angela fernandez cv
DESCRIPTION
Communications and Advertising GraduateTRANSCRIPT
Communication skills: Fluent in English and Spanish; basic spoken French
Knowledge in the fields of internal/external Communications including Advertising, Promotions, Branding, and Public Relations
Experience building creative (copy and design) material for the above mentioned areas
Software capabilities in Photoshop, inDesign, Microsoft Office. Proficiency in Windows and Mac
Ambitious, innovative, creative, committed, and enjoy challenges
Skills: Creative thinking, multi-tasking, and leadership
Hold a Bachelor or Communications and an Advertising diploma
Education
Bachelor of Communications (3.0/4 GPA) (March 2012)
HAN University (Arnhem Business School), Arnhem, Netherlands
(main subjects: Branding, PR, Design, Internal Communications, Dutch language)
Advertising Advanced Diploma (Graduated with Honours – 3.69/4 GPA)
(April 2010)
Sheridan College, Oakville, Canada
(main subjects: Campaign Planning, Media Planning and Buying, Design, PR, Advertising
law)
Bachelor of Psychology Program (2006-2007) University of Western Ontario, London, Canada
(main subjects: Psychology, Sociology, Film Analysis, Creative writing, French language)
Event Management in the Touristic Sector – online course (Currently)
SENA (Servicio Nacional de Aprendizaje), Colombia.
I also have:
Experience planning Integrated Marketing and Communication
plans (internal/external)
Possess the skills necessary to build multi-media campaigns outlining
specific objectives, strategies and tactics, whilst managing a budget
The ability to create/translate market research into effective
communication strategies
The ability to leverage customer data to profile segments in order to target
prospects and develop strong client/customer relationships
Practical experience of new media and user-generated content tools
Experience building a competitive analysis
I believe in: Creating innovative approaches to achieve the best results according to the specific needs of each client/account and engage their brands with consumers.
My approach is based on not what you say, but how you say it!
@Fernaang88 Blog:
http://bit.ly/OomF1Z
Employment History
Communications consultant (internship) (2012)
Westerner Park, Red Deer, Canada
I was held in charge of monitoring corporate social media activity on Facebook, Twitter,
Flickr and YouTube in order to communicate events and latest Westerner happenings to
the public and shareholders. In charge of creating press releases and communications/
design support to other departments.
Graduation Assignment/ communications advisor (2011-2012)
Travelmania, Valencia, Spain
Developed a strategic marketing and communications plan for “Micro Business Angel” based on primary and secondary market research. As well as helped build a brand for their business.
Advertising Sales Consultant (Internship) (2010)
Stenlund’s Design, Red Deer, Canada Managed multiple accounts leveraging between cold calling, visiting clients (in person), building creative briefs, and worked side by side with the graphic designer.
Promotions and Telemarketing Supervisor (2008-2010)
Blueheel Dance Studio, Oakville, Canada
Helped develop promotional programs, supervised telemarketing department,
participated in sales and customer service (including cold calling), developed data
management, and was responsible for event planning.
Telemarketing-Market Research (2006)
TNS Canadian Facts - Millward Brown Company, London, Canada
Created business/business and business/consumer relationships, used time management
to meet weekly quotas, learned business etiquette, and complied with all information
confidentiality protocols.
Volunteer History C.A.R.E. (central Alberta refugee effort) Helped out with English-Spanish document translation (2012) World Heritage Project (2010) Project-developing group member. Sheridan Advertising Association Member (2009-2010) Participated in planning and executing fundraising events. High School Year-Book Editor (2005-2006) Design different sections of the yearbook, using Adobe Creative Suite.
Interests
Travel & explore different cultures – Learn languages – Short story writing – Reading about/Following Guerrilla Marketing trends.