anltc 2016 (josh &; james)
TRANSCRIPT
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josh clark@jclark923
james molloy@jpjmolloy
ANLTCapril 2016
marketing and promotionworkshop
TCD long room hub
beyond feedbackinvolving students in publicity and promotion via
UCD Student Digital Ambassadors
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opportunity
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mouth
gift horse
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why? user experience
collaboration
student engagement
the right message
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projects
create a video for use with library orientation
2 x students
contribute to library
social media
2 x students
library digital
resources focus group
9 x students
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how? twitter
ucd media
wordpress blog
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real time
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why? get the student perspective
opportunity to gain insight into strengths & weaknesses
student engagement
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42 retweets
7700+ impressions
71 likes
impact
110+ engagements
56 likes
7 posts
5 tweets(!)
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so?
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regrets...we’ve had a few more planning
set deadlines & quota
agree on themes/topics
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...but then again, too few to mention some things just worked
a bit of luck
it’s a lottery
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what else
can we do?
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launch party
student press
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kanye puppies
=viral
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thanks
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over to you
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josh clark@jclark923
james molloy@jpjmolloy
photo credits
vincent hoban (UCD media services)
all other photos by the authors
beyond feedbackinvolving students in publicity and promotion via
UCD Student Digital Ambassadors