animal farm propaganda
TRANSCRIPT
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Propaganda in Animal Farm and the Media
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What is Propaganda?
• The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.
• It is usually an appeal to emotion instead of intellect.
• It shares the same techniques used in advertising and public relations.
• It shapes a perception of an organization, cause, or product.
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What is Propaganda?
https://www.youtube.com/watch?v=cCxvRpViYQE
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Turn and Talk
• How does the “Three Little Pigs” video use propaganda? What ideas does it want the U.S. citizens to have? Use examples from the video.
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Techniques for Spreading Propaganda
• Media• News Reports• Government Reports• Movies• Radio• Television• E-mails and Blogs
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Types of Propaganda“Repetition”
• By repeating information or ideals that the person in power wants people to believe, people are influenced and brainwashed.
• Ex. From Animal Farm:
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Types of Propaganda“Rhetorical Questions”
• Questions with obvious answers that are asked for effect but don’t expect verbal answers
• Ex. From Animal Farm:
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Types of Propaganda“Appeals to Reason”
• Inviting the audience to draw logical conclusions from evidence the writer has presented
• Ex. From Animal Farm:
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Types of Propaganda“Appeals to Emotion”
• Attempt to persuade someone by triggering their feelings about a subject.
• Ex. From Animal Farm:
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Types of Propaganda“Appeals to Authority”
• Make a reference to an expert opinion.
• Ex. From Animal
Farm:
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Types of Propaganda“Bandwagon”
• Portrays ideas to get people to “follow the crowd.”
• Gives the impression of widespread acceptance and support and expresses that it is in a person’s best interest to join the cause or movement.
• Ex. from Animal Farm:
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Types of Propaganda“Glittering Generalities”
• Using vague wording or generalizations, which are often a slogan or a catchphrase.
• They appeal to the senses such as honor, love, country, peace, etc.
• Most times they cannot be proven true or false. The slogan is so attractive, people don’t need to challenge its true meaning
• Ex. From Animal Farm:
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Types of Propaganda“Loaded Words”
• Loaded words, also known as weasel words, are words that are very descriptive and filled with emotion.
• These words are used to capture the consumers attention and influence their actions. They can be used in both a positive and negative way and appear in all sorts of advertisements
• Ex. from Animal Farm;
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Types of Propaganda“Name Calling”
• Attacking the opponent personally instead of his or her ideas.
• Create an unfavorable hatred towards a person or group instead of their ideas or beliefs.
• Ex. From Animal Farm:
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Types of Propaganda“Plain Folks”
• This approach is used to convince the audience that the spokesperson is just like them.
• Portrayed to be someone they can trust and someone who has their best interests in mind.
• Ex. From Animal Farm:
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Types of Propaganda“Testimonial”
• Using an expert or a celebrity to sell or support a product or service.
• Or will show how “real people just like you” use the product and LOVE it
• Ex. From Animal Farm:
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Types of Propaganda“Transfer”
• Propagandist technique of projecting positive or negative qualities of one person, entity, object, or value etc. against another to make it seem better or worse than the other
• It evokes an emotional response, is often highly visual, and utilizes symbols superimposed over other visual images.
• Ex. From Animal Farm:
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Types of Propaganda“Fear”
• This technique is used when a propagandist warns members of the audience that disaster will result if they do not follow a particular course of action.
• Ex. from Animal Farm:
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Identify Types of Propaganda Used in Animal Farm
• Old Major’s speech-• Mystery of the milk and apples • The military decorations-• The debate over the windmill- • Squealer telling the animals about Napoleon
taking over the farm-• Squealer explaining the idea of the windmill
to be Napoleons’-
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Identify Propaganda Used in Animal Farm
• The sheep repeating “Four legs good, two legs bad.”-
• Blaming Snowball for everything that goes wrong on the farm.-
• Ending the song “Beasts of England.” -• Napoleon giving himself a medal-• Boxer being taken and killed-
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Examples of Propaganda
Glittering Generalities
Bandwagon
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Examples of Propaganda
Bandwagon
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Examples of Propaganda“Name Calling”
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Propaganda Examples“Scapegoat”
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Review
• Repitition• Rehtorical
Questions• Appeals to reason• Appeals to Emotion• Appeals to Authority• Bandwagon
• Glittering generalities
• Loaded Words• Name Calling• Plain Folks• Testimonials • Transfer