Android and its apps market overview

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Android and its apps market overview. - Android terminal and subscribers - Android apps and marketplace - Android apps trend - Android demographic/geographic - Android apps business

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<ul><li> 1. Android apps Global Trend AndroidDev.JP meetup Tokyo #2 Nobot Inc. Copyright 2011 Nobot Inc. All Rights Reserved.! </li> <li> 2. Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 3. Cloud Ecosystem Search WW share Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 4. Smartphone Global shipment100%! 350,000 ! 90%! 300,000 ! 80%! 250,000 ! 70%! Others! Others! 60%! Microsoft! Microsoft! 200,000 ! iOS! iOS! 50%! RIM! 150,000 ! RIM! 40%! Android! Android! Symbian! Symbian! 30%! 100,000 ! 20%! 50,000 ! 10%! 0%! 0! 2007! 2008! 2009! 2010! 2007! 2008! 2009! 2010! Source : Gartner Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 5. Android Everywhere Android Users 18M US 10M China 7M Europe 1M Japan India ZTE / Andro A60 Africa Huawei / ideos Source : comScore, Digital daily, Nobot estimated Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 6. MarketCopyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 7. The number of Android Apps vs iPhones 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Source : count from App Store Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 8. Potential Market List : Trafc and UU Operators Compete (UU) Doubleclick (UU) Alexa (Rank) Alexa.DomainT-Mobile Web2go 5,233,867 11,000,000 1,091 t-mobile.comMotorola SHOP4APPS 926,760 6,200,000 2,323 motorola.comAndroid market 63,320 5,600,000 1,320 android.comGetJar 169,300 2,200,000 2,830 getjar.comVerison VCast 875,081 1,800,000 450 verizonwireless.comMobile Market 8,919 910,000 334 mm.10086.cn Web serviceVodafone 360 shop 6,619 690,000 37,309 vodafone360.comMobango 36,497 430,000 23,113 mobango.comHandango 49,791 390,000 27,679 handango.com Cellular vendorAndroidPit 62,561 380,000 25,283 androidpit.comlenovomm NA 169,000 108,368 lenovomm.comSlideMe 21,013 110,000 71,947 slideme.orgM1 Appstore 2,966 100,000 47,201 m1.com.sgHandster 3,278 92,000 99,392 handster.comAppsLib 16,655 77,000 145,377 appslib.comAndAppStore 9,833 64,000 134,487 andAppStore.com IndependentAppitalism 13,300 58,000 185,420 appitalism.comAmazon Appstore 7,796 43,000 14 amazon.comChina Unicom Wostore NA 36,000 29,410 wo.com.cnAppBoy 6,427 27,000 180,190 appboy.commaopao NA 22,000 138,120 maopao.comAppoke 366 NA 738,770 appoke.comOrange App Shop NA NA 442,825 orangepartner.com Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 9. Available Apps in Android Only App Marketplace 250,000 200,000 150,000 100,000 50,000 0 Android market AppsLib SlideMe AndAppStore Appoke Source : count from App Store Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 10. Developers like Amazon AppStore? 90% Developer Survey of Interest in each marketplace 80% 70% 60% 50% 40% 30% 20% 10% 0% Android Market Amazon Verizon VCAST Appbrain GetJar AppStore Source : IDC and Appcelerator n = 1570 Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 11. Android AppsCopyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 12. Demographic Difference iPhone vs Android / US Android users are Younger and Less income100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% 75k USD &gt; 34 age 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% iPhone Android iPhone Android Income Age Source : Nielsen 2010Q1 Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 13. in 5 years Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 14. Free or Paid ? 100% 90% 80% 70% 60% 50% Paid Free 40% 30% 20% 10% 0% 2009-9 2009-12 2010-3 2010-4 2010-7 2010-12 2011-1 Source : Androlib Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 15. Price of Paid increase, but Top100 -9% iPhone -19% 2011-2 0.99 1-2.99 3-9.99 &gt;10 2010-8 0% 20% 40% 60% 80% 100% Android Whole Store Paid apps price Source : Mylookout, Distimo Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 16. Top growth 2009-2010 by category 900% 800% 700% 600% 500% 400% 300% 200% 100% 0% Comics Sports Card&amp;Casino Entertainment Health Source : Distomo Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 17. Business model survey (All platform) 0% 10% 20% 30% 40% 50% 60% 70% Store Sales Advertsing in-App purchase 2010 Brand Loyalty 2011 Mobile commerce SaaS Coupon Source : IDC and Appcelerator n = 1745 Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 18. Shipment 2009-2010Developer 2010Aug-2011Feb1200%1000% 800% 600% Developer Shipment 400% Hungry!!! 200% 0% iPhone Android Source :mylookout, Gartner Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 19. Android goes to Everywhere - Multi-devices - Free and in-Apps purchase - More Social networking oriented - Different geo - demographic Copyright 2011 Nobot Inc. All Rights Reserved.! Nobot Inc. </li> <li> 20. http://ad-maker.net/ http://www.facebook.com/nobotinc Nobot Inc.Copyright 2011 Nobot Inc. All Rights Reserved.! </li> </ul>