andrew young

Download Andrew Young

Post on 03-Jul-2015

471 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

  • 1. ANDREW YOUNGGRAPHIC DESIGNERw w w. a n d r e w y o u n g . c a613.828.8620w w w. a n d r e w y o u n g g r a p h i c d e s i g n e r. b l o g s p p o t . c om www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com

2. WORLD I N T E R - A C T I O N M O N D I A L Eis a vo l u n t e e r- b a s e d , charitable organization w o r k i n g t o c r e a t e awareness on world is s u e s .W I A M s f l a g s h i p program is the One Wo r l d F i l m F e s t i val. WIAMs Executive D i r e c t o r a s k e d me to produce a package to p r o m o t e t h e e vent with greater visual im p a c t t h a n h a d been seen in previo us ye a r s .I s u g g e s t e d t h a t it was essential to es t a b l i s h c o n s i s t ency not only with the fa m i l y o f p r o m o tional elements but also w i t h t h e F e s t i v a l itself from year-to-year.B y c r e a t i n g a O ne World Film Festival w o r d m a r k a n d p rominently featuring the g l o b e i m a g e i n each campaign (with a d i f f e r e n t t r e a t ment of the globe each ye a r ) , a g r e a t e r public awareness is t a c h i e ve d f o r t h i s annual event.www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 3. www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 4. Fo l l o w i n g t h e c l ients satisfaction with the re s u l t s o f t h e 2 0 06 branding, I was asked no t o n l y t o d e s i gn the 2007 campaign b u t a l s o a n e w l ogo for WIAM and p r o m o t i o n a l m a t erial for other programs th a t W I A M o r g a nizes such as the Aw e s o m e I n d i e s Inter national Film Festival fo r C h i l d r e n a n d Youth.Th e s er v i c e s I p rovide to WIAM include: d e s i g n , l a y o u t , photography, preparation of p r i n t a n d w e b-ready files, motion g r a p h i c s a n d p r inting. twww.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 5. www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 6. HYPER A C T I V E is an Ottawa-based co m m u n i c a t i o n s fir m that specializes in so c i a l m a r k e t i n g, brand development, st r a t e g i c c o m m u nications planning and th e e x e c u t i o n o f a wide range of too ls for g o v e r n m e n t , b u s iness and the voluntar y se c t o r.Th i s c o m p a n y r e quired a company identity th a t e x u d e d t h e same bright energy that m e m b e r s o f t h e HyperActive team ex hibit w i t h t h e i r a p p r o ach to each project.B e f o r e I c r e a t e d HyperActives new look, I h a d b e e n w o r k ing with this group for se v e r a l y e a r s n ot only as a designer but a l s o c o n t r i b u t i n g to the creative dire ction on c a m p a i g n s , c opy writing and photo sh o o t s .O u r c o l l a b o r a t i on has and continues to a c h i e v e s u c c essful results for Hypers cl i e n t s i n t h e a r eas of: new company id e n t i t i e s , p r i n t items such as posters, b r o c h u r e s , n e w s paper and magazine a d s , bi l l b o a r d s , bus and bus shelter ads, co n f e r e n c e d i s p lays, web design and t m u l t i me d i a p r e s entations.C l i e n t l i s t i n c l u d es: CARE Canada, C h i l d r e n s Wi s h Foundation, H e a l t hp a r t n e r s , Canadian Medical Fo u n d a t i o n , C a nadian Bus Council, K a t i m a v i k , C a n adian Food Industr y C o u n c i l , M o t o r Carrier and Passenger C o u n c i l o f C a n a da, Boys and Girls Club of C a n a d a .www.andrewyoung.cawwwandrewyounggraphicdesigner.blogspot.com 7. www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 613.828.8620 8. HEAVE N S T O B E T S Y is located in the he a r t o f We s t b o ro Village.A f t e r t h e p r o p r i etors explained to me th e u n i q u e , e c l e ctic, retro flavour of the m e r c h a n d i s e t h e y intended to carr y, I re a l i z e d e x a c t l y what they needed to es t a b l i s h t h e i r p resence along Wellington St r e e t .I f i r s t s u g g e s t e d the secondar y name of th e s t o r e , N I C NAC BONANZA, in or d e r t o i d e n t i f y what the store was all a b o u t a n d t h e n proposed a colour scheme th a t w o u l d s t a n d out from other retail st o r e s i n t h e a r e a.A f t e r t h e l o g o w as completed, I p h o t o g r a p h e d m any of the oddities f rom th e i r i n v e n t o r y and featured the photos on s o m e o f t h e print elements including: b u s i n e s s c a r d s , postcards and the inside th e i n v i t a t i o n w hich I designed to look li k e a n o v e r s i z e d book of matches the p h o t o s s e r v e d a s a substitute for the matches.Fi n a l l y I p r e p a r ed and printed: business ca r d s , l e t t e r h e a d, price labels, stickers, p o s t c a r d s , g i f t c er tificates, website d e s i g n , i n v o i c e template, front window a n d o v e r h e a d s i gnage. twww.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 9. W h e n t h e o w n e rs of C Y C L E L O G I K bought o u t S p o r t a b l e s i n Westboro Village, the o w n e r s w e r e l o oking for a new logo and branding.Th e s t o r e h a d t wo entrances, a rear e n t r a n c e t h a t i n cluded parking and a sm a l l , s i n g l e d o or front entrance. Given th e l i m i t e d s t r e e t presence of the front e n t r a n c e a l o n g Richmond Road, I thought it w a s i m p o r t a n t to design a strong visual id e n t i t y.A l o n g w i t h c y c l i ng equipment, C Y C L E L O G I K a l so offers strength training, sp i n c l a s s e s a n d race instruction. By u s i n g a s o l i d , v i brant red and a black & w h i t e c h e c k e r patter n, not only was vi s u a l a t t e n t i o n achieved, but the checker p a t t e r n w o r k e d well to tie in the notion of a f i n i s h l i n e w h i ch is, of course, a strong e l e m e n t i n t h e b usiness of bicycle ra cing.A f t e r t h e c l i e n t approved the logo design. I p r o c e e d e d t o photograph and measure th e s t o r e s e x t e r ior in order to illustrate, to s c a l e , w h a t I proposed to do with the sp a c e .Wi t h t h e d e s i g n established I utilized se v e n a r e a s o f t he buildings exterio r real e s t a t e t o e n s u r e an easy-to-find presencet a l o n g t h a t s t r e t ch of retail stores. The n e x t s t e p w a s c arr ying the design onto: b u s i n e s s c a r d s , invoices, price tags, e n v e l o p e s a n d l etterhead.O n c e a l l o f t h e designs were approved I s e t u p a l l o f t h e print-ready files, took ca r e o f t h e p r i n ting, sign manufacturing and installation.www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 10. JAZZ H O M E S by Urbandale Construction required a new name and branding for a condominium development in Kanata, Ontario that was to be marketed towards people between the ages of 25 to 40 years of age.After extensive research regarding the target consumer, I presented a number of names for the new development before JAZZ was chosen. I also provided much of the ad copy and names for each condominium model.The next step was to create a logo that could be used to identify this campaign in magazine, newspaper, e-mail advertisements and on billboards.Once the final version of the logo was approved, I laid out approximately three advertisements per week for different publications and the billboards for the building site. twww.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 11. www.andrewyoung.ca wwwandrewyounggraphicdesigner.blogspot.com 12. The ME R C U R Y M A I L exhibit was created forpolaroid photo, so I chose this item to serve as the the Canadian Museum of Civilization. This exhibit exhibit identity. I enlarged and mounted this piece showcased performance artist Geoff Wonnacottson .5 foamcore accompanied by an enlarged cross-Canada walk.postmark (featuring the date of Geoffs departure from his journeys starting point) cut from metallic The process began with a meeting between Geoff, silver vinyl and mounted on .25 clear plexi using the Project Manager and myself to discuss the 3 riser dowels. Each of these items were mounted exhibit concept, confirm scheduling, examine/ to the display case on different levels to create measure the existing display case and a review of dimension. Adding to the dimensional approach some the artifacts that Geoff had archived from his were the main title letters MERCURY MAIL cut great Canadian journey. from 1 MDF, painted black, faced with mirrored vinyl and secondary black vinyl lettering applied I then arranged a second meeting with Geoff after directly to the background to serve as a drop he had the opportunity to do a more thoroughshadow. examination of all his material and organize the event sequence. During this second meeting theOn the background of the main title panel, artifact display order was established, Geoff I created routes and other details commonly found provided me with a written description of each item on maps. This background panel was covered in and I photographed all artifacts for mock ups of thesame metallic silver vinyl as used on the postmark panel layouts.with a darker gray vinyl used for the routes and rivers. With the photographs of the artifacts, their dimensions, the label information and the exhibit I continued the routes and rivers concept to the concept, I proceeded to layout the artifact photosglass panels below waist level, except I used the in each of the 10 panels and consider options tometallic silver vinyl to indicate these and added create visual pizazz keeping in mind the existing a Mercury Mail postmark cut from mirrored vinyl display case and budget restrictions. again to achieve overall continuity.By employing a few 3D elements, mirrored vinyl to Because of the variety of items to be displayed mimic the physical nature of mercury and metallic (i.e. newspaper clippings, photographs, telegrams, silver on the backgrounds and mats for the s

Recommended

View more >