andrew waddell - consumption around the globe today and predictions for the future - australia
DESCRIPTION
2014 Australian Macadamia Society 40th Anniversary Industry ConferenceTRANSCRIPT
![Page 1: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/1.jpg)
Consumption around the globe today and predictions for the future - AUST
Prepared by: Andrew Waddell
Domestic Sales Manager, Stahmann Farms
16 October 2014
![Page 2: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/2.jpg)
Current situation – TREE NUTS
![Page 3: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/3.jpg)
Australian nut consumption 2003-2014 (trade)
2014 AMS 40th Anniversary Industry Conference proudly presented by
200
250
300
350
400
450
500
550
600
30,000
35,000
40,000
45,000
50,000
55,000
60,000
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
$A
mill
ion
Ton
nes
Tonnes $A million Linear ($A million) Trend ($A million)
Sourc
e: A
NIC
![Page 4: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/4.jpg)
Australian nut consumption 2003-2014 (trade)
2014 AMS 40th Anniversary Industry Conference proudly presented by
200
250
300
350
400
450
500
550
600
30,000
35,000
40,000
45,000
50,000
55,000
60,000
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
$A
mill
ion
Ton
nes
Tonnes $A million Linear ($A million) Trend ($A million)
Australian nut category landscape
Still waiting for a couple of modifications on this one Sourc
e: N
iels
en H
om
escan
![Page 5: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/5.jpg)
Health is a key category driver
2014 AMS 40th Anniversary Industry Conference proudly presented by
Sourc
e: G
alK
alconsum
er
insig
hts
researc
h 2
014
![Page 6: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/6.jpg)
Enmasse healthy attitude shift in last decade
2014 AMS 40th Anniversary Industry Conference proudly presented by
2005 2014
Nuts should notbe included in a
healthy diet
Doctors 16% 1%
Consumers 28% 9%
Nuts can help prevent heart
disease
Doctors 27% 56%
Consumers 24% 76% Sourc
e: N
uts
for
Life H
P a
nd c
onsum
er
researc
h 2
014
![Page 7: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/7.jpg)
Current situation – MACADAMIAS
![Page 8: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/8.jpg)
Kernel sales stable – based on supply
2014 AMS 40th Anniversary Industry Conference proudly presented by
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Vo
lum
e (M
T)
Sourc
e: A
MH
A
![Page 9: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/9.jpg)
Ingredient usage increasing
2014 AMS 40th Anniversary Industry Conference proudly presented by
Sourc
e: A
MH
A
![Page 10: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/10.jpg)
Retail environment
2014 AMS 40th Anniversary Industry Conference proudly presented by
• Dominated by two retailers who are driving their own brand agenda (Private Label)
• Recent entrants into the space (ALDI/ Costco) have an own-brand agenda also – it’s the global trend
• +70% of snacking macadamia are sold through private label
• Retailer evolution is technology driven
– Shopper insights driven by loyalty cards
– Shift in check-out formats
– On-line shopping roll out
![Page 11: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/11.jpg)
2014 AMS 40th Anniversary Industry Conference proudly presented by
![Page 12: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/12.jpg)
Opportunities
![Page 13: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/13.jpg)
Consumer perception
2014 AMS 40th Anniversary Industry Conference proudly presented by
Sourc
e: G
alK
alconsum
er
insig
hts
researc
h 2
014
![Page 14: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/14.jpg)
& pushes them out of the baking box
Savoury cooking with macadamias is exciting
2014 AMS 40th Anniversary Industry Conference proudly presented by
“The idea of cooking with macadamia is a
great one, but the applications of macadamias in
cooking need to be explained better.
“It opens up all new possibilities with
macadamia nuts.”
Sourc
e: G
alK
alconsum
er
insig
hts
researc
h 2
014
![Page 15: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/15.jpg)
Desire
SatisfyConsum-
ption
Strong consumer desire for new products using macadamias
2014 AMS 40th Anniversary Industry Conference proudly presented by
![Page 16: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/16.jpg)
The Australian NutNEW NEWS FOR SOME BUT WARM AND
PRIDEFUL REPONSE FROM ALL
2014 AMS 40th Anniversary Industry Conference proudly presented by
“I love buying & supporting Australian produce”
“Definitely fits with macadamias, it’s one of the best selling points”
“Australian made is the best way to be sure it is safe. Outside of
Australia there is a lot of risk of short cuts, Australia is very
regulated.”
Sourc
e: G
alK
alconsum
er
insig
hts
researc
h 2
014
![Page 17: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/17.jpg)
Capitalising on the opportunities
![Page 18: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/18.jpg)
Encourage innovation & NPD
2014 AMS 40th Anniversary Industry Conference proudly presented by
![Page 19: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/19.jpg)
Teach consumers new ways to use macadamias
2014 AMS 40th Anniversary Industry Conference proudly presented by
![Page 20: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/20.jpg)
Tell the macadamia story
Again & again & again…
![Page 21: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/21.jpg)
2020 projections
![Page 22: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/22.jpg)
Ingredient usage increasing
2014 AMS 40th Anniversary Industry Conference proudly presented by
Snack 50%
Ingred40%
FS 10%
2020
![Page 23: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/23.jpg)
Production expectations – growing supply
2014 AMS 40th Anniversary Industry Conference proudly presented by
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
Vo
lum
e (M
T)
![Page 24: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/24.jpg)
Critical success factor – stable supply
2014 AMS 40th Anniversary Industry Conference proudly presented by
![Page 25: Andrew Waddell - Consumption around the globe today and predictions for the future - Australia](https://reader034.vdocuments.mx/reader034/viewer/2022042816/5597bb101a28abf45a8b460b/html5/thumbnails/25.jpg)