andrew wilshire, tomorrow limited, convergence
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Convergence
Andrew Wilshire, M.B.A, M.Inst.Dir.Tomorrow Ltd
www.tomorrow.co.nz
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a trend where technologies that previously had
distinct functionalities evolve into technologies that overlap
- Wikipedia
Convergence, defined.
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Which technologies?
Social Media
Smart Phones
3G / 4G Mobile Internet
Video
GPS
Barcode Readers
... What next?
Cloud Computing
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Who is leading?
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Our Hyperlocal World
2.1 Billion Internet Users
510 Million KM2
18 Million KM of Paved Roads
5 Billion Mobile Phones
6.91 Billion Inhabitants
Adapted From
http:/ / mashable.com/ 2011/ 04/ 05/ real-wo rld-index-hyperlocal
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Where is the change occurring?
Travel & Tourism
Retail
Classified Advertising
Recruitment
Real Estate
Education
And many, many more...
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How is industry responding?
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FMCG / Grocery
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Real Estate
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Customer information
Intermediate / aggregate supply
Look outside for expertise
What should we recommend?
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The Paradox for Enterprises
Established customer relationships
Huge financial resources
Fail to execute business model change
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The Advice They Need
Focus on customer intimacy
Focus on mediating the experience
Focus on continuous innovation
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To Recap
Fast eats slow.
Mediate the consumer experience.
Go outside for ideas.
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Contact:
w. www.tomorrow.co.nz
p. +64 21 416 241
t. twitter.com/tomorrowtweets #kanz11
http://www.tomorrow.co.nz/http://www.tomorrow.co.nz/