anm 299 integrated portfolio practicum

ANM 299 INTEGRATED PORTFOLIO PRACTICUM

1) General Questions & Concerns

2) Critique Process Page: Week 5

1) Align with Assessment Criteria?

2) Align with Market Research?

3) Process Demonstration Reviews

4) Vender Client Communications

5) Portfolio Lab

6) Augmented Reality Project

7) Evaluation/Reflection


Critique Process Page: Week 5


Your Portfolio Assessment

Technical Assessment

Aesthetic Assessment

Composition & Design Assessment

Conceptual Assessment



Technical Assessment

• Does the piece clearly demonstrate skill and proficiency?

• Are the techniques well executed?

• Does the technical quality align with the information found in your Market Research?



Aesthetic Assessment

• Is the content of the piece appropriate to a specific subject/theme?

• Does the context of the piece align with the information found in your Market Research?

• Do the emotions conveyed through color and other design elements & principles support the subject/theme and align with the information found in your Market Research?



Composition & Design Assessment

• Does the piece demonstrate an understanding and correct usage of design principles & elements –balance, rhythm, line, scale, emphasis, color, etc.?

• Does the quality of composition and design align with the information found in your Market Research?


Your Process Demonstration

The Visual Communication Problem

and its specifications.

The Strategy used and the Creative Development

use to successfully solve the problem.

The Production and Execution of the Final Piece

include specific skills, techniques & software.


Vender / Client Relationship

1. A good relationship is built upon:• Good Communication

• Ability / Commitment / Reliability

• Truthfulness / Trust

• what else . . .


Creative Brief

A collection of crucial information needed to successfully solve a creative problem.


Creative Brief

A collection of crucial information needed to successfully solve a creative problem.

Client InfoGeneral Project InfoProject SummaryPurpose of the ProjectTarget Audience Info

Perception/Message Project SpecificationsCreative Skills NeededDue DateIdentified Deliverables


Strategy, Concept, Design & Production

Rely on the “creative process” to develop a strong Strategy and Concept.


Creative Process

ResearchBrainstormingMore ResearchDesign AnalysisDevelopment DrawingConcept ThumbnailsCompositional ThumbnailsStoryboarding

Digital ExperimentationBack to Drawing Board RealignmentMore ExperimentationFinal DesignProduction Learn Some New SkillsFinal Execution


Portfolio Lab

anm 299 integrated portfolio practicum

Documents