WHAT IS A DMP? Any Place a Consumer Touches Your Content or Brand,

You Have This Event, Creating DATA

Presented by Andy Monfried, Founder and CEO of Lotame Solutions at the Lotame Client Summit on 11/5/13.

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TYPES OF DATA THAT FLOWS INTO A DMP

Content

Media Device

Consumer Insights

Cross Platform

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FULL CUSTOMIZATION OF A DMP

BehaviorsAudience Building Blocks

Customized HierarchiesComprised of Categorized Behaviors that roll up into a “view” of your business

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Ad NetworksTrade Desks

SSPsDSPs

DMP: BEYOND AD TECH

Consumer Info

Ad Tech

WeatherMedical

GovernmentEcommerce

Consumer Information

TelecomEducation

Tech

Consumer Technology

PoliticsSportsSocial

Financial

Interest Based

GamingVideo AudioMusic

Entertainment Technology

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DMP: EVOLVING BEYOND AD OPSA DMP is Utilized Across the Enterprise

C- Level Executives

Operations

Legal Content Management

Content Publishing

Web Experience

CRM

Business Development

Ad Ops Sales Marketing

Product Development

Product Management

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DMP: DELIVERING VALUE ACROSS THE BUSINESS

IncreaseReach

And Scale

Cross Platform

Audience Extension

IndirectSales

Create New

Products RTB/Trading Desks

EnhanceProducts

Custom Content

IncreaseSubscribers

Direct Sales

EnhancedTargeting

Stronger RFP/

Contracts

Informed Media Buys

EnrichUser

Profiles

Better Fill Rates

Offline to Online

Higher CPMs

Custom Audio/ Video

Search Email Unifying Profiles

Set-top Boxes

Enhanced TV

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Where is the Data Going?

Ad Tech

• Ad Servers• Exchanges• RTB• SSP• DSP

Consumer Information

• CRM Systems• Custom Databases• Email Providers • CMS

Mobile

• Dynamic Content Serving

• Ad Servers

Entertainment Technology

• Video • Audio Streams• Connected TV

THE ACTIVATION OF DATA

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LAYERING YOUR DATA

Expand Your Knowledge Base

ACTIVATIONS ACROSS MEDIA

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API

LOTAME API

DATA COLLECTION API

AUDIENCE EXTRACTION API

LOTAME SERVICES API

REPORT SERVICES API

THE HUMAN API

The Most Important API:

Lotame’s True Differentiator

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370

113

80

33

325

LOTAME BY THE NUMBERS

% increase in audience impressions

% increase in Lotame customers

% increase in revenue YTD

people added to the organization in 2013

% YOY increase in customer attendance at this year’s summit

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DMP EXECUTIVE SESSIONS

Andy Monfried, Founder and CEO Adam Lehman, COO/GM Jeremy Pinkham, Chief Technology Officer

Kevin Kohn, Chief Revenue Officer Mike Sullivan, CFO Kalyan Lanka, VP of Products

THANK YOU