android vs ios: which platform to build first?
TRANSCRIPT
Android vs iOS: Which Platform to Build First?
Introduction
Most widely asked question which one is first:Android or iOS?Cumulations suggests you to consider below listedpoints before deciding. Points are explained in the nextSlides.• Depending on the geography and demography • Costs and complexity• Profits and privacy• App store visibility
Geography and Users
• Apple targets premium users where as Android is hot favorite in emerging markets such as Asia, Africa etc. over Apple.
• As of 2014 , Android has a commanding lead in market share and downloads which are 60% higher than iOS. iOSdevices are generally more expensive and therefore are generally for people willing to spend more money i.e., themspending more to purchase apps and make in-app purchases.
Costs and Complexities
• iOS makes building the UI and UX simple because you’d have to build the app for only iPhone/iPod and iPad.
• When it comes to Android, you need to build for many devices , from different manufacturers and not to forget, several OS fragmentation across all of those devices.
• The cost of making and testing apps on Android is much higher. But it has become a more manageable problemwith improved development tools that make porting easier. This helps developers decide which Android devices tofocus on.
Profits and Piracy
• Apple has complete control over its devices and software. This is particularly good for developers because there are a limited number of devices that support iOS and even when launches a new device, their design is not that different from their previous versions of hardware.
• The huge amount of Android devices and operating systems that are in the market significantly increase development costs because the app has to be optimized for different screen sizes and OS.
App Store Visibility
• Apps for the iOS platform can only be downloaded from iTunes App Store.
• Android apps can be downloaded from a number of different stores such as Google Play, the Amazon App Store or any number of independent app stores. Having multiple places todownload Android apps can be great for the consumer because they have a choice.
When do you choose iOS first?
• Keeping geography in mind, in the U.S marketplace, Apple has a significant advantage over Android. Apple smart phones are extremely popular in urban cities. This means if you are targeting American users, iOS could be your first choice.Also, it is important to remember that iOS offers more stability because the Android platform is based on open licensing.
When do you choose Android first?
• Android has several advantages, especially if you are new to the market. As mentioned previously, Android OS being an open source software makes it less expensive to enter the market.
• Android makes sense if your target audience is mainly focused on Android, especially in developing nations andurban environments.
Conclusion
In conclusion, both Apple and Android has have their pros andcons. Android allows you to reach a broader audience butApple's audience is more engaged and loyal.
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