www.movingwalls.com

Anlene’s Active Billboard

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www.movingwalls.com

Challenge: Help Anlene get Malaysians moving and link physical activity to their new UHT milk product by digitising and transforming their sampling activity with a memorable experience.

Solution: Digitising the sampling process using OOH.

Execution: Participants receive a sample redemption of the product. We built a web-application where activity on the smart-phone would determine what happens on the billboard. The billboard displays an empty milk packet that fills up every time the smart-phone user moves or jumps. By providing their email address when joining, we ensure that each participant who successfully completes the activation receives a digital voucher to redeem the UHT milk packet.

Results: 200 active participants during the 3 hours activation period. 15,000 reach.