android and more in the enterprise
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Name
Date
Version
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
Android (and more) in the EnterpriseHow can you mobilize your business
Dr. Peter Decker, March 2012
Symphony Teleca in 60 Seconds
• Recognized leader in enterprise software OPD
• Clients include 8 of largest 10 ISVs
• Innovative enterprise mobility solutions
• Recognized leader in connected devices
• Clients included leading service providers and CE manufacturers
• Innovative enterprise mobility solutions
• Leading global services partner helping clients manage the convergence of software, cloud and mobility
• 6000+ employees with global delivery centers located throughout China, Europe, India, Japan, South America and the U.S.
• The industry’s most comprehensive software and services portfolio for enterprise mobility
What We Do
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
We help our clients manage the convergence of software, cloud and mobility by delivering:
Software Product Development ServicesR&D services for every phase of developmentIdeation, UX design and application developmentTesting and integrationQuality managementFull product line management
Enterprise Communications Lifecycle ManagementEnterprise mobilityFixed and wireless Telecom Expense Management (TEM)
Connected Device Solutions and ServicesEnd to end co-creation of connected devicesHardware and software development /integrationAdvanced testingApplication Develop platformApplication store
Big Data Analytics Technology and ServicesAnalytic and Decision SupportAnalytics Technology R&DReport Factory
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Connected Device Solutions and Services
Our Markets and Customers
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5
Telecom, Internet & Media
EnterprisesMobile and Connect Device Makers
Independent Software Vendors
• Microsoft• SAP• Oracle• BMC• Vmware• Lawson• Misys• Redhat• Torex Retail• Escalate• Concur
• Intel• Ericsson• Nokia• Samsung• HTC• TIVO• Qualcomm• Marvel• Motorola• Broadcom• Freescale• Texas Instruments• LG• Sony Ericsson
• GE• Chevron• Morgan Stanley• Bank of America• Bloomberg• Subway• Pfizer• Xerox• BMW• Caterpillar
• Google• AT&T• BT• Verizon• The Wall Street Journal• MSNBC• Barrons• AOL• ABC• Sports Illustrated• MTV• Orange• CSC• Yahoo• Virgin Media
Symphony Teleca around the world
CustomerSTC
Delivery
Centers
Local
STC
Team
Scalable Project Setup
6Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
Smartphones and Tablets are the Key Accelerators to mobilize your business
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
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CPU OS Windows TCP / IP
HTTP
PC
GPRS3G
LTE
HTML5
Smartphone OS
SIP
VoIP
Computing
Connectivity
Mobility
WLAN
2010 .. 20121994 / 19951980 / 1981
Apps
NFC
DLNA
REST
WWW
LBSGPS
Mobile Cloud Services
Cloud
Services
How to mobilize your business:
Channel
Partner
Feemoney
EnterpriseCustomer
Service
Employee &EnterpriseMobility
Consumer Mobility
• Improve Communication• Improve Information Flow• Improve Workflow
unleashes business success
Business impact when mobilizing your employees !
Employee &EnterpriseMobility
CAPEX
OPEX saving
Productivityincrease
Business impact
10Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
What can you do to mobilize your
employees and partners?
Workforce
using tablets
(BYOD)
„80% enterprises workforce will use tablets and smartphones by 2013“, Gartner
corporate
applications
„80% enterprises will use corporate apps by 2014“, Gartner
„80% enterprises will use cloud based apps by 2014“, Juniper
Dedicated DevicesCross Platform (MEAP)
and Enterprise App Store
Communication
Lifecycle
Management
Analytics
Mobile Device
Management
Examples of mobility solutions for employees
corporate
applications
Dedicated Devices
& Analytics Services
CE Devices Automotive HomeTransport & Retail
MediaIndustrial
Ideal Enterprise Mobility Setup
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Ideal Enterprise Mobility Setup
Spec / Concept / Visualization
• Scope & Requirements definition• Workflow identification• UI wireframes• Backend Service definition
Validation
• In-built emulation to validate developed app screens and layouts
• Verify on multiple device emulators, layouts (portrait/landscape)
Mobile App Package
• Build your app for cross platform mobile architectures.
• Generate deployable executable for mobile architectures.
Solution Testing (App & Backend)
• Functional & Non Functional• Performance & Stress Test• GLI• Security
Cross platform build
Development using m-Suite MEAP
A drag’ n’ drop IDE for rapiddevelopment.
Leveraged Open Web with mobile web-kit compatibility.
Integrate with Enterprise Systems & BackendWeb services /DB using JSON/XML
Deploy to App Store
Optimized WorkflowExample: Symphony Teleca m-Suite
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14
Pla
tfo
rm A
PI /
Se
rvic
es
fo
r 3
rdP
arti
es
Mobile Application Platform
Developer IDE
Device Framework
Enterprise Integration Framework (Oracle /SAP / SalesForce)
Mobile Development Services
Mobile Application Development
Application Development Management
Application Testing
Mobile App Certification
Enterprise
Enterprise Infrastructure- Security, Authentication
Databases
Enterprise Applications
App Builder & Packager
Service API Layer
Mobile Enterprise Application Platform Example: Symphony Teleca m-Suite
UI DesignDeep Device Consultancy
How to mobilize your business:
Channel
Partner
Feemoney
EnterpriseCustomer
Service
Employee &EnterpriseMobility
Consumer Mobility
• Create new service offerings• Address new price points• Create new points of delivery• Penetrate new geographic• Decrease cycle time
Business impact when mobilizing your customers!
enables new business models
Consumer Mobility
StartProduction
Productlifecycle
Cost Revenue
Business impact
Volume &Pricepoint
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What can you do to mobilize your
customers?
Marketing AppsProduct Mobility Apps
Platform
Extension
Examples of mobility solutions for consumers
CE Devices Automotive HomeTransport & Retail
MediaIndustrial
Product
Mobility
Apps
Platform
Extension
Fokus on one Platform Full Landscape
Strategic Decisions
-> if you want to go mobile
Do it yourself Want to go with a strong partner
Your CEO came with the idea Integral part of the Product RoadmapBusiness Strategy
Platform Strategy
Keep your corporate identity
Sourcing Strategy
UI Strategy Adopt to your customers device
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What is needed to connect
your customers?
Man
agemen
t Services
Presentation Layer
Business Logic
Persistance Layer
Resources
Web
A
ccessM
ob
ile AP
I
Mo
bile
Clien
t
PushServer
HTTP(S)
• Integration to legacy business logic• Integration to User Access Control• Dedicated Access API for Mobile Cliensts
Browser
What does high volume mobile development cost ?
no
impact
Brand
impact
Click Demo
1 month
10 months
1000 months
100 months
APP Complexity
Standalone Backend Security
Product
Revenue
impact
APP Quality
Customer
base
impact
Product
Cost
impact
Performance
Marketing Apps
Product Mobility Apps
Platform Extension
22Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
Product Development Sourcing Strategy
for Mobile High Volume Consumer Products
Define and Pilot
Cross Plattform
Development
Do it yourself
Go with a strong partner
MaintenanceMode
What is your Enterprise Mobility Maturity?
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Development DimensionsCulture, Management, Processes
No Mobile Support
Employees can bring their own devices (BYOD)
Mobile integrated to IT Architecture and Processes
Mobile access for Customers and Partners
Business innovation by mobile technology
Customer centric growth
?
Tips for success
Mobile Consumer
1. Take a position and focussolve a real problem
2. Do not limit the business caseto App-Sales
3. Select a platform to start with4. Agree Sourcing and OSS Strategy5. Build a community6. Release early and often
Mobile Employee
1. Change mobile attitude: -> embrace mobility
2. Do not block yourself by a“first step” business case
3. Select an Open Architecture4. Build Once – Deploy Many
• Cross-platform Tools• Multichannel Development
5. Communication Lifecycle Management is critical
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If you have questions or need further information …… visit our site at www.symphonyteleca.com
Interested in a Poster on the „Anatomy of Enterprise Mobility“ ? Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
www.teleca.com