anne's msae ppt
TRANSCRIPT
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Tapping Into Potential: Social Media For Non-Profits
Anne Craft CEO UZoom Media
Gary Woodbury President & CEO, Michigan Dyslexia Institute
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Social Media-What is it?
• A powerful tool• Part of an overall
communications strategy
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Social Media-What isn’t it?
• Free—REALLY?• Your complete
solution
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Michigan Dyslexia Institute
• The Challenge• The Strategy
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Michigan Dyslexia InstituteThe Strategy
• Social Media Policy• Facebook• Twitter• YouTube• Other communications
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The StrategySocial Media Policy
• What should be included?– IT/email/
Human Resources policies
– Your organization’s personality
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Your Policy
• Identification• Permanent record • Right to control content• Responsibility• Subjects off limits• Warning about sharing
personal info• Branding standards• Reputation management
protocol• Disciplinary action
guideline for violation
The basics
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The Strategy Cont.Facebook• Customized profile
– Banner graphic– Custom tabs
• About MDI with Lead Cap for mailing list
• Camp Starlight Tab with lead cap for registration packet
• Donation tab with link to the donation page on MDI’s website
• YouTube
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The Strategy Cont.Facebook Cont.• Causes
– Specific events– Birthday wishes– General causes
• Pay-per-click• A word about
testimonials: Video, written, and audio
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Dyslexia in the news
The Strategy Cont.Twitter
• Customized profile• Things to tweet about
Fundraising drives &
challenges
Links to your Facebook
page, Flickr accounts, etc.
Congratulating other orgs. on
successes
Community Events
Did you hear…?Tweet!What’s the
Best..?
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The Strategy Cont.
Twitter Cont.
• Building followers– Follow others– Join the conversation– Keyword
tracking/following• How to manage it
– Schedule tweets– Schedule for
response
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How does it all integrate?
Traditional media
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• Email communications
• Press releases• RSS• Newsletters• Blog• Website
How does it all integrate?
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Mobile Communication
• Everybody’s doing it!
• Smart phone sales in 2011 & 2012 will exceed flat screen TVs and PCs combined!
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A Note About ROI
• Return on Investment– What is the
value of a new follower? Donor? Advocate? Consumer of your service? Person educated about your cause?
• Metrics– Followers– Shares– Conversations– Click throughs– Registrations– Lead cap
completions– Video views
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Gary’s Perspective
• The process: Things to consider
• Implications • Hopes for the
future
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Find Us Online!
• www.dylexia.net• www.Facebook.com/MichiganDyslexiaIns
titute
• Twitter: Coming soon….
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www.Facebook.com/UZoomMedia
@UZoomMedia@annecraft06
Find Us Online!