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Animated feature films in Europe by Marc Vandeweyer General Director CARTOON June 2009

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Animated feature films in Europe by Marc Vandeweyer General Director CARTOON. June 2009. Animation films produced in EU per decade. 122 million. 51 million. 2006. 2002. Admissions in EU for ALL animation films. The audience increased by 140% in 5 years. 25 million. 4 million. - PowerPoint PPT Presentation

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Page 1: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Animated feature filmsin Europe

by Marc VandeweyerGeneral Director

CARTOONJune 2009

Page 2: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Animation films produced in EU

per decade

Animation films produced in EU

per decade

614

3140 46

151

49-58 59-68 69-78 79-88 89-98 99-08

Page 3: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Admissions in EU for ALL animation

films

Admissions in EU for ALL animation

films

51 million

2002

122 million

2006

The audience increased by

140%in 5 years

Page 4: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Admissions in EU for EUROPEAN animation

films

Admissions in EU for EUROPEAN animation

films

4 million

2003

25 million

2005

x 6

Page 5: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

CARTOONCARTOON

With the support of the MEDIA Programme

Cartoon FORUM Cartoon MOVIE Cartoon MASTERS

With the support of MEDIA International

Cartoon CONNECTION

Page 6: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

1O YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FILMS IN THE EUROPEAN UNION (1999-2008)

André LangeHead of the Department for

Information on Markets and Financing,

European Audiovisual Observatory

ANNECY/MIFA 2009 / EUROPA DISTRIBUTIONDISTRIBUTION WORKSHOP

Optimizing the distribution of an independent animated feature in Europe (9-10 June 2009)

Page 7: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

OBJECTIVES OF THIS PRESENTATION

TO ILLUSTRATE THE STRATEGIC IMPORTANCE OF ANIMATION FEATURE FILMS FOR THE EUROPEAN FILM INDUSTRY

TO ANALYSE SUCCESS IN THEATRICAL DISTRIBUTION

TO ANALYSE SUCCESS WITHIN NATIONAL AND EUROPEAN MARKETS

Page 8: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

10 YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FEATURE FILMS IN EUROPEAN UNION (EUR 27) (1999-2008)

454 animation films in theatrical distribution (all origins)

292 produced during the period, 157 before 1999, 5 with production date not identified

978,3 million admissions on a total of 8,7 billion

11,3 % of all admissions in EUR 27 during the period

Page 9: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

ORIGIN OF ANIMATION FILMS WITH THEATRICAL RELEASE IN EUROPEAN UNIONDURING 1999-2008

151

93

27

7 4 2 50

20

40

60

80

100

120

140

160

EUR 36

USJP

ARCA

IROthers

Page 10: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

ORIGIN OF EUROPEAN ANIMATION FILM PRODUCEDIN EUROPE (1999-2008)Only with films theatrical releaseIn case of co-production, leading co-producer taken into consideration

32

2523

1512

86

4 4 3 3 3 2 2 2 2 2 1 1 10

5

10

15

20

25

30

35 FR

ES

DE

SE

DK

GB

IT

FI

RU

BE

CZ

PL

EE

HU

LU

Page 11: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

CO-PRODUCTION OF RELEASED ANIMATIONEUROPEAN FEATURE FILMS (1999-2008)

30

9

12

2 3 25

0

5

10

15

20

25

30

2 EUR

countries

3 EUR

countries

4 EUR

countries

EUR/ US EUR/ CA EUR/ RoW GB inc

Page 12: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

MARKET SHARE OF ANIMATION FEATURE FILMADMISSIONS IN THE EUROPEAN UNION (EUR 27) (1999-2008)

0,2%0,2%3,8%

4,3%

7,5%

82,9%

1,1%

USGB Inc

EURJ P

AUAR

Others

Page 13: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

BREAKDOWN OF THE 73,4 MILLIONADMISSIONS FOR EUROPEAN ANIMATION FILMS INEUR27 BY COUNTRY OF ORIGIN (1999-2008)

43,1%

27,1%

8,3%

6,6%

5,1%

3,0%

1,4%1,7% 1,1%0,6%2,1%

FRDE

SEDK

ESI T

BEFI

GBRU

Others

Page 14: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

BREAKDOWN OF ADMISSIONS FOR EUROPEANANIMATION FILMS BY TERRITORY (1999-2008)

AT2,9%

DK3,1%EE

0,1%

SK0,2%

BE2,1%

BG0,1%

CZ0,7% CY

0,0%

DE31,5%

ES6,2%

FI0,9%

FR33,0%

GB6,8%

GR0,2%

HU0,6%

IE0,0%

IT4,2%

LT0,1%

LU0,1% SI

0,1%

SE1,8%

RO0,0%PT0,9%

PL3,2%

NL1,1%LV

0,1%

Page 15: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Shrek 2 US 2004 42,9

Finding Nemo US 2003 42,8

Ice Age : The Meltdown US 2006 37,8

Shrek the Third US 2007 34,7

Ratatouille US 2007 31,6

Tarzan US 1999 30,3

Madagascar US 2005 28,5

The Incredibles US 2004 27,8

The Simpson Movies US 2007 26,5

Toy Story 2 US 1999 24,8

THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissionsTHE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS

IN EUR 25 (1999-2008) in million admissions

Page 16: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions

THE GB inc/US ANIMATION FILMSBY ADMISSIONS IN EUR 25 (1999-2008)

in million

Chicken Run GB INC / US 2000 15,5

Wallace & Gromit in The Curse of the Were-Rabbit

GB INC / US 2005 13,4

Flushed Away GBINC /US 2006 8,3

Valiant GB INC / US 2005 4,7

The Tale of Despereeaux GB INC 2008 0,6

Page 17: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissionsTHE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS

IN EUR 25 (1999-2008)

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

Arthur et les MinimoysDer Kleine EisbärAstérix et les VikingsLissi und der Wilde KaiserThe Magic RoundaboutHjælp, jeg er en fiskHui Buh Kirikou et les bêtes sauvagesPettson & Findus - KattonautenPersepolis

Non National admissions

National admissions

Page 18: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions

FOR MORE DETAILS : LUMIERE DATABASE OF THEEUROPEAN AUDIOVISUAL OBSERVATORY

http://lumiere.obs.coe.int http://www.obs.coe.int

Page 19: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Cartoon MOVIECartoon MOVIE

Objectives Results

Speed up the financing

Increase films’ production

Improve cross-border film distribution

Structure a pan-European distribution strategy

✓ AchievedSpeed up the financing

Page 20: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Speed up the financing

Cartoon Movie 1999-2008

Speed up the financing

Cartoon Movie 1999-2008

123 films secured financing on 305 submitted projects / films40 %

When presented more than once in the Cartoon Movie process

project in concept > in development > film in production > completed film

64 %

Page 21: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Cartoon MOVIECartoon MOVIE

Objectives Results

Speed up the financing

Increase films’ production

Improve cross-border film distribution

Structure a pan-European distribution strategy

✓ Achieved

✓ IncreasedIncrease films’ production

Page 22: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Increase films’ production:Cartoon Movie 1999-2008

Increase films’ production:Cartoon Movie 1999-2008

99 completed films24 films in production= 123 fully financed films

Global budget: 800 million EURAverage per film: 6 675 000 EUR

Page 23: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Structure a pan-European distribution strategy

Cartoon MOVIE

Cartoon MOVIE

Objectives Results

Speed up the financing

Improve cross-border film distribution

✓ Achieved

✓ Increased

✓ Improved

Increase films’ production

Improve cross-border film distribution

Page 24: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Improve cross-border film distribution

Admissions for the films presented at Cartoon Movie

Improve cross-border film distribution

Admissions for the films presented at Cartoon Movie

Over 300 000 admissions: 40%

Over 500 000 admissions: 25%

Over 1 000 000 admissions: 17%

Over 2 000 000 admissions: 9%

Page 25: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Structure a pan-European distribution strategy

Cartoon MOVIE

Cartoon MOVIE

Objectives Results

Speed up the financing

Improve cross-border film distribution

✓ Achieved

✓ Increased

✓ Improved

Increase films’ production

Starting Structure a pan-European distribution strategy

Page 26: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Distributors attendance

Cartoon Movie 1999-2008

Distributors attendance

Cartoon Movie 1999-2008

23

35

51 52 5154

62 6359

66

79

20

30

40

50

60

70

80

90

19992000200120022003200420052006200720082009

Page 27: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Buyers attendance (incl. distributors)

Cartoon Movie 1999-2008

Buyers attendance (incl. distributors)

Cartoon Movie 1999-2008

6072

112 114 112104

111

129 133144

174

40

60

80

100

120

140

160

180

200

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Page 28: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Participants attendance

Cartoon Movie 1999-2008

Participants attendance

Cartoon Movie 1999-2008

255

300

394

452 451437 448

497 490510

622

200

250

300

350

400

450

500

550

600

650

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Page 29: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

What European producers

should improve

What European producers

should improve

Identify the right target

Wait for the right moment to start production

Page 30: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

FinancingFinancing

Diversification of financing sourcestax shelters, cine regio…

Nordic countries presenceDenmark, Sweden, Norway

Specificities linked to animation

Page 31: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Recent market evolutions

Recent market evolutions

3-D stereoscopic

Video games

New distribution platforms

Page 32: Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

2 enlightening examples

2 enlightening examples

Panique au Village

Niko & the Way to the Stars