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ANNA UNIVERSITY REGIONAL CAMPUS MADURAI DEPARTMENT OF MANAGEMENT STUDIES FACULTY PROFILE Full Name : Prof.Dr.C.SWARNALATHA, M.B.A, M.Phil, Ph.D Designation : Professor and Head, Dean i/c Department : Management Studies E Mail : [email protected] Area of Interest : General Management, Services Marketing, Entrepreneurship, Human Resources PROFESSIONAL EXPERIENCE : 18Years S.No Post Held Name of the Institution Year From To 1. Professor and Head Anna University, Regional Campus, Madurai 15.12.2010 Till date 2. Principal Malik Deenar Institute of Management Studies Kasaragod, Kerala 06.08.2009 14.12.2010 3. Professor and Head St.Michael College of Engg. & Technology Sivagangai 21.11.2008 05.08.2009 4. Assistant Professor K.L.N. College of Engineering Pottapalayam 15.07.1998 20.11.2008 ADMINISTRATIVE ACCOMPLISHMENTS S.No Responsibility Period 1. Dean i/c From 26.02.2016 to till date 2. Zonal Co-ordinator From 01.04.2016 to till date 3. Chief Co-ordinator Entrepreneurship Development Cell From 25.12.2010 to till date 4. Deputy Director-Affiliation From 18.01.2016 to till date 5. Deputy Director-Research and Academic From 01.08.2012 to 28.02.2015 6. Director- Student Affairs From 15.12.2010 to 31.07.2012

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ANNA UNIVERSITY REGIONAL CAMPUS MADURAI

DEPARTMENT OF MANAGEMENT STUDIES

FACULTY PROFILE

Full Name : Prof.Dr.C.SWARNALATHA, M.B.A, M.Phil, Ph.D

Designation : Professor and Head, Dean i/c

Department : Management Studies

E Mail : [email protected]

Area of Interest : General Management, Services Marketing,

Entrepreneurship, Human Resources

PROFESSIONAL EXPERIENCE : 18Years

S.No Post Held Name of the Institution Year

From

To

1. Professor and Head

Anna University, Regional Campus, Madurai

15.12.2010

Till date

2. Principal Malik Deenar Institute of Management Studies Kasaragod, Kerala

06.08.2009 14.12.2010

3. Professor and Head

St.Michael College of Engg. & Technology Sivagangai

21.11.2008 05.08.2009

4. Assistant Professor

K.L.N. College of Engineering Pottapalayam

15.07.1998 20.11.2008

ADMINISTRATIVE ACCOMPLISHMENTS

S.No Responsibility Period

1. Dean i/c From 26.02.2016 to

till date

2. Zonal Co-ordinator From 01.04.2016 to

till date

3. Chief Co-ordinator

Entrepreneurship Development Cell

From 25.12.2010 to

till date

4. Deputy Director-Affiliation From 18.01.2016 to

till date

5. Deputy Director-Research and

Academic

From 01.08.2012 to

28.02.2015

6. Director- Student Affairs From 15.12.2010 to

31.07.2012

PHOTO

7. Director- Career Guidance Cell From 15.12.2010 to

31.07.2012

RESEARCH GUIDANCE

S.No Name of the Scholar Area of Research Status Period of

Completion

1. Dr.G.Suresh Krishna

An Empirical Study on Job Satisfaction among

Employees of Automotive Industries in Madurai District”

Completed 2015

2. Dr.R.Vetric karthik “Technology Mapping in ERP for Business Management in Indian Publishing Industry”

Completed 2015

3. Dr.R.Gopalakrishnan

A Comparative Study on Job Stress between Employees

of Public and Private Sectors Banks in Madurai District.

Completed

2015

4. Ms.S.Rajalakshmi

A Study on the Work Life Balance of Engineering

Faculty with Special Reference to Anna University

Regional Centre Madurai

Synopsis Submitted

-

5. Mr.T.S.Prasanna

“A Study on Employee Engagement in Health Care

Industry in Private Multi-Speciality Organization with

Reference to Madurai Region

Synopsis Submitted

-

6. Ms.M.Tharani

The Role of Nationalised Banks in Promoting MSME

with special reference to Madurai Region

Synopsis Submitted

-

7. Mr.Balakumar A Study on Attitude of Corporate Customers

towards BSNL Services

Synopsis Submitted

-

8. Ms.Anita Ramadoss

Service Quality Gap Analysis and Suggestion for

improvement with reference to Telecommunication

Service Provider, BSNL Madurai

On Going -

9. Mr.Dinesh

A Study on Relationship between Working Capital and Probability of Leading Indian

Nationalised Commercial Banks.

On Going -

10. Mr.K.S.Karthik Babu

A Study on Trend in Nifty Stock prices and Factors Influencing it with Special reference to Banking and

Manufacturing Stocks

On Going -

11. Ms.Devi Bala

A Study on Attrition and Retention of Employees at

Small and Medium Enterprise (SMEs) with Special

reference to Information Technology Companies in

Madurai City

On Going -

12. Mr.Prabaharan

“Changing Behavior Pattern In Purchasing The Car With

Special Reference To Madurai Region ”

On Going -

13. Mr.Joyston

“A Study on Entrepreneurial Skills and Business

Motivation among Students of Engineering College in

Madurai Region

On Going -

14. Ms.Gowri Organizational Citizenship

Behaviour On Going -

15. Mr.Divine Hosanna

A Research Framework for E-Procurement Adoption

Process for the Manufacturing Industries with

Special Reference to Coimbatore Region

On Going -

PROJECTS/ CONSULTANCY WORK UNDERTAKEN

S.No TITLE SPONSORING AGENCY AMOUNT RESPONSIBILITY

1. Two Week Faculty

Development Programme

Entrepreneurship Development Institute

of India

Rs.1,75,000/- Principal Investigator

2. Entrepreneurship Awareness Camp

for Students.

Entrepreneurship Development Institute

of India

Rs.13,500/- Principal Investigator

3.

One Week Women Entrepreneurship

Program

Indian Overseas Bank, Regional Office Madurai

Rs.41,685/- Principal Investigator

4.

Entrepreneurship

Awareness

Camp.

Indian Society for Technical Education,

New Delhi Rs.11,500/- Principal Investigator

5.

two day National Conference on

Women Empowerment

Council for Scientific and Industrial Research

Rs.60,000/- Principal Investigator

6.

Two Day National Conference on

Women Empowerment

Indian Overseas Bank, Regional Office Madurai

Rs.30,000/- Principal Investigator

7.

National Conference on

Women Empowerment

Indian Bank, Madurai Rs.25,000/- Principal Investigator

8. Entrepreneurship Awareness Camp

Entrepreneurship Development Institute

of India

Rs.10,000/- Principal Investigator

9. Entrepreneurship Awareness Camp

Entrepreneurship Development Institute

of India

Rs.10,000/- Principal Investigator

10. Short Term

Training Programe ISTE-SRM Rs.1,00,000/- Principal Investigator

11.

Faculty

Development

Programme on

SPSS.

Council for Scientific and Industrial Research

Rs.30,000/- Principal Investigator

12.

(Three Day) Entrepreneurship Awareness Camp, Two(One Month)

Women Entrepreneurship

Development Programme and

One ( Two Week) Faculty

Development Programme

Entrepreneurship Development Institute

of India

Rs.5,70,000 Principal Investigator

13.

National Seminar

on “Empowering

Faculty as Leader”.

Council for Scientific and Industrial Research

Rs.30,000/- Principal Investigator

14.

(Three Day) Entrepreneurship Awareness Camp, Two(One Month)

Women Entrepreneurship

Development Programme and

One ( Two Week) Faculty

Development Programme

Entrepreneurship Development Institute

of India

Rs.5,70,000 Principal Investigator

15. National Seminar

on Nuclear Energy Kudankulam Nuclear

Power Project Rs.2,00,000 Principal Investigator

16. National Seminar

on Nuclear Energy Kudankulam Nuclear

Power Project Rs.3,00,000 Principal Investigator

17. Entrepreneurship Awareness Camp

Entrepreneurship

Development Institute

of India

1,00,000 Principal Investigator

PUBLICATIONS : 71 Nos

S.No. Name of the Journal Title of the Article Month & Year of

Publication

1. OD Communication Thinking

March 2004

2. OD Communication Rural Marketing

April 2004

3. OD Communication Green Marketing May - June 2004

4. Industrial Herald Business Ethics

April 2004

5. Personnel Today Industry Institute Interaction

April-June 2004

6. Industrial Herald HRM - A Vitamin for Efficient Growth

and Output

Sep 2004

7. OD communication Knowledge Management Oct 2004

8. Excellence in Supervision Building a Learning Organization Sep 2004

9. Excellence in Supervision Team Building March-April 2005

10. Excellence in Supervision TQM in Education

Oct-Dec 2005

11. SRM Digest The People Imperative

Oct-Dec 2005

12. Smart Journal TQM in Public Sector Banks

Jan – June 2006

13. SRM Digest Rural India – A Promising Market

Place April – 2008

14. NISMA Competitive Advantage through HR Jan- June 2007

15. Global Management

Review Creating High Performance Culture March- June 2007

16. Journal of Motilal Rastogi Management Education

– E3 July 2008

17 SRM Digest Responding to Green Concerns Dec 2008

18 PSNA Journal of

Business and System The Value Dimensions of Brand Jan – June 2011

19 Management Mantras Study on Workplace Stress Jan – June 2011

20 Global Journal of Arts and

Management

Job Satisfaction and Quality of Work

life

Issue – 3 2011

21

International Journals for

Entrepreneurship and

Management

Motivation for Employees in

Automotive Units Issue – I 2012

22 Indian Journal for Applied

Research

Ethical Activities among employees

in Automotive Industries

ISSN 2249 -555X

Volume I, Issue II,

November, 2011

23 International Journal of

Management (IJM)

A Comparative Study on

Occupational Stress of Nationalised

and Non Nationalised Bank

Employees in Madurai City,

Volume 3, Issue- I Jan-

April 2012 Page

No.135-144

Tamilnadu, India

24

International Conference

on Contemporary

Emerging Trends in

Management - 2012

A Study on Job Stress of Employees

of Public and Private Sector Banks

with Specific Reference to Retail

Banking in Madurai City

Volume I ,Jan-June

,2012

25 International Journal of

New Innovations

A Study Among Employees in

Automotive Industries

Volume I , Issue I,

March, 2012

26 PARIPEX Indian Journal

of Research

A Study on Employee Retention for

Sustaining the Talented Employees

in Health Care Industry in a Private

Multi-Specialty Organization

Volume I, Issue 4, April

2012

27 International Journal of

Scientific Research

A Study on Employee Motivation in

Health care Industry

ISSN 2277-8179

Volume I, Issue I, June

2012

28 Indian Journal for Applied

Research

Performance Appraisal of Employees

in Health Care Industry

ISSN 2249-555X Issue

9, June 2012

29 Indian Journal Research

A Study on Innovation for

Organizational Excellence in Health

Care Industry

Volume I, Issue 5, May

2012

30

International Journal for

Future Computer and

Communication

Job Satisfaction among Employees

of Automotive Industries in India

ISSN 2010-3751

Volume I No.3 , October

2012

31 Global Research Analysis

(International)

Employee Training in Health Care

Industry

ISSN 2277-8160

Volume I , Issue I, June

2012

32 National Level

Management Seminar

Performance of Select Gold Effects

in Comprision with Sensex October 12th, 2012

33 PARIPEX – Indian

Journal for Research

Employee Engagement A Review of

Literature

Volume 1, Issue 11,

November, 2012

34 Global Research Analysis

Job Satisfaction in Health Care

Industry in Private Multi-Speciality

Organization: A Literature Review

Volume 1, Issue 6,

November, 2012

35 International Journal of

Management (IJM)

Job Satisfaction and Work Locus of

Control Inpact Factor 3.5420

Volume 3, Issue 3,

September-December

2012 ISSN – 0976-6502

36 Asian Journal of

Management Research

Employee Empowerment to Motivate

the Employees

Volume 3, Issue - I,

2012 ISSN 2229-3795

37 Indian Journal of Applied

Research

Performance Management and

Employee Engagement

Volume 2 Issue 3

December, 2012 ISSN-

2249-555X

38 International Journal of

Scientific Research

Employee Job Satisfaction in Health

Care Industry in a Private Multi

Specialty Organization: An Empirical

Study

Volume I, Issue 7,

December, 2012 ISSN

No: 2277-8179

39

International Journal of

Human Resource

Management and

Research (IJHRMR)

Managing Worklife Balance of

Faculties

Impact Factor (JCC):

2.9966 ISSN (Online):

2249-7986 Vol.2 Issue 3

September, 2012 21-28

40

International Journal of

Research in Computer

Application &

Management (IJRCM)

Employee Absenteeism in Health

Care Industry: A Concern for the

Organization

IC Value of 5.09 Volume:

2 Issue 12 December,

2012 ISSN: 2231-1009

41

International Recognition

Research Journal Tactful

Management

Absenteeism – A Menace To

organization in Building Job

Satisfaction

Page No 7 – 12 ISSN:

2319-7935 Volume

I, Issue 4, January, 2013

42 International Journal of

Scientific Research

TQM Job Satisfaction and

Innovation: A study among

Employees of Automotive Industries

in India

ISSN -2277-8179 Impact

Factor: 0.3371 Volume 2,

Issue1, January, 2013

Pg.No: 39-41

43 International Journal of

Management (IJM)

Job Satisfaction and Work Locus of

Control: An Empirical Study among

Employees of Automotive Industries

in India

ISSN 0976-6510 (Online)

Volume 3, Issue 3,

September, 2012 Pg.

No.92-99

Employee Engagement: The key to

Organizational Success

ISSN 0976-6510 (Online)

Volume 3, Issue 3,

September, 2012 Pg.

No: 216-227

44

International Journal of

Management Research

and Development

Positive Organizational Behaviour:

Engaged Employees in Flourishing

Organizations

ISSN 2248 -938X

Impact Factor 1.3560

Volume 2, Number 1,

July-Dec 2012 Pg.

No.18-26

45 Management Dynamics

Employee Job Satisfaction in Health

Care Industry in a Private – Multi

Specialty Organization

ISSN 0972-5067 Volume

12 Number 2, 2012

Pg.No. 58-70

46

Global Journal of

Commerce &

Management Perspective

Leveraging Employee Engagement

for Competitive Advantage: HR’s

Strategic Role

G.J.C.M.P. Vol.2(1)

2013: 1-6 ISSN 2319-

7285 Pg. No.1-6

47 International Journal of

Management (IJM)

Employee Engagement and

Performance Excellence

ISSN 0976-6502 Volume

4, Issue 1, Impact Factor

(2013) 6.9071

(Calculated by GISI)

January-

February 2013 Pg. No.

212-220

48

International Journal of

Management Research

and Development

Workplace Harassment and Job

Satisfaction: An Empirical Study

Among Employees of Automotive

Industries in India

ISSN 2248 -938X

Impact Factor 1.3560

Volume 2, Number 1,

July-Dec 2012 Pg.

No.27-34

49

International Recognition

Research Journal Tactful

Management

Workplace Harassment and Job

Satisfaction: An Empirical Study

Among Employees of Automotive

Industries in India

ISSN 2319-7935 PG. No.

1-6 Volume 1, Issue V

1.02.2013

50

International Journal of

Human Resource

Management and

Research (IJHRMR)

Role of Employee Engagement in

Building Job Satisfaction among

Employees of Automotive Industries

in India

ISSN 2249-6874 Volume

3, Issue I, March 2013,

Pg. No. 1-6 Impact

Factor (JCC) -2013 :

2.9966

51

International Journal of

Human Resource

Management and

Research (IJHRMR)

Employee Engagement: A

Theoretical Approach

ISSN 2249-6874 Volume

3, Issue I, March 2013,

Pg. No. 7-16 Impact

Factor (JCC) -2013 :

2.9966

52

International Journal of

Marketing & Human

Resource Management

(IJMHRM)

Employee Engagement from A Retail

Sector perspective

ISSN 0976-6421 Volume

4, Issue 1, January-April

2013 Impact Factor

(2013): 4.6901 Pg. No.1-

53

International Journal of

Advanced Research in

Management (IJARM)

Employee Engagement: A Study

Theoretical Study

ISSN 0976-6324 Volume

4, Issue 1, January-April

2013 Impact Factor

(2013): 4.7271 Pg.

No.16-25

54 Managerial Herald

A Study on Performance of Select

Gold ETF’s in Comparison with

Sensex

ISBN 978-93-80686-13-4

Volume 1 No.2 July-

December 2012 Pg.

No.15-17

55

International Journal of

Management Research

And Development

(IJMRD)

Employee Engagement: An

Overview

ISSN 2248-938X Impact

Factor (2012) 1.3560

Volume 3, Number 1,

January-March 2013

Pg. No.52-61

56 International Journal of

Scientific Research

Employee Engagement: A

Theoretical View

ISSN NO. 2277 – 8179

Impact Factor: 0.3317

Volume 2 Issue 8 August

2013 Pg. NO.64-67

57

International Journal of

Exclusive Management

Research

Employee Engagement and Fairness

in the Workplace

ISSN: 2249-8672

December – January

2014 Volume 4 Issue 1

Page No.7-12

58

PARIPEX-INDIAN

JOURNAL OF

RESEARCH

A Study on Impact of Dividend on

Nifty Bank Stocks

Impact Factor 1.6714

ISSN-2250-1991 Volume

3 Issue 4 dated April

2014

59

International Journal of

Ethics in Engineering &

Management Education

A Study on Employees Job Stress in

Private Banking Sectors with special

reference to Madurai District

ISSN; 2348-4748,

Volume 1, Issue 6, June

2014 Pg. No. 7-12

60

International

Multidesciplinary

Recognized Research

Journal

Environment of MSME’s In Rapid

Emerging Economy: The Case of

India

ISSN NO: 2231-

5063Volume III,

Issue.XII/June 2014

Pg.No. 1-8

61

International Journal of

Commerce and

Management Research

Factors affecting Employee Morale

and Strategies Adopted to Build High

Employee Morale

ISSN No.321-3364

Volume No.II Issue No.1

April-June 2014

Pg.No.105-106

62 International Recognition

Research Journal

Examining the Relationship of

Organizational Policy, Work Life

Balance and Turnover Intention of

Academician

ISSN No: 2319 7935

Impact

Factor:1.5326(UIF) dated

01.06.2014

63

Australian Journal of

Basic and Applied

Sciences

Study on Job Stress of Employees

on Managing Customer Relationship

in Private and Public Banking Sector

with reference to Madurai District

ISSN 1991-8178

64 Indian Streams Research

Journal Factors Affecting Job Satisfaction

ISSN 2230-7850 Impact

Factor 2.1506 June 2014

65

International Research

Journal of Management &

Humanities

An Overview of HR Process – With

Reference to Employee Engagement

ISSN 2347-3274 Volume

1 Issue 2 December

2013 Pg. No.57-59

66

International

Multidisciplinary

Recognized Research

Journal

A Study about Service Quality – The

Need of The Hour

ISSN 2231-5063 Impact

Factor 2.2052 (UIF)

August 2014

67

International Recognition

Research Journal

TACTFUL Management

A Study about Scope of Service

ISSN:2319-7943 Impact

Factor:1.5326 (UIF)

dated 01.1032014

68 The Scientific World

Journal

“Technology Mapping in ERP for

Business Management in Indian

Publishing Industry”

ISSN 1537-744XVolume

2015

69

International Recognition

Research Journal

TACTFUL Management

Service Quality on Customer

Satisfaction towards Mobile Sector

ISSN.2319-7935 Impact

Factor2.1632 (UIF) dated

01.05.2015

70

TSM Business Review

(International Journal of

Management)

Factors influencing the Indian

Publishing Industry towards making

investments in green ERP practices

ISSN 2348-3784 Volume

3 Number 1 June 2015

Pg.No.20-29

71 Journal of Exclusive

Management Science

Impact of Work Engagement on

Work Satisfaction A Study on Higher

Education Faculties

ISSN:2277-5684 Vol 4

Issue 9 dated Sep 2015

CONFERENCE ATTENDED

International : 17 Nos

S.No. Name of the Paper Name of the College Date &

Month

1 Educational Services in India Adaikalamatha Institute of

Management, Thanjavore

27th & 28th

Sep 2004

2 Strategic Role of HRM in New

Millennium

IPS Academy, Indore 8th -10th

Jan 2005

3 Re-Structuring and Re-

Engineering the organization

Nirma University, Ahmedabad Jan 28th -

30th 2005

4 Leadership in the New Era Adaikalamatha Institute of

Management, Thanjavur

Sep 29th &

30th, 2005

5 Management Education at a

crossroad

IIM Ahmedabad 1st - 4th Jan

2006

6 TQM in Public Sector Banks,

Organized by Academy of

Taiwan Information System

Research

Singapore, Pan Pacific Hotel

(This paper is uploaded in

Google.com)

12th -14th

July 2006

7 The Promise of HRM Sree Amman Institute of

Management and Research,

Erode

17th and 18th

October

2007

8 Transformational Leadership Sree Amman Institute of

Management and Research,

Erode

17th and 18th

October

2007

9 Customer – Banker Relationship Karpagam Arts and Science

College, Coimbatore

10th - 12th

Jan, 2008 10 Workplace Spirituality and Job

Satisfaction

AKGIM , Ghaziabad 14th & 15th

Oct, 2011 11 Job Satisfaction among

Employees of Automotive

Industries in India

International Conference on

Software and Computer

Applications (ICSCA 2012) held

at Singapore

June 9th -

10th, 2012

12 Satisfied Employee Engagement

– Need of the Hour

International Conference on

Emerging Paradigms in

Management Research at

Vivekanandha Institute of

Information and Management

Studies & Mother Teresa

Women’s University, Kodaikannal

February

27th & 28th

2014

National : 19 Nos

S.No. Name of the Paper Name of the College Date & Month

1 Knowledge Management K.S.R.College of Arts &

Science, Tiruchengode

9th Oct 2003

Quality Management

2 Assessment of Service Quality

Dimensions in Banking Sector

Karunya Deemed University,

Coimbatore

27th & 28th Jan

2005

3 Rural India – A Promising

Market Place

PSNA College of Engineering &

Technology, Dindigul

1st Oct 2005

4 TQM in Education P.S.G Technology, Coimbatore 25th &26th Feb

2006

5 TQM in Public Sector Banks IPS Academy, Indore 18th & 19th Feb

2006

13 Work-Life Balance A Theoretical

Overview

International Conference on

Emerging Paradigms in

Management Research at

Vivekanandha Institute of

Information and Management

Studies & Mother Teresa

Women’s University, Kodaikannal

February

27th & 28th

2014

14 Analyzing Customer Attitude

towards BSNL Telecom Services

using ATO Model

International Journal of

innovative Research in Science

Engineering and Technology

KLN College of Engg, Madurai

IJITSET

Volume 3,

Special

Issue 3,

March 2014

15 Factors Influencing Employee

Retention

Emerging Paradigms in

Management Research

February

27th & 28th

2014 16 Effectiveness of Training and

Development in Private Banking

Sector in Mdurai Disttrict

International Conference on

Managing Human Resources at

the Workplace at Shri

Dharmasthala

Manjunatheshwara Insitute for

Management Development,

Mysore

December

5th & 6th

2014

17 Emergent Concerns in

Humanizing Bureau Yield in India

International Conference on Inter

Disciplinary Research in

Engineering and Technology at

DSIIDC, Govt. of India, New

Delhi

29th and 30th

April 2015

6 Customer Relationship

Management

PSNA College of Engineering &

Technology, Dindigul

17th Feb 2007

7 Human Resource Strategies for

Excellence

Kongu Engineering College,

Erode

2nd & 3rd March

2007

8 Sustainable Growth of BPO KLN College of Engg,

Pottapalayam

16th & 17th

March 2007 Entrepreneurial Strategies

9 Knowledge Management-The

Value Creator

American College, Madurai 15th March

2008

10 The Value Dimensions of Brand

11 Knowledge Management PSNA College of Engg,

Dindigul

3rd April 2009

12 A Study on Job Satisfaction and

Quality of Work life among

Employees of Automotive

Industries

Vel Tech High Tech

Dr.R.Rangarajan Dr.Sakunthala

Engg. College, Chennai

26th & 27th Aug

2011

13 Changing Business Practice in

Current Scenario

SIES College of Management

Studies

26th & 27th Aug

2011

14 Ethical Activities : A Study

among Employee in Automotive

Industries

Krishna Institute of Engg &

Tech. Ghaziabad

17th Sep 2011

15 Menace to Organization in

building Job Satisfaction among

employees in automotive

Industries

S.B. Jain Institute of

Technology, Management &

Research, Nagpur

28th Jan 2012

16 Innovative Management

Strategies for Global

Competiveness and

Sustainability

Bharathidasan Institute of

Management, Tiruchirappalli

11th & 12th Feb

2012

17 Employees in Automotive

Industries with Special

Reference to Madurai

Rattan Institute of Technology &

Management, Saveli (Palwal)

Feb 28th, 2012

18

Stress Management with

Special Reference to Public

Sector Bank Employees in

Madurai District

Vel Tech Technical University,

Chennai

Volume I

ISBN: 978-81-

8424-794-7

dated 12th &

13th

September,

2012

19

Examining Critical Success

Factors towards the application

of ICT in rural business by rural

people

RVS Institute of Management

Studies & RVS College of

Engineering & Technology,

Coimbatore

15th

September,

2012

CONFERENCE ORGANISED

International : 01No

1. Organised Four Day International Conference on Contemporary Emerging

Trends in Management held on 13th – 16th Feb, 2012 and edited a Proceeding

ISBN: 978-1-4675-1732-4.

National : 04 Nos

1. Organised One Day National Conference on Entrepreneurship and Management -

NCEM, 2011 held on 18th March 2011 at Madurai and Edited a Proceeding - ISBN:

978-81-920575-2-1.

2. Organized One Day National Conference on Reaching the Unreached-A Challenge

To Technical Education dated on 5th September, 2012 ISBN: 938065771-4.

3. Organized Two Day National Conference on “Aesthetics - Interior Design Carnival

dated 28th & 29th January 2014.

4. Organised Two Day National Conference on Women Empowerment dated March

8th & 9th 2012 with ISBN: 978-1467321338.

SEMINAR / WORKSHOP ATTENDED : 25 Nos

International : 03 Nos

S.No. Name of the Paper Name of the College Date & Month

1. Managing Tomorrow – HRD

Approach

P.R. Institute of

Management

6th & 7th of Feb

2004 2. Prospective and Problems in

Teaching - Learning Process

3. Enabling Human Resources for

Excellence

Muthayammal Engineering

College, Rasipuram

2nd November

2006

National Level : 22 Nos

S.No. Name of the Paper Name of the College Date & Month

1. “5-S” Concept , Quality Circles &

Quality Assurance

Karpagam College of

Engineering., Coimbatore

8th March

2003

2 Green Marketing Arulmigu Kalasalingam College of Engineering,

Krishnankoil

26th March

2004

3

Rural Marketing –The Force for the

Future

E.G.S.Pillay Engineering

College, Nagapattinam

27th March

2004 4

Marketing Strategies in Green

Marketing

5

Leadership GRG School of Management,

Coimbatore 11th Sep 2004 TQM in Public Sector Banks

Rural Marketing

6 Green Productivity – The challenge

of Sustainable Development

The Gandhigram Rural

Institute – Deemed University,

Gandhigram

12th & 13th Jan

2005

7 Rural Marketing – The Way ahead Karpagam College of Engg,

Coimbatore 2nd Sep 2005

8 TQM in Public Sector GRG School of Management

Studies, Coimbatore

27th & 28th Jan

2006

9 Knowledge Management Practices

for Colleges – Engineering

Karpagam College of

Engineering, Coimbatore 24th Feb 2006

10 Retention of Employee Kodaikanal Christian College,

Kodaikanal 22nd Sep 2006

11 Realigning HR Strategy for

Business Excellence

Madurai Institute of Social

Science, Madurai

5th & 6th Oct

2007

12

Corporate Social Responsibility

and Ethics Towards Societal

Development

Karpagam College of Engg,

Coimbatore 21st Sep 2007

13 Recent Trends in WTO RVS College of Arts and

Science, Coimbatore 25th Sep 2007

14

Emerging Trends in Functional

Management in Corporate Sector

in India

Sourashtra College, Madurai 19th Dec 2007

15 A Study on Service Quality in

Public Sector Banks with Special

Kalasalingam Deemed

University, Krishnankoil

7th & 8th March

, 2008

Reference to Madurai Region

16 Global Financial Crisis:

Implications for India

Manonmaniam Sundaranar

University, Tirunelveli

27th March

2009

17 Emerging Trends in Management Malik Deenar Institute of

Management Studies, Kerala 10th Feb 2010

18 Self Help Groups – Women

Empowerment

St.Michael College of

Engineering & Technology 4th Nov, 2011

19

Employee Involvement, Teamwork

and Job Satisfaction: A Study

among Employees of Automotive

Industries in India

Institute of Management, Pt.

Ravishankar Shukla

University, Raipur(C.G.)

6th – 8th

September

2013

20

Employee Retention – A pathalag

for a Successful Employee

Engagement

Gandhi Institute of

Technology, Bhubaneswar

7th & 8th March

2014

21 Achieving Competitive Strategy in

Human Resource Management

ISTE-SRM organised by

AUROM

21st to 27th July

2014

22

Stress Management on Customer

Relationship Management in

Banking Industry with Special

Reference to Madurai

New Age Marketing Mantras-

Realities and Emerging

Trends (NAMMRET-2014)

organized by the Periyar

Institute of Management

Studies (PRIMS), Periyar

University

25th and 26th

September

2014

SEMINAR / WORKSHOP/FDP/TRAINING PROGRAMS ORGANISED : 45 Nos

Seminars : 05 Nos

1. Organised One day Seminar on Personality Development and Secret of Success

dated 06.06.2011.

2. Organized One Day National Seminar on title “Developing a Corporate Strategy –

The People Imperative” dated 22nd August 2012.

3. Organized Two Day National Seminar on NUCLEAR ENERGY 1st and 2nd

September 2014

4. Organized Two Day National Seminar on NUCLEAR ENERGY dated 20th & 21st

August 2015.

5. Organised Three Day International Seminar on Overseas Education for

Engineering & Management Students dated 25.07.2011 to 27.07.2011.

Training Programs : 03 Nos

1. Organized Three Days Training Program on Awareness on Stock Market on 26th,

27th and 28th of September 2011 in association with BSE (Bombay Stock

Exchange).

2. Organized Two Day Skill Development Program for Women dated 11th & 12th

November 2011.

3. Organised One Week Short Term Training Programe on Achieving Competetive

Strategy in Human Resource Management dated 21st to 27th July 2014.

Faculty Development Program : 04 Nos

Entrepreneurship Awareness Camps : 29 Nos

Women Entrepreneurship Development Program : 04 Nos

BOOK PUBLICATION (WITH ISBN)

Published a book on titled Human Resource Management, Anuradha

Publications, Chennai, Feb 2007.

Published a book on titled Principles of Management, July 2005, SciTech

Publications, Chennai.

Published a book on titled Enterprise Resource Planning – January 2014 Himalaya

Publishing House, Mumbai.

COURSE MATERIALS AUTHORED

Services Marketing – Course Material Prepared for Madras University, Chennai –

July 2005.

Advertising and Sales Promotion - Course Material Prepared for Madras

University, Chennai - July 2005.

Principles of Management – Course Material Prepared for Anna University of

Technology Madurai – January 2011.

Legal Aspects of Business – Course Material Prepared for Anna University of

Technology Madurai – January 2011.

Business Communication Skills, Organizational Behavior, Accounting for

Management, Economics Analysis for Business, Statistics for Management,

for MBA Distance Programme, Centre for Distance Education, Anna University of

Technology Madurai

CONFERENCE/SEMINAR PROCEEDINGS (WITH ISBN)

National Conference Proceedings on Entrepreneurship and Management -NCEM,

2011 held on 18th March 2011 at Madurai and Edited a Proceeding - ISBN : 978-81-

920575-2-1.

International Conference Proceedings on Contemporary Emerging Trends in

Management held on 13th – 16th Feb, 2012 and edited a Proceeding ISBN: 978-1-

4675-1732-4.

National Conference Proceedings on Reaching the Unreached-A Challenge To

Technical Education dated on 5th September, 2012 ISBN: 938065771-4.

National Conference Proceedings on “Aesthetics - Interior Design Carnival dated

28th & 29th January 2014

National Conference Proceedings on Women Empowerment dated March 8th & 9th

2012 with ISBN: 978-1467321338

National Conference Proceedings on Nuclear Energy dated 1st & 2nd September,

2014 with ISBN: 978-163443697-7.

National Conference Proceedings on Nuclear Energy dated August 20th 7

21st 2015 with ISBN: 978-8193023471.

AWARDS / Recognitions RECEIVED

1. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University

Regional Centre Madurai received Best Teacher Award-2013 on September 5th

2013 from National Foundation For Entrepreneurship Development

2. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University

Regional Centre Madurai received Fellowship Award 2013 on September 13th 2013

from AAAOE.

3. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University

Regional Office Madurai received Best Research Scholarly Award-2014 on

September 5th 2014 from National Foundation For Entrepreneurship

Development.

4. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University

Regional Office Madurai received Best Teacher Award for Entrepreneurship on

September 5th 2014 from National Foundation For Entrepreneurship

Development

5. Dr.C.Swarnalatha, Professor and Head of Management Studies, Dean i/c, Anna

University Regional Campus Madurai received Best Achiever Award on May 6th

2016 from Dr.S.Gowri, Mentor of Anna University Regional Campus Madurai

MEMBERSHIP IN PROFESSIONAL BODIES

S.No Name of the Society Details

1. Indian Society for Technical Education Life Member

2. Madurai Management Association Life Member

OTHER PARTICIPATIONS

Prof.Dr.C.Swarnalatha, has been the Chief Guest for the International Conference

on “CARPET’16” organized by Bharath Niketan Engineering College , Theni dated

3rd March 2016.

Prof.Dr.C.Swarnalatha, has been the Chief Guest and Delivered the Inaugural

Address during the Three Day Entrepreneurship Awareness Camp sponsored by

Entrepreneurship Development Institute of India , Ahmadabad at R.M.K College of

Engineering and Technology, Tiruvallur during 04th March 2016

Prof.Dr.C.Swarnalatha , delivered the Introductory Note titled “The need of

Creative Studies” during Aesthetics-2016, organized by Dream Zone, Madurai

during 08th March 2016

Prof.Dr.C.Swarnalatha, delivered the Orientation Address, during the inauguration

of ISTE Students Chapter at R.V.S College of Engineering , Dindigul dated 09th

March 2016

Prof.Dr.C.Swarnalatha, has been the Chief Guest and delivered the Felicitation

address during the 3rd Commencement-2016 at Verammal Engineering College,

Dindigul during 13th March 2016

Prof.Dr.C.Swarnalatha, has been the Chief Guest and distributed the prizes during

the 9th Sports and Annual Day of Theni Kammavar Sangam College of Technology,

Theni during 02nd April 2016.

Prof.Dr.C.Swarnalatha, has been the Chief Guest for the launch of “Apollo Obesity

& Metabolic Rehabilitation Clinic” organized by Apollo Hospitals, Madurai during

07th April 2016.

Prof.Dr.C.Swarnalatha, has been the Chief Guest and delivered the Graduation Day

Address during the 3rd Graduation day of Madurai Institute of Engineering and

Technology, Madurai during 24th April 2016

COUNTRIES VISITED

Singapore