android mobile search apps & opportunities - michael martin - smx west

Presented by Michael Martin of

Android Application & Marketing Opportunities

Copyright © 2010 Resource Nation All Rights Reserved.

1. Why is Mobile Marketing Important in 2010

2. Current Business Use of Mobile Marketing

3. What is Android

4. Why Should I as a Marketer Care About Android?

5. Android Mindshare

6. Android Buzz

7. Android Purchasing Trend

8. Android Use

9. Android Application Marketing

10.Future Focus of Android Marketing Opportunities

Android Applications & Marketing OpportunitiesAgenda


•The mobile phone is an extremely personal device.

•One mobile phone typically has one unique user making it a precisely targeted communication channel.

•Mobile users are highly engaged with content which delivers excellent campaign effectiveness and response levels compared to other media.

•Approximately 5 billion mobile phones which outnumbers TVs worldwide 3 to 1 and computers by almost 5 to 1 but only garners 1% of the current global advertising spend.

•234 million mobile phone users in the US about 20% are smartphones totaling over 45 million almost double a year ago

•Mobile becoming the true focus of marketing has been echoed of happening next year over the past decade, 2010 is next year.

Android Applications & Marketing OpportunitiesWhy is Mobile Marketing is Important in 2010?


Mobile Marketing is now considered the 7th mass media channel after print, recordings, cinema, radio, TV, & the Internet.

1.Click to call2.Click to locate3.Click to enter branded Mobile Web site4.Click to order brochure5.Click to enter competition6.Click to receive email7.Click to receive mobile coupon8.Click to buy9.Click to download content10.Click to forward content11.Click to video12.Click to vote

Android Applications & Marketing OpportunitiesCurrent Business Use of Mobile Marketing


Android is a software stack for mobile devices that includes an operating system, middleware and key applications

Android is Open & Freely distributed – NO licensing fees

No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1% of apps reviewed.

Can be coded on Windows, Mac, & Linux Operating Systems

Can run multiple applications, Flash, onscreen widgets

Full Speech to Text recognition, image recognition, & soon speech to speech translations

Android Applications & Marketing OpportunitiesWhat is Android?


Android Applications & Marketing OpportunitiesWhy Should I as a Marketer Care About Android?

•Approximately 50 Android phones available worldwide that will more than double by the end of 2010 – already selling 60,000 a day/22 million a year

•Android phones as of this Spring will be available on ALL the major US mobile networks of AT&T, Verizon, Sprint & T-Mobile

•Android demographic now closely aligns with those of the iPhone

•Android users are more frequent users of applications than iPhone users


Android Applications & Marketing OpportunitiesAndroid Mindshare


Android Applications & Marketing OpportunitiesAndroid Buzz

Social Media Buzz by Mobile OS in 2009 - Integrasco


Android Applications & Marketing OpportunitiesAndroid Purchasing Trend


Android Applications & Marketing OpportunitiesAndroid Use

Percentage of smartphone requests by operating system - AdMob


•Android Market has one time fee of $25 to submit as many apps as you want + Outside distribution means.

•Free Market decides what stays not a Politburo.

•Android developers easier to acquire & tools such as Appcelerator Titanium allow for cross mobile development comparable to Adobe Air.

•Top grossing application trend is the freemium model grossing more with advertising than top selling paid apps.

•Ad displays & calls to action should be integrated in ways that don’t compromise the nature, intent, performance & user experience of the original mobile application

•Currently most effective means within Android applications is click to call as well blended advertising within games & mobile social media

Android Applications & Marketing OpportunitiesAndroid Application Marketing


•Mobile Video – downloaded & progressive

•Mobile TV – broadcast & streaming

•Location based Social Media

•Location based Gaming

•Augmented Reality – Layer

•HTML5

Android Applications & Marketing OpportunitiesFuture Focus on Android Marketing Opportunities

android mobile search apps & opportunities - michael martin - smx west

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