anna barošová, michal Šusták (omd czech – tým 2)

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50% OF CZECHS DIE OF CARDIOVASCULAR DISEASES ALTHOUGH WE KNOW RISK FACTORS AND WE CAN AVOID THEM. Why is this statistics so high then? HEALTHCARE AFFECTS HUMAN HEALTH ONLY FROM 20%, 80% CONSISTS FROM GENETIC CODE, LIFESTYLE AND OTHERS. PEOPLE HAVE TO CHANGE THEIR LIFESTYLE BY THEMSELVES AND AVOID CVD. WE CAN INFLUENCE THEM BY PUBLIC HEALTH Anna Barošová, Michal Šusták #mám ISSUE

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Page 1: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

50%OFCZECHSDIEOFCARDIOVASCULARDISEASESALTHOUGHWEKNOWRISKFACTORSANDWECANAVOIDTHEM.

Whyisthisstatisticssohighthen?

HEALTHCAREAFFECTSHUMANHEALTHONLYFROM20%,80%CONSISTSFROMGENETICCODE,LIFESTYLEANDOTHERS.

PEOPLEHAVETOCHANGETHEIRLIFESTYLEBYTHEMSELVESANDAVOIDCVD.WECANINFLUENCETHEMBYPUBLICHEALTH

AnnaBarošová,MichalŠusták

#mámISSUE

Page 2: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámINPUTS

OURTG

Technology adopters

Take care of themselves and want to make the most of their lives

Content SHARING

BiohackersBuild social capital

Information addicted but comfortable

Life hacks

Tools for everything

Have PASSIONS

AnnaBarošová,MichalŠusták

Page 3: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

WEALLHAVEHEARTWE’REDRIVENBYPASSIONSBUTOURHEARTSBEATFORDIFFERENTPASSIONS

ANDWHATDOESYOURHEARTBEATSFOR?

WEWILLLETPEOPLEBEDRIVENBYTHEIRPASSIONS.

SHAREYOURPASSION SPREADAWARENESS

HASHTAG: #mamsrdce

AnnaBarošová,MichalŠusták

#mámINSIGHT

#mám

Page 4: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

SOCIALMEDIA+APPS+WEBSITE

AnnaBarošová,MichalŠusták

#mámSTRATEGY

Page 5: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámSTRATEGY

Page 6: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámSTRATEGY

Page 7: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámMOTIVATION

…ANDWHATABOUTHARDCOUCHPOTATOESWHODON’TUSELIFESTYLEAPPS?

Page 8: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámMOTIVATION

THEIRROLEMODELSWILLREINFORCETHEIRMOTIVATION

ACTIVATIONOFDIGITALCELEBRITIES

YOUTUBERS&BLOGGERSWHOHAVEHEARTS

Page 9: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

AnnaBarošová,MichalŠusták

#mámFLOW

MEDICS

LIFESTYLEAPPUSERS

+AMBASSADORS

THEIRCOMMUNITIES

Page 10: Anna Barošová, Michal Šusták (OMD Czech – tým 2)

START 29/9– INTERNATIONALDAYOFHEART

EVENTS ST.VALENTINESDAY1st MAYMOTHERSDAY…

BUDGET WE’LLUSEBUDGETFORPROMOTINGPOSTSONSOCIALNETWORKSDURINGSPECIALEVENTS

OTHEREXPENDITURES:

PARTNERSHIP/BARTER/PROBONO

AnnaBarošová,MichalŠusták

#mámCONCLUSION