ANHEUSER-BUSCH

CODY NILSEN, JOANN BRISCOE , ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER

ANHEUSER-BUSCH• BERVANA BREWERY, ST. LOUIS 1852

• RENAMED IN 1879

• BUDWEIRSER 1ST NATIONAL BEER BRAND 1876

• $125.02 (0.22) (NYSE: BUD)

• B2B2C, B2C

• 154,029 EMPLOYEES

STRENGTHS• MANUFACTURING PLANTS 

• BRAND RECOGNITION

• EXPERIENCE IN THE INDUSTRY

• PRODUCT DEVELOPMENT

WEAKNESS• INTENSE GLOBAL COMPETITION 

• HIGH DEPENDENCE ON WHOLESALERS

• FAILING TO PRODUCE

• OVER 200 BEER BRANDS

OPPORTUNITIES• EXPANSION

• EXPANDING THE PRODUCT LINE

• ACCOMMODATE CHANGE

• CONNECTED WITH BUD

• DOMESTIC & INTERNATIONAL DEMAND

THREATS• INCREASE IN TAXES ON ALCOHOL

• UNDERAGE DRINKING

• CHANGE IN PREFERENCE AND TASTE

• MICROBREWERS, MILLER, COORS, HEINEKEN – COMPETITORS

POLITICAL• GOVERNMENT & TAXES

• NO LONGER “AMERICAN”

• REGULATIONS ON ADVERTISING

• LAWS ON DRINKING

ECONOMICAL• DECLINE IN BEER CONSUMPTION

• EXCISE TAXES & BUSINESS TAXES

• RISE & FALL OF EMPLOYMENT RATES 

• MERGE WITH INBEV

SOCIAL• DRINK FOR SOCIAL

• FLAVORED DRINKS

• LARGE CUSTOMER

• MACRO BREWERY

• CSR

TECHNOLOGICAL• BREWING PROCESS INNOVATION

• EQUIPMENT RENEWAL 

• PRODUCTION EFFICIENCY

• NEW PRODUCTS

THANK YOU