FAN ENGAGEMENT DASHBOARDHOW WE GOT HERE

Mixed Methods Learning

Ethnography

Survey

Twitter Data

Brazil

Mood Board: The Brazil Plane Sketch

Iteratively Making the Data Usable

The Dashboard Build Process

Fan Engagement Dashboard Prototype

jStart BeaconCustom-Built Twitter Collection Web AppjStart BigSheets

Leveraging Engagement Framework

Annenberg Innovation Lab Fan Engagement Dashboard built through

collaboration and mixed methods learning.67% Accuracy in classifying tweets by Logic of Engagement leading to actionable insight and business intelligence for Leveraging Fan

Engagement.

Great Job Research TeamErin Reilly, Jake de Grazia, Bessie Chu, Rhea

Vichot, Justine Yu, Todd Cunningham, Chuck Miller, Tim Herrlich, Haley Madigan, Aninoy

Mahapatra, Nishant Saurav, Avi Sanadhya, Valentina Candeloro, Fredda Hurwitz, Julia Feldman

Thank YouCome see our demo!