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Post on 13-Aug-2015

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  1. 1. The long and short for the automotive industry Shifting from transactional to customer-centric
  2. 2. Page 2 Getting under the hood with automotive market research June 2015, London Agenda Global automotive market overview Mobility, connectivity and changing customer needs Paradigm shift in automotive retail Considerations for the market research industry
  3. 3. Page 3 Getting under the hood with automotive market research June 2015, London Global automotive market overview Key factors signalling the urgency to change faster Industry likely to witness more change in the next 5 years than in the last 15 years Retail experience will need to transform Increase in disruptors from outside the auto ecosystem Stakeholders (shareholders, regulators) wield significant influence, demanding performance and transparency China, US and Western Europe are likely to drive volumes for the industry over the medium term, however double digit sales growth likely only in select emerging markets Global automakers see the need to adjust their business models to the new normal in China based on moderate sales growth over the next decade Our analysis of the automotive C-suites agenda indicates majority of the organisations lack preparedness, execution and resource alignment to enable faster change
  4. 4. Page 4 Getting under the hood with automotive market research June 2015, London Agenda Global automotive market overview Mobility, connectivity and changing customer needs Paradigm shift in automotive retail Considerations for the market research industry
  5. 5. Page 5 Getting under the hood with automotive market research June 2015, London Shift in consumer preferences Shift in consumers mobility preferences Forcing a change in way we envision mobility Increasing vehicle ownership and running costs Growing internet and smartphone penetration with decline in prices and easy accessibility Government and automakers focus on enhanced safety, fuel efficiency and driving assistance Improving quality and availability of both public and private shared transport options Environment- related rgulations and concerns pollution, climate change etc. Key drivers of change Vehicle ownership Vehicle access (car sharing, leasing) Ownership pride and social status Optimization of purchase and running cost Basic connectivity Need to stay connected always and everywhere Averse to high costs of safety and alternate powertrain vehicles Open to trying the alternative vehicles and accessing best-in- class safety features From to
  6. 6. Page 6 Getting under the hood with automotive market research June 2015, London 9-13 cars replaced on the road by each shared car1 4m drivers expected to belong to car-sharing services Globally in 2020 (from