animal healthcare industry

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-Pharmaceutical industry is growing at a rate of 11.42 % Source :McKinsey Wall street Journal – 7th Jan 2009

-2009 global pharmaceutical sales will be more than $750 billion Source : IMS ORG

Wall Street Journal - 22 hours ago


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“There are lot many hands behind making previous statement a universal truth and all are acknowledged with time except for few which are constantly contributing to the success of Pharmaceutical Industry but its presence is not felt yet”


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We are one among them !


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By: Abhishek Singh2nd Sem MBA(Pharma)

Niper (Mohali)

Animal Healthcare Industry:Niche Market Analysis


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Tide of Presentation

Pharmaceutical human Healthcare market Vs Pharmaceutical animal health care market

Animal health care Market an overviewBusiness trends in the industryForces shaping the futureHidden snap shot of the industryConclusion


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DisparitiesGlobal Market Value Global Sales of Leading companies Global Sales of Leading Brand Key Findings

Pharmaceutical Human Healthcare Market Vs

Pharmaceutical Animal Healthcare market


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The global market for human pharmaceuticals isworth 40-times more than its veterinary equivalent.

Sales generated by the world’s leading humanpharmaceutical company are 20-times higher thanthose of the biggest veterinary products business.

There is a 30-fold difference between the researchspending capacity of the market leaders in the twoSectors.

The top-ranked human pharmaceutical companyemploys more research scientists than the world’s20 leading animal health businesses put together.

Disparities:


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Global Market Value

US$(billions)0

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Human Pharmaceu-tical Source: IMS Health

Veterinary Medicines Source: Wood Mackenzie


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Human Pharmaceuti-cal Source: Pfizer

Veterinary Medicines Source: Pfizer

Global sales of leading company


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Global sales of leading brand

US$(billions)0

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Human Pharmaceuti-cal Source: Pfizer

Veterinary Medicines Source: Merial Merck


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Schering & Plough.doc Wyeth Annual Report.doc Eli Lilly Annual Report.doc Verbec annual report.doc

Key Findings From Balance Sheet of major players


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Animal Healthcare market : An overview

Mapping the vet and pet market Indian Market Product categories Regulatory status


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Structure of World Market by Product Structure of World Market by Species Structure of World Market by Company

Mapping the vet and pet market


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Structure of World Market by Product

Medicinal feed additives ... ...2,150 … .11.2Biological ... . .4,725 … .24.6Anti-infectives ... ... 2,905 … .15.1Parasiticides ... ... 5,450 … .28.4Other pharmaceuticals ... ...3,960 … .20.6

Product Group 2008 share $m

Total 19,190 100.0

Source: Vetnosis Limited (2009)


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Structure of World Market by Species

Cattle ... . .5,135 .26.8Sheep ….. .920 ... ...4.8Pigs ... ...3,135 . .16.3Poultry ... .2,065. .10.8Companion animal / Other .7,935... .41.3

total 19,190 100.0

species 2008 share $m %

Source: Vetnosis Limited (2009)


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Structure of World Market by Company

Animal health market

Rank Companies Sales 2007 Market MUSD share 1 Schering-Plough 2,710 15.1%2 Pfizer 2,639 14.7%3 Merial(*) 2,449 13.7%4 Bayer(1) 1,308 7.3%5 Fort Dodge(#) 1,042 5.8%6 Elanco (eli lilly ltd) 996 5.6%7 Novartis(1) 990 5.5%8 Virbac(1) 600 3.3%9 Boehringer Ingelheim 558 3.1%10 CEVA(1) 460 2.6% (1)excluding non animal health business (*) Merck and Sanofi-Aventis,(#) Animal Health Care Wyeth

Source: Vetnosis, formerly the animal health business of Wood Mackenzie 2007

Pie Chart


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22%

32%17%

7%

5%10%

7%

Distribution of sales in percentage

France

Rest of Europe

North america

Latin America

Africa & Middle East

Asia

Pacific


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The total Indian animal health market is approximately Rs 1157 crore Source: Animal Pharm Scrip reports (2006-07)

Poultry sector accounts for a whopping 38% of the animal healthcare market.

Source: Interlink Consultancy

The total exports from India for animal healthcare are INR 188.93

mn. The table below shows the exports of vaccines (in INR mn) in 2005-06 and 2006-07.

Indian Market

Commodity 2005-2006 2006-2007

Vaccines for veterinary medicine 251.26 188.93

Veterinary medicinal preparations 234.87 289.98

Source: Ministry of Commerce, India


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Merger & acquisition GlaxoSmithKline (GSK) Pharmaceuticals sold its animal health business to the French animal-health and veterinary products company Virbac for a consideration of Rs 207.1 crore

Ranbaxy Laboratories divested its allied businesses that included its animal healthcare business to ICICI Venture Funds

Netherlands-based animal nutrition company Provimi acquired the animal health division of Unichem Laboratories.

Nicholas Piramal India Ltd (NPIL) has signed a long-term contract manufacturing agreement with Pfizer International LLC for animal health products.

Wockhardt plans to raise around Rs 150 crore from the sale of the animal healthcare business. Source:7 Apr 2009, 0114 hrs IST, ET Bureau

Charak Pharma is in an advanced stage of negotiation with Swiss multinational Novartis India for a strategic tie-up for the animal healthcare business. Source: Business Standard Thursday, Apr 23, 2009

Pfizer might trim animal health unit to clear Wyeth deal


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Companion Animals

Food Producing Animals

Specialized Products

Product categories


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Companion Animal

Dogs

Equine

Cats

C:\Users\abhisheksingh\Desktop\animal\Bayer Animal Health Products.docx

animal\Products for Dog.docx

animal\Products for Cat.docx

Horses have always been a close companion of humans since historic times

http://www.merial.com/dogs/index.asp

http://www.merial.com/cats/index.asp

http://www.merial.com/equine/index.asp


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A swine and poultry production is an intensive one, most of the medication is given to groups of animals either incorporated in feed or in the drinking water.

Food Producing Animals

Treatments to dairy cattle and grazing animals are individual ones: the mode of application and duration of activity are key drivers of the pharmaceutical development

Cattle, sheep, swine and poultry represent two thirds of the total veterinary market

“If the bee disappeared off the surface of the globe, then man would only have four years left to live. No bees, no pollination, no plants, no animals, no man.” Albert Einstein

Aquaculture is extremely important as it represents the solution to preserve wild fish populations.

animal\Products for Cattle.docx

animal\Product for other livestock.docx

http://www.merial.com/sheep/index.asp

http://www.google.co.in/imgres?imgurl=http://www.greatsunflower.org/files/images/dark_honey_bee_hemberger.jpg&imgrefurl=http://www.greatsunflower.org/en/guide-sunflower-bees&h=357&w=500&sz=27&tbnid=wtPeiDWQ9znf8M::&tbnh=93&tbnw=130&prev=/images%3Fq%3Dpic%2Bof%2Bbees&hl=en&usg=__W49UGCnE2WLRIGhUsscZlsd-oNg=&ei=GpD1Sd_lDoqBkQWyxOjlCg&sa=X&oi=image_result&resnum=3&ct=image


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Specialized Product

Genetic tool helps avoid horned cattle17 Mar 2009 Merial's genetic profiling technology means that herd managers can know for certain the horned status of their cattle when breeding replacements.

Second trial shows cattle E coli O157 vaccine effective18 Mar 2009 Commercial trial shows that Bioniche's Econiche vaccine reduced the colonization of E coli O157 in vaccinated cattle by 92%.

http://www.animalpharmnews.com/news_stories/mar_09/genetic_tool_helps_avoids_horned_cattle

http://www.animalpharmnews.com/news_stories/mar_09/ond_trial_shows_cattle_e_coli_o157_vaccine_effective

http://www.animalpharmnews.com/news_stories/mar_09/ond_trial_shows_cattle_e_coli_o157_vaccine_effective


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Regulatory Status

Veterinary Council Of India(A statutory body established under Ministry of Agriculture, Government of India)


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Clutch of drug companies exiting from their animal health businesses, making way instead for dedicated players in the same segment.

Business trends in the industry

Companies have made a big investment in R&D for dogs and cats. Pfizer Animal Health apportioned about $270 million in 2005. Intervet allots 10% of sales to R&D, and Merial spends 6-10% of sales.


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Average development journey for a veterinary product is five to nine years.

Companies that develop drugs for humans need be concerned with only one species when

picking their projects, whereas animal health companies have numerous options.

"Human trials are typically 3,000-10,000 human patients, and animal trials are

maybe 300 animal patients.“

Forces shaping the future


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Combination treatments are another category of product development. Heinen points to a new entry in Bayer's Advantage line of flea products. Advantage Multi is an external, spot application that extends beyond flea control to include, in the same applicator, medicines to prevent heartworm and gastrointestinal nematodes in cats and dogs.


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Advantage was the third best-selling consumer product in Bayer's portfolio, behind only aspirin and a diabetes drughumans have also benefited from drugs originally created for animals e.g Ivermectin(ivermectin as Mectizan to treat humans with onchocerciasis) by Merckviruses and bacteria are species-specific, it is rare to be able to transfer to animals a vaccine that was developed for humans and vice versa. Rabies vaccines are one prominent exception.

Hidden snap shot of the industry


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"There is huge potential for feline products, but the industry doesn't have a grasp on that because cats are sometimes difficult to deal with," "there are more cats in the U.S. than dogs."

active ingredients responsible for blockbuster human drugs simply need to be reformulated to be ready for animals. Reconcile, nicknamed "puppy Prozac," and some nonsteroidal anti-inflammatory drugs are examples.Researchers also can get unexpected tips from clinical trials of drugs intended for human use. In the case of Pfizer's Slentrol, company researchers were investigating a microsomal triglyceride transfer-protein-inhibitor molecule to treat human atherosclerosis.

animal healthcare industry

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