Angela Peverell - 2015 1

RESUME

ANGELA KATHERINE PEVERELL

Email: angela.peverell@gmail.com Mobile: +61 407 297 175

Highly principled, experienced leader with passion, commitment and expertise to drive change and deliver earnings and profit growth through strategic thinking, problem solving,

improved process efficiency and focused customer advocacy.

Holistic leadership across complex stakeholder relationship management, new business development and corporate sales, innovation and new product development, professional services delivery and complex program management and delivery to promise.

Considerable experience reporting directly to C-level/Executive Leadership Team with strong strategic-planning and people-management skills with demonstrated ability to deliver mission-critical results.

Action-oriented leader with proven ability to communicate effectively with technology, creative, executive and general business audiences.

Excellent client relationship and project management skills managing all levels of complex product development and product commercialization projects.

In-depth understanding of new product development and innovation best practice in a strictly regulated market environment.

Leadership of global change management initiatives and implementation including high-stakes communication and stakeholder engagement in a resistant environment.

NSW Finalist in the 2003 Telstra Business Woman of the Year Award (Commonwealth Government Private and Corporate Sector Award).

CAREER SUMMARY

OFFICEHQ PTY LTD November 2013 – August 2015

Director, Sales & Marketing

PITNEY BOWES AUSTRALIA PTY LTD August 2012 – September 2013

Director, Solutions Sales

Executive Contract Assignments April 2012 – August 2012

ARISTOCRAT TECHNOLOGIES AUSTRALIA PTY LTD March 2004 - December 2011

General Manager, Product Development and Delivery July 2008 - December 2011

Group General Manager, CEO Office (6 Months) February 2011 - July 2011

Customer Engagement Manager (Australasia & Asia Pacific) February 2005 - June 2008

Technical Services Sales Manager (Australasia & Asia Pacific) March 2004 - February 2005

ROGEN INTERNATIONAL PTY LTD (now rogenSi) June 1999 – March 2004

Partner & Global Client Director/Principal Consultant

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PROFESSIONAL EXPERIENCE

OFFICEHQ PTY LTD

Director, Sales & Marketing November 2013 - August 2015

Established in Australia in 2003, OfficeHQ is a privately held global organisation providing specialised, professional, outsourced telephone answering services, delivered on a cloud-based platform.

Responsibilities

The Director, Sales and Marketing was a newly created role to drive revenue growth through new customer acquisition and retention with the established SME market verticals, leveraging client success into the corporate sector and with new strategic alliance partners, including affiliates and resellers.

Key Achievements

Designed and implemented strategic marketing and business development initiatives to generate and convert leads and close new business sales aligned to company objectives for global brands:

OfficeHQ (Parent Company & Australian Brand)

Virtual Headquarters (Australian Reseller: 30% of total Australian revenue)

ReceptionHQ USA

ReceptionHQ UK

Successfully proposed and secured innovative virtual reception solutions for companies and organisations with national and international presence operating over multiple locations. Hands on role in design, deployment and account management of customised solutions for corporate clients.

Launched the innovative corporate solution offering: Reception as a Service™. Developed additional new product offerings and refreshed product portfolio collaborating with IT, Operations and Customer Service.

Introduced targeted product marketing initiatives, including client satisfaction surveys and commissioning market research into the changing market and competitive conditions in telecommunications service provision and to provide a compelling complimentary services for alliance partners. Launched the Australian Caller Index™ which provides insight into caller preferences for the optimal customer/caller experience over the phone.

Managed external and internal communications, advertising, promotions, media and PR activities. This included a complete overhaul and refresh of the global corporate brand, company logos, corporate messaging, value proposition and all external advertising and marketing.

Successfully implemented various price increases and changes to product offerings across the virtual receptionist product portfolio in Australia (first time in more than 7 years) with negligible impact on customer satisfaction and maintained improved customer retention.

Revenue growth from new business acquisition combined with significantly improved retention of existing customers has resulted in overall revenue increases of 20% in Australia (OfficeHQ & Virtual Headquarters) and in excess of 10% across the consolidated global group in the FYE June 2015.

PITNEY BOWES AUSTRALIA PTY LTD

Director – Solutions Sales August 2012 – September 2013

Pitney Bowes is a Fortune 500 Company and a leading global provider of customer communication technologies. Pitney Bowes Inc. achieved revenues of approximately US$5 billion in 2012, employing more than 27,000 people worldwide. Pitney Bowes served more than two million clients in more than 100 countries.

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Responsibilities

This was a newly created role with dual reporting to Australian Managing Director and Regional Vice President, responsible for the leadership of new product introduction and new business development strategies for innovative technology solutions being introduced into the Australian market. The role encompassed all aspects of product and solutions marketing, product introduction and developing new market verticals for tactical business development.

The Solutions Sales leader role had oversight over all B2B marketing and go-to-market activities in both the Direct and Channel lines of business to drive sales of solutions products and professional services and contribute to local revenue and profit targets and develop recurring revenue opportunities, providing a strong return on investment.

Key Achievements

Developed and implemented strategic sales and service plans for the Solutions Products and Services to ensure maximum leverage for new business acquisition and enduring customer advocacy achieve growth and profitability targets.

Led strategic thinking for National Sales (Field in Inside Sales) regarding pricing, promotion, distribution and competitive positioning.

Facilitated and maintained strong, sustainable and profitable relationships with named accounts (including Australia Post).

Collaborated closely with the Sales Director (Enterprise & Business) and the Channel Director to manage and enhance Sales team productivity and optimum resource planning for coverage across Australia.

Collaborated with the Service Director to maintain solid relationships with the Service organisation, leading to developing practices and policies that resulted in good, profitable business being generated.

Aligned global, regional and local leadership and teams across all lines of business to ensure that Pitney Bowes’ Solutions Products and Services offerings were competitive and responsive to market requirements.

ARISTOCRAT TECHNOLOGIES AUSTRALIA PTY LTD March 2004 - December 2011

General Manager, Product Development and Delivery July 2008 – December 2011

Aristocrat, an ASX100 company (peak market capitalisation A$8.0 billion), is a global provider of gaming solutions, licensed by over 200 regulators and with products and services available in more than 90 countries. In 2011, employing 2,000 staff globally, recorded revenues were A$704.3, with operating profit of A$113.7 million. The Company was also one of Australia’s largest investors in Research and Development (approximately A$100m annually).

Responsibilities

During a period of instability and change of the executive leadership group, I was appointed to take over responsibility for all global product development programs (games software and platform software) including managing compliance of product development with global gaming regulators.

Audit reports had highlighted poor planning, poor reporting, lack of stakeholder engagement and agreement, and failure to deliver on time or to quality. Late delivery of new game software to market and compliance issues had been increasing due to breakdown in processes and uncoordinated product development activities across multiple development streams. This was impacting commercial commitments and ultimately sales revenues.

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Reporting to the Chief Officer, Design & Development, my challenge was to build an effective team with a mix of experience across project management and product development disciplines and to ensure a commercial focus was applied to innovation, product development and commercial delivery to the global markets.

Key Achievements

Re-structured and re-engineered the business processes for delivery of a complex portfolio of gaming products and games software for the global design and development organisation to achieve DIFOTOQ for regional business units.

Established program and project management disciplines to improve project governance, transparency, cost management and project reporting to manage delivery to agreed milestones and manage risks and issues.

Successfully delivered global initiatives to stimulate and foster creativity and innovation by the Design & Development (D&D) teams, while maintaining adherence to process and product delivery schedules in addition to driving efficiency improvement and reducing costs – this demanded expert co-ordination between diverse regional business, the global design and development teams, including enabling technologies and gaming product development teams and our global product marketing organisation.

Successfully lead the global project to define, develop and implement a fit for purpose, New Product Development Process for Aristocrat based on Stage Gate® methodology and the inaugural iWeek for global innovation of new products. Launched the Aristocrat New Product Development Process for adoption across the global organisation which included a significant Change Management project.

Improved visibility of New Product Development projects for sales and marketing planning through the development of business tools and systems including a purpose built D&D data base tool to track product development and delivery from concept development to regulatory approval and commercialisation.

These initiatives were significant contributors to the ongoing strategic turnaround, announced by the CEO in 2009. Aristocrat was half way through this turnaround, achieving profit guidance for 2011.

Group General Manager, CEO Office February 11 - July 2011

Responsibilities

Direct report of the CEO and acted as an interface on his behalf with his Chief Officers and Managing Directors (the Executive Leadership Team (ELT)) and their direct reports.

Key Achievements

Successfully supported the CEO and Chairman of Aristocrat Leisure Limited to optimise reporting and ongoing Board interaction with the CEO and ELT/XLT (Extended Leadership Team).

Worked directly with the CEO on a variety of strategic and operational matters including attendance at all executive management meetings and assisting the CEO with the setting and tracking of the executive team KPO’s and core deliverables.

Compiled, reviewed and analysed monthly CEO/ELT and Board reports, actively participating in quarterly, half-yearly and annual business reviews and reviewing business cases.

Identified and proposed contingency plans to ELT/CEO to mitigate risk and assisted the CEO to drive adoption of a zero tolerance approach to key corporate governance activities (regulatory compliance, audit, WH&S).

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Customer Engagement Manager (Australasia & Asia Pacific) & Global Account Manager for Crown Limited February 2005 - June 2008

Responsibilities

Reporting to the Executive General Manager, Australasia & Asia Pacific, responsible for all major proposals and bids for products and services sales.

Growth of Aristocrat’s footprint into the Asia Pacific region, particularly the establishment of a new market for gaming products and services in Macau, called for Aristocrat to raise the profile of the business development team and run structured bids for significant new business opportunities.

Key Account Management was identified as essential to growing and maintaining market share in the region.

Key Achievements

Highly successful management and delivery of multiple, significant new business opportunities including:

Launched the next generation gaming software platform & hardware configuration (2007-2008) in Australia and Asia Pacific. This initiative was a major contributor to new revenue generation.

Led the gaming product integration & installation of the new Venetian Macau Limited (VML) casino (2006-2007) - this contracted solution was the largest new product introduction and casino opening in the southern hemisphere. Aristocrat achieved in excess of 60% of the new slot machines sold to VML prior to opening. Accountable all areas of this solution development, negotiation, contract completion and execution over an 18 month period.

Developed a repeatable model for professional bids and proposals that involved detailed planning and customer engagement, formal bid documents and highly professional sales presentations and structured deals, including financing and value-added services that were not commonly offered in the gaming industry. During this period, the Asia Pacific region secured an unprecedented amount of new business. Aristocrat continues to be the major supplier of slot machines to key Asian locations such as Macau (in excess of 50% market share).

Global Key Account Management for Crown Limited including the establishment of global terms of engagement and Master Supply Agreement for Crown and JV partners. Crown Melbourne was the most profitable customer for Aristocrat in the Australian region at this time.

Led business development initiatives to provide customers with Project Management, Installation and On-Site Technical Services to new casinos in Macau including preparation of Proposals and Bids for Professional Technical Services, including Integration and Product Installation Project Management.

Long term member of the Australasian and Asia Pacific Graduate Steering Committee including hiring mentoring and management of new graduates participating in the Graduate Development Program.

ROGEN INTERNATIONAL PTY LTD (rogenSi, A TeleTech Company)

Partner & Global Client Director/Principal Consultant June 1999 – March 2004

rogenSi is a global consultancy for exceptional performance specialising in leadership, change management and driving sales growth focusing on the critical result areas of financial, cultural, operational, team engagement, individual motivation, sales and customer satisfaction. rogenSi has offices in Australia, Europe, North America, the Middle East and Asia Pacific.

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Responsibilities

Built enduring relationships with corporate clients on a global scale including mining and developing opportunities in Asia Pacific and the US working with Australian & US corporates taking advantage of new business growth in the Asia Pacific region.

Significant Achievements

Management of many of Rogen’s most high profile and profitable client relationships and was directly responsible for leveraging Australian success with client organisations in the international arena where there had not been previous commercial relationships.

Leadership of client engagements in the areas of presenting, handling the media, negotiation, influencing, sales communication, B2B relationship management, pitching for new business, preparation of tenders and RFPs and motivational leadership communication.

Key Clients included Cisco Systems, Macquarie Bank, Towers Perrin, Aristocrat Technologies, Sealy of Australia, Kimberly-Clark, KBR Halliburton, Booz Allen Hamilton, Siemens Medical and MLC. Coached and trained high profile individuals from sport, the arts and government.

Specialisations included high stakes business development and influential face-to-face business communication for the IT, professional services, financial services and manufacturing sectors in Australia, Asia, the US, the UK and South Africa.

EDUCATION

MLC School, Burwood, Higher School Certificate

University of New South Wales, Undergraduate studies towards Bachelor of Arts

Internationally accredited facilitator/trainer of various Public Speaking, Sales, Negotiation, Influencing, Leadership and other Professional Business Development training programs

Currently enrolled part-time at Trinity College Theological School, University of Melbourne, Bachelor of Theology

INTERESTS

Community Services (NFP Boards & Committees), Theology & Liturgy, Personal Development, Public Speaking, Music, Rugby Union, Fashion, Reading, Fitness (Cycling).

BOARDS & COMMITTEES

CHRISTIAN COMMUNITY AID INC Board Member August 2012 – Present

Christian Community Aid (CCA) has provided services to the local communities of Ryde-Parramatta –Hornsby and the surrounding suburbs since 1965. These services include Aged Care, Family Day Care, Social Welfare, Financial Counselling and Adult Education. CCA touches the lives of thousands of people in the community each year.

MOWATCH AUSTRALIA LIMITED Board Member (Secretary) April 2015 – Present

MOWatch Australia is committed to prayer and action until women can be ordained in every diocese of the Anglican Church in Australia.

SYDNEY MOVEMENT FOR THE ORDINATION OF WOMEN (Sydney MOW) Committee Member (Media & Communications) September 2014 – Present

The Sydney diocese of the Anglican Church of Australia is one of the few places where women still cannot be ordained as Priests. The Sydney MOW Committee promote the liberation of women by organising public forums and encouraging debate of the issue at Sydney Synod.