous events across all local communities.

| Durham Tourism Partnership Summit

The future direction of Durham Region’s thriving tourism industry was showcased amongst local sector stakeholders, at the third annual Durham Tourism Partnership Summit in March.

To continue the growth and development of Durham Region’s economy, the summit featured a tourism

EVENTS



THE 2014 WINNErS INCLUDED

Durham Art of Transition Creative Awards (DATCA)

In partnership with Spark Centre, the 2014 DATCAs were handed out during a ceremony at Heydenshore Pavilion in Whitby. Established in 2011, the awards recognize individuals and groups that strengthen Durham Region’s cultural community by celebrating and promoting creativity, innovation and collaboration.

Out of 38 nominees, 11 award winners were presented with specially designed sculptures created by local artist Edward Falkenberg.

• Theatre 3x60 (Theatre)

• Yolanda Beasley (Media Arts)

• Heritage House Catering (Culinary and Artisanal)

• Greg Keelor (Music)

• Conrad Boyce (Literary)

• The Table (Philanthropy)

• Henry Kortekaas & Associates Inc. (Visual Arts)

• How to in 10, Durham Region Public Libraries (Festivals and Events)

• META4 Contemporary Craft Gallery (Cultural Champion in Business)

• Kent Farndale (Lifetime Achievement)

• Wayne Conrad, Omachron Science Inc. (Lifetime Innovator)

| Branding Launch

The new economic development branding was officially launched in June. Numerous community stakeholders, staff and businesses, attended an event that included a short presentation and an opportunity to get a first-hand look at the unveiled marketing collateral and branding. The new look has been well received in the investment community and locally. In fact, the rebranded sector brochures received first-place honours during the 2014 Economic Developers Association of Canada (EDAC) Marketing Canada Awards. The award was received in the Publications Series category, which was chosen from 150 Canada-wide submissions.

Now in its third year, the North Durham Building Business Forum continues to engage individuals, creating a more integrated and innovative community. Collaboration amongst the talented labour pool in north Durham is key to building a strong economy and expanding upon opportunities for entrepreneurship.

The North Durham Building Business Forum was created by the Economic Development Advisory Committees of the townships of Brock, Scugog and Uxbridge. These committees work with township and Regional staff on economic development activities for north Durham.

100 Attendees in 2012





| Nuclear Roundtable Discussions

Established in November 2012, the quarterly Nuclear Supply Chain Committee’s roundtable discussions bring together industry, education, government, training and community organizations to investigate and develop nuclear-related business and job opportunities. Participants include representatives from local school boards and post-secondary institutions, skilled-trades unions, nuclear industry partners and various levels of government. Staff continue to be the lead and an active member of the Committee. The focus of this working group is to facilitate opportunities with the local business community to expand business opportunities with the nuclear sector.

Durham Farm Connections Grade 3 and High School Program

This event provides students and residents with an opportunity to learn about local agriculture. In 2014, approximately 1,400 Grade 3 students from across Durham Region attended this three-day program.

The event was organized by volunteers and included hands-on demonstrations by local farmers and live animal exhibits. The students and their teachers rotated through eight different farm-themed stations including: dairy, pigs, beef, chickens, land stewardship, greenhouse production, apple cider and field crops.

The High School Program moves around to different schools throughout the region each year. In 2014, this program was held at Sinclair Secondary with 350 students attending.

| Sport Durham Convergence

In October, Durham Tourism conducted a one-day Sport Durham Convergence session. The event was designed to inform, inspire and grow partnerships with local sector stakeholders. The goal of the event was to build capacity at the local level and help communities become more actively involved in sport tourism.

The event featured keynote speaker Marnie McBean, three-time Olympic Champion.

Other speakers included:

• Kerri King, Manager of Tourism from the Region of Durham, who spoke about Sport Durham.

• Tracey Vaughan, from Town of Ajax, who spoke about the 2015 Pan Am/Parapan Am Games.

• Don Terry and Tourism staff who hosted an interactive discussion on “How to Advance Sport Tourism in Durham Region.”

SESSIONS & WORKSHOPS

2013 Attendees1100

Students1400

2012 Attendees900

Students1300

2014 Attendees1000

Students1200



THESE INCLUDED:The Economic Development and Tourism Division provides ongoing in-kind support to this initiative, as it aligns with the Division’s education and awareness building objectives. These events provide a forum to educate members of the community about the value of agriculture in their everyday lives, in addition to its importance in Durham Region’s economy.

Golden Horseshoe Food and Farming Alliance Streamlining Workshop

In September, approximately 70 municipal staff from across the Golden Horseshoe area attended a workshop in Port Perry to raise awareness of processes in planning and permitting that impact agriculture business and growth, and to find ways to improve these processes.

| Culture Days

Culture Days is a Canada-wide annual program designed to raise the awareness, accessibility, participation and engagement of Canadians in the arts and the cultural life of their communities. Durham Region has been identified as a leader in the industry due to its success engaging the creative community. In June, staff hosted a Culture Days Information Session at Regional Headquarters in Whitby. The manager of tourism was also invited to share best-practises with the arts community, at a national summit in Banff in 2014.

Durham Tourism also promoted and marketed various community-based events in partnership with local, regional, provincial and federal tourism organizations.

• Annual Oshawa Autofest

• Cannington Dog Sled Races

• Durham College Art Battle

• Lake Ontario Secondary School Athletics (LOSSA) Boys’ Baseball East Regionals

• OFSSA Boys Rugby A/AA and AAA/AAAA Championships

• Ontario Lacrosse Festival

• Paddle of the Businesses

• Oshawa Space Invaders

• Spartan Race

• Terroir Symposium

• Under 10 (U10) Girls Basketball Ontario Cup Championships

• Under 17 (U17) Boys Basketball Ontario Cup Championships

• United Way Grand Fondo

• Uxbridge Run for the Diamond Half Marathon



| EDAC on the Hill

As a member of the Economic Developers Association of Canada’s (EDAC) Board of Directors, the manager of strategic initiatives participated in the inaugural EDAC on the Hill initiative, designed to strengthen the economic development profession through an organized advocacy of the federal government. Major points of discussion included the role economic developers could play in getting federal program information to those at a community level, as well as

a desire for more frequent communication between EDAC and the federal government.

The outreach program, held in early April, included 13 EDAC delegates, who attended 32 meetings with Ministers, Members of Parliament, senior department officials and political staff. A Memorandum of Under- standing (MOU) signing event between EDAC and the Council for the Advancement of Native Development Officers (CANDO) was also held at that time.

Ministry of Economic Development, Employment and Innovation Presentations

Economic development staff attended an event organized by the Economic Developers Council of Ontario (EDCO) to present its value proposition to provincial in-market senior economic officers (SEOs) from New York, San Francisco, Mexico City, Sao Paulo, London, Paris, Munich, New Delhi, Tokyo, Beijing and Shanghai.

| Durham Day at Queen’s Park

The Economic Development and Tourism Division organized a delegation of 34 businesses, key stakeholders and municipal economic development representatives to Queen’s Park in March. This event highlighted Durham Region and its assets for the Ontario Members of Provincial Parliament, and provided an opportunity to place Durham in front of Ontario’s decision-makers, strengthening relationships with community partners.

OUTrEACH



| Networking and Relationship Building Economic development staff participate in various professional development and networking initiatives that put Durham Region at the forefront of economic development activity among our peers at the provincial, national and international level. These venues provide opportunities to learn new trends and strategies in economic development, observe lessons learned and best practices from other professionals, which can be adapted to the Region’s projects and initiatives.

• Economic Developers Association of Canada (EDAC)

• Economic Development Council of Ontario (EDCO)

• International Economic Development Council (IEDC)



Automotive Centre of Excellence (ACE), Ontario Clean Tech Alliance (OCTA), and Ontario Automotive Communities Alliance (OACA), amongst others.

• Supporting local workforce development initiatives like the Labour Shed Analysis and educator tours with Durham Workforce Authority (DWA), Durham College, University of Ontario Institute of Technology (UOIT), Trent University, etc.

• Establishing partners for specific events and sessions aimed at strengthening key sectors with partners, such as the Durham Strategic Energy Alliance (DSEA), Business Improvement Areas (BIAs) in north Durham, boards of trade and chambers of commerce, as well as a number of agriculture related groups and organizations.

Durham Economic Development Partnership (DEDP)

The DEDP is a partnership and a collaborative working group made up of economic development representatives from each of Durham Region’s eight area municipalities and Regional staff, executing strategic work plans that support economic growth and prosperity in the Region of Durham. The DEDP’s economic development top priorities include:

• Investment attraction.

• Business retention and expansion.

• Entrepreneurship.

• New initiatives/policy.

The DEDP encourages collaboration between the municipalities and the Region on issues of mutual interest, such as investment attraction and

Partnerships and collaborations are an essential part of any successful economic development activity. The Region’s staff frequently work with and support various community groups, through partnerships that support economic development initiatives, research and data collection, as well as provide communities and businesses access to programs, data and information.

These range from attending and promoting Durham at conferences and collaborating on special projects and initiatives. These include, but are not limited to:

• Promoting Durham internationally by collaborating with the Durham Economic Development Partnership (DEDP), Greater Toronto Marketing Alliance (GTMA),

COMMUNITY PArTNErSHIPS



Society of Automotive Engineers Conference (SAE) with Automotive Centre of Excellence (ACE)

The SAE 2014 World Congress assembles the best talent in the automotive industry; experts, management teams, engineers, and executives alike gather to collaborate and address current challenges, seek new windows for discovery and exploration, and promote the multitude of opportunities fundamental for a successful future. Durham Region collaborated with the Automotive Centre of Excellence (ACE) to have a joint booth at the show. The booth was used to showcase ACE’s ability to support and test technology advancements in the automotive industry, as well as regional strength in the automotive sector.

development, as well as local business retention and expansion. Members often participate in joint investment missions and shows, including the Power-Gen International in Orlando (energy), Canadian Nuclear Association Annual Conference in Ottawa (energy) and Industrial Asset Management Council (IAMC) in Quebec City. In addition, the DEDP have undertaken presentations to real estate and site selector professionals and organized familiarization tours of Durham Region. Ontario Centres of Excellence (OCE) Discovery

OCE Discovery brings together over 2,600 of the best and brightest minds in industry, academia, the investment community and government to showcase leading-edge technologies, best practi-ces and research in Ontario. Held in May in Toronto, Regional staff partnered with Spark Centre and other local partners to promote Regional assets and connect with others in the industry by creating the Spark Zone.

The Zone was full of activity, showcasing eight high potential start-ups, ranging from wearable gaming technology, to energy storage solutions. Attendees from around Ontario came by to see Zambah, They Innovate, Kela Medical, Kids Health Record, IFTech, Helping Boys Learn, EV Fern, Squabble Studios and MobileXCo. While the two-day event was action packed, some significant highlights included the revealing of IFTech’s Legion One Exoskeleton which was supported by OCE President and CEO, Dr. Tom Corr, and the beta launch of Zambah’s exciting new indie music mobile app.



The EDCO Marketing Awards are open to all those undertaking municipal economic development or tourism activities within the province of Ontario.

| Marketing and Promotion

The Durham Region Sector Brochures series received first place out of 150 Canada-wide submissions. The brochures were created for each of the four key sectors in Durham Region—advanced manufacturing, smart energy, digital technology and agri-business—and provided specific information to reinforce Durham’s strengths and opportunities as they relate to each sector. Each brochure highlighted relevant industry information including: statistics, labour supply and relevant educational programming, proximity to markets and key companies. The electronic brochures are available in an accessible format online, and were translated into Mandarin to support one of Durham’s target markets in China. The brochures were created as part of the Division’s new branding to promote Durham Region as a prime location for new business.

Sport Durham received an honourable mention award for outstanding promotion of the sport tourism branding campaign–Sport Durham.

In 2014, Durham Region received recognition for outstanding marketing and community partnership efforts in Ontario and Canada. The top honours awards were received from the Economic Developers Association of Canada’s (EDAC) Marketing Canada Awards and the Economic Developers Council of Ontario’s (EDCO) Marketing Awards.

The Economic Developers Association of Canada (EDAC) is a national organization of development professionals. Its annual marketing awards competition is open to organizations that promote Canadian provinces, territories, regions, cities and towns.

The Economic Development Council of Ontario (EDCO) is an independent, non-profit association of persons engaged in economic development.

AWARDS



Congratulations! | Win This Space

Win This Space received the prestigious EDAC / RBC Royal Bank Economic Development Achievement of the Year Award, which was received on behalf of the Uxbridge BIA, Township of Uxbridge, Business Advisory Centre Durham and the Region of Durham.

Each year, EDAC, in partnership with RBC Royal Bank, presents this award to one community-driven economic development project that has demonstrated innovation, creativity and proven results. Win This Space was a unique competition that encouraged entrepreneurs to submit their business ideas for the opportunity to win the first year’s lease of a commercial storefront in downtown Uxbridge. The prize also included a range of support in the form of printing, advertising and business coaching.

Win This Space also received an award from EDCO in the Physical Infrastructure and Redevelopment Initiatives category, which category recognizes creative forms of improving a community’s competitiveness. The award is presented to organizations that have developed leading edge and innovative marketing programs, or designed and implemented new initiatives or best practices to foster economic growth.



• Chambers of Commerce – Beaverton, Uxbridge, Scugog• Clarington Agricultural Advisory Committee • Culinary Tourism Steering Committee• Culture Days Task Force and Advisory Committee• Durham Agricultural Advisory Committee (DAAC)• Durham College Agricultural Program Advisory Committee• Durham Farm Connections• Durham Farm Fresh (DFF)• Durham Home and Small Business Association (DHSBA)• Durham Immigration Portal • Durham Strategic Energy Alliance (DSEA)• Durham Tourism Leadership Team• Durham Trails Committee• Durham Workforce Authority (DWA)• Economic Developers Council of Ontario (EDCO) Awards Committee• Economic Developers Council of Ontario (EDCO) Board of Directors • Economic Development Advisory Committees • Economic Developers Association of Canada (EDAC)• Golden Horseshoe Food and Farming Alliance Working Group

• Greater Toronto Marketing Alliance (GTMA)• Greenbelt Cycling Committee• Greater Toronto Area Agricultural Action Committee (GTAA)• Local Diversity and Immigration Partnership Council (LDIPC)• Ontario Automotive Communities Alliance (OACA)• Ontario Clean Tech Alliance (OCTA)• Ontario By Bike Cycle Tourism Planning Committee• Pan Am Parapan Am Organizing / Host Committees• Regional Pan/Parapan Am Partner Committee• Scugog Economic Development Advisory Committee• Spark Centre Board of Directors• Sport Durham Advisory Committee• Sport Management Program Advisory Committee at Durham College• TO2015 Municipal Forum• Uxbridge Economic Development Advisory Committee• Waterfront Trail Regional Partners Group

The Division’s priority is to lead, facilitate and advance Durham Region’s efforts for continued economic growth, job creation and revitalization. Staff work with local and international agencies and industries promoting Durham’s assets and strengths, as well as sit on a number of boards and committees.

• Ajax- Pickering Board of Trade’s (APBOT) Government Relations Committee• Beaverton 180 Downtown Revitalization Committee • Brock Economic Development Advisory Committee• Business Advisory Centre Durham (BACD) Board of Directors• Business Improvement Associations (BIAs) – Port Perry, Uxbridge• Central Counties Tourism Board of Directors

BOARDS & COMMITTEES


D urham Region, Ontario, Canada605 Ross land Rd. E . , Whitby, ON L1N 6A3

1-800-706-9857

w w w.investdurham.ca

Every effort has been made to ensure the accuracy of the information in this publication at the time of writing (2014); however, the programs referred to and the data cited are subject to change. All figures are in Canadian dollars unless otherwise noted.

D urham Region, Ontario, Canada605 Ross land Rd. E . , Whitby, ON L1N 6A3

1-800-706-9857

w w w.investdurham.ca


annual activity report 2014 - home - edacedac.ca/wp-content/uploads/2015/08/aar1.pdfto more than...

Documents