anm 284 conceptual studio portfolio

ANM 284CONCEPTUAL STUDIO PORTFOLIO

1) What questions & concerns do you have?

• Portfolio Criteria

• Market Research Assignment discussion.

2) Identifying & selecting portfolio pieces.

– Effectively aligning your portfolio content to the results of your market research.

3) Portfolio Self-Assessment.


Market Research Assignment

The Purpose:• Identify a portfolio’s potential market.

• Identify the skill sets needed in specific job opportunities.

• Identify the portfolio content needed in order to successfully present one’s skills to a specific prospective employer.


Market Research Assignment

– Research a minimum of 5 employment opportunities related to your concentration.

– Record the data for each employment opportunity on separate Market Research Worksheets.

– Use the data to complete your own Market Analysis.

– Be prepared to hand in your worksheets and a copy of your Market Analysis at the beginning of the next class session..


Your Successful Portfolio

Understanding Needed:• A portfolio is a collection of work to demonstrate one’s

competency in a particular field.

• An ANM Graduate Portfolio provides evidence of one’s competencies when compared to the overall outcomes and the concentration specific outcomes of the ANM program.

• Why it is important to align your portfolio content to the specific industry standards of a target market.

• The fundamentals needed for the construction and marketing of a successful portfolio.



What is a Portfolio?

What is the purpose of a portfolio in the New Media industry of Visual Communications?

i. What do you want your portfolio to do for you?ii. What do you want to do?iii. In which industry do you want to work?




What are the criteria for the ANM Graduate Portfolio?i. What are the criteria for a student’s specific

concentration?ii. What is a cohesive body of work?iii. Why is individual style important?




What is self-assessment?i. What are the fundamentals of portfolio self-

assessment?


Your Professional Portfolio

How do you effectively align your portfolio content to the results of your market research?

Make certain that your market research is accurate to your specific needs.

• Character Concept Artist vs. Animation

• Entry Level Position vs. Senior Level Positions


Your Portfolio Assessment

Objectives

•Determine the quality of your current work.

• Identify artwork to include in your portfolio.

• Identify which pieces of artwork need revisions.

• Identify what needs to be added to your portfolio.



Technical Assessment

Aesthetic Assessment

Composition & Design Assessment

Conceptual Assessment

Concentration Criteria

ANM 299 INTEGRATED PORTFOLIO PRACTICUM


Technical Assessment

• Does the piece clearly demonstrate skill and proficiency?

• Are the techniques well executed?

• Does the technical quality align with the information found in your Market Research?



Aesthetic Assessment

• Is the content of the piece appropriate to a specific subject/theme?

• Does the context of the piece align with the information found in your Market Research?

• Do the emotions conveyed through color and other design elements & principles support the subject/theme and align with the information found in your Market Research?



Composition & Design Assessment

• Does the piece demonstrate an understanding and correct usage of design principles & elements –balance, rhythm, line, scale, emphasis, color, etc.?

• Does the quality of composition and design align with the information found in your Market Research?



Conceptual Assessment

• Does the piece effectively communicate a specific:

- Idea, concept, purpose, function?



Concentration Criteria Assessment

• Does the piece demonstrate competency in relation to the criteria of your specific concentration?



PART ONERecord your assessment information onto the

Portfolio Content Assessment Checklist



PART TWOPlace your selected and assessed imagery into the

Portfolio Content Critique Process Page



PART THREEResearch, find, and place imagery that represents what you still need to create as a 50% transparency into the

Portfolio Content Critique Process Page



PART FOURPrepare a written document that professionally describes

The Visual Communication Problem

and its specifications.

The Strategy used and the Creative Development

use to successfully solve the problem.

The Production and Execution of the Final Piece

include specific skills, techniques & software.

anm 284 conceptual studio portfolio

Documents