anna gray eharmony sept28
TRANSCRIPT
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eHarmonyAnna Gray
EECS441 Section 001
September 28, 2016
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Mission
“To empower people with the knowledge and inspiration needed to grow and strengthen their most
important relationships for a lifetime of happiness”
Business Products Performance Competitors Secret Sauce Conclusion
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History
1998: Founded
2000: Launched
2005: New CEO
2007: eHarmony labs open
2009: Exceed
$1B cumulative
revenue
2012: Founder becomes CEO again
Business Products Performance Competitors Secret Sauce Conclusion
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Products and Customers
Standard Website Standard App
Premium Website
Business Products Performance Competitors Secret Sauce Conclusion
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Business Model
Gain users for network effect
and data
Subscription based income
model
Sell advertisement
space
Value and
Revenue
Business Products Performance Competitors Secret Sauce Conclusion
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Company and Performance
• Today’s Financials:• Private company, owns 14% of
$2.4B dating service industry ($340M)
• > 66M users, ~800K subscribers (1.2%)
• 2M eH marriages, divorce rate 3.86%
Turn results into insights
Convert users to paid subscribers
Become leading match-making site in their segment
GOALS
Business Products Performance Competitors Secret Sauce Conclusion
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Competitors
Paid do-it yourself
Freedo-it yourself
Niche Sites Social Networks
Business Products Performance Competitors Secret Sauce Conclusion
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Competitors
Serious relationships only, no casual daters
Double Match.com prices
Higher quality matches
Quicker and more thorough sign-up process
Less modern app features
vs.
Business Products Performance Competitors Secret Sauce Conclusion
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Secret Sauce: Quality Differentiation
Proven track record
Patented matching algorithm
Extensive profiling
Network affect
Business Products Performance Competitors Secret Sauce Conclusion
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ConclusionYES, eHarmony is successful
eHarmony
Entry Threat
Buyer Power
CompetitorsSubstitutes
Supplier Power
Risks:1. Expansion challenges (saturated
niches and cultural differences)2. Not attracting subscribers3. Founder Dr. Warren death
Business Products Performance Competitors Secret Sauce Conclusion
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Questions?
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References• http://www.eharmony.com/press-release/10/• http://www.onlinedatingmagazine.com/history/eharmonyhistory.html• https://en.wikipedia.org/wiki/EHarmony• http://
www.datingsitesreviews.com/staticpages/index.php?page=eHarmony-Statistics-Facts-History• http://www.datingsitesreviews.com/article.php?story=eHarmony-Financial-Market-Estimates• http://blogs.wsj.com/venturecapital/2010/07/12/the-100m-revenue-club-eharmony-captures-he
arts-of-vcs/