Why me1 A N D R E W P E R E N Y I

The Ramp Story

W H E N I WA S YO U N G ( E R ) I WA N T E D TO B E A V E T

L I K E M Y FAT H E R . B E F O R E I S TA RT E D TO WO R K I N

T H E A DV E RT I S I N G I N D U S T RY I H A D I N T E R N S H I P S

AT T H E V E T U N I V E R S I T Y I N S U M M E R .

T H E R E W E R E T WO B U I L D I N G S A N D O N E O F M Y

TA S K S WA S TO TA K E T H E A N I M A L S F RO M O N E

B U I L D I N G TO T H E OT H E R W I T H A T RO L E Y. O N E O F

T H E B U I L D I N G S H A D T H R E E S T E P S I N F RO N T O F I T S

D O O R S O E V E RY T I M E S O M E O N E WA N T E D TO TA K E

A T RO L E Y I N TO T H E B U I L D I N G T H E Y H A D TO A S K

S O M E O N E TO H E L P.

O N E DAY T H E R E W E R E S O M E C O N S T RU C T I O N G U YS

WO R K I N G I N T H E PA R K O F T H E U N I V E R S I T Y W I T H

C O N C R E T E . I W E N T TO T H E M A N D A S K E D I F I T

WO U L D B E P O S S I B L E TO C R E AT E A R A M P I N S T E A D

O F T H E S T E P S . S A M E DAY A F T E R N O O N T H E R A M P

WA S R E A DY.

F O R 3 0 0 Y E A R S , E V E RYO N E A S K E D S O M E O N E AT T H E

D O O R TO H E L P B R I N G T H E T RO L E Y I N . S I N C E M Y

I N T E R N S H I P, T H E R E I S N O N E E D F O R M O R E M A N

F O R T H I S TA S K T H A N O N E .

I B E L I E V E

Ideas worth nothing,without execution.

OnlineDesigner

AFTER REAL IZ ING BE ING A

V E T I S N OT F O R E M E , I

S TA RT E D TO WO R K A S A

WEBDES IGNER. I GOT A JOB

AT A S M A L L A D AG E N C Y

AND AFTER TWO YEARS I

REAL IZED I COULD DO IT

BETTER .

BusinessOwner

IN 2001 , AT THE AGE OF 21 ,

WITH TWO OF MY FR IENDS

W E E S T A B L I S H E D A

COMPANY AND NAMED IT

‘ INSOMNIA ADVERT I S ING ’ .

W E H I R E D A S M A L L

STORAGE ROOM AND PUT

TOGETHER THREE PLASTIC

CHEARS AND WE DECIDED

THAT WE WERE GOING TO

CONQUER THE WORLD.

CreativeDirector

W E S T A R T E D T O G E T

B I G G E R A N D B I G G E R

C L I E N T S . W E L E A R N T

E V E RY T H I N G A B O U T T H E

INDUSTRY. AFTER 7 YEARS

OUR DREAM BEC AME ONE

OF THE B IGGEST AGENCY

IN HUNGARY. MORE THAN

5 0 E M P L OY E E S S E RV I N G

THE B IGGEST CL IENTS L IKE

THE NATIONAL B ANK OF

H U N G A R Y O R T H E

MINISTRY OF TOURISM.

1999 2001 2008

The Winner is

O N E O F T H E B E S T M O M E N T S I N M Y

L I F E , W H E N I C O U L D S TA N D O N T H E

R E D C A R P E T AT T H E E F F I E G A L A .

I WO N T H E P L AT I N U M E F F I E AWA R D I N

2 0 0 7 F O R T H E M O S T E F F E C T I V E

A DV E RT I S I N G I D E A O F T H E Y E A R . T H E

C A M P A I G N W A S M A D E F O R T H E

M I N I S T RY O F TO U R I S M .

LifePivot

T E N Y E A R S I N T H E A D

INDUSTRY BEHIND ME AND I

FELT IT WAS TOO MUCH. I

DECIDED TO STOP AND DO

S O M E T H I N G D I F F E R E N T.

SOMETHING WITHOUT THE

BORDERS OF A COUNTRY. I

D E C I D E D T O S E L L M Y

SHARES , SO I WAS 28 AND I

HAD MY F IRST EXIT.

WorldTraveler

I CLOSED TEN YEARS OF

MY L I FE BY S IGNING A

C O N T R A C T A N D I

D I D N ’ T K N OW W H AT ’ S

NEXT. I JUST KNEW I HAD

TO GO. I MOVED TO A

THAI I SLAND TO THINK

ABOUT L IFE AND WHAT

DO NEXT, WHAT I WANT

T O D O . I L E A R N E D

ABOUT BUDDHIZM AND I

D I S C O V E R E D T H E

EASTERN PHILOSOPHY.

TheiLandGuy

AND THE DAY C AME, WHEN I

REAL IZED THAT SOMETHING

W A S M I S S I N G . I T W A S

S O M E T H I N G B E T W E E N

T O U R I S T S A N D L O C A L

B U S I N E S S O W N E R S W H O

O F F E R S E RV I C E S . A T O O L

T H AT H E L P S P E O P L E F I N D

PLACES NEARBY, TO KNOW

WHAT’S HAPPENING ON THE

I S L A N D A N D W H E R E C A N

T H E Y F I N D G R E AT D E A L S

AND B ARGAINS . THIS I S HOW

I INVENTED ILANDGUIDE .

2009 2010 2011

I C R E AT E D A N M V P, T E S T E D T H E M A R K E T A N D F I G U R E D O U T T H E

F I R S T B U S I N E S S M O D E L . I T R AV E L E D B AC K TO H U N G A RY A N D F O U N D

A S E E D I N V E S TO R .

I F O U N D T H E B E S T T E A M A RO U N D M E A N D W E S TA RT E D TO

D I S T R I B U T E O U R S O L U T I O N WO R L DW I D E .

T R AC T I O N :

8 F R A N C H I S E E S

2 0 . 0 0 0 + U S E R S

1 0 0 . 0 0 0 + A P P O P E N S

7 0 + A DV E RT I S E R S

iLandGuide

I LOVE THAT THANKS TO MY

S T A R T U P , I C A N L I V E M Y

D R E A M L I F E A N D M E E T

A M A Z I N G P E O P L E A L L OV E R

THE WORLD. THEN WE BUILD

SOMETHING GREAT TOGETHER.

Inspiration

Where themagic happens

Yourcomfortzone

I B E L I E V E YO U N E E D TO S AY Y E S TO A S

M A N Y T H I N G S A S YO U C A N . B E C AU S E L I F E

I S A B O U T T H E J O U R N E Y.

T H I S I S H OW I L I V E D I N A S M A L L I S L A N D

F O R T WO Y E A R S , I K N OW W H AT TO D O

W H E N YO U S E E A C O B R A , H OW TO F LY A N

A E RO P L A N E , W H AT A B U G TA S T E S L I K E ,

H OW I H A D S E X O N A N A I R C R A F T, H OW

TO R I D E A S U R F.

I Say Yes!

I CREATED MY B ALANCE

B E T W E E N E A S T A N D

W E S T . B E T W E E N

M A T E R I A L I S M A N D

SP IR ITUALISM. BETWEEN

C O N C I O U S P L A N N I N G

AND DIV INATION.

Balance

SkillsI K N OW A L I T T E O F M A N Y T H I N G S . T H I S H E L P S M E S E E

T H E B I G P I C T U R E . I B E L I E V E O N E N E E D S TO

U N D E R S TA N D E V E RY T H I N G O N A C E RTA I N L E V E L TO

N E V E R G E T D U M P E D. AT T H E E N D O F T H E DAY I K N OW

W H O TO C A L L .

B U S I N E S S P L A N I N G

D E S I G N

B R A N D I N G

M A R K E T I N G

H T M L I P H P

L E A N

C U S TO M E R D E V,

L AW

TA X AT I O N

F I N A N C E

AC C O U N T I N G

S A L E S

Inspiration PEOPLE AND BOOKS THAT MOVED ME

TO D E C I D E TO WO R K TO G E T H E R , F I R S T W E N E E D

TO C O O K TO G E T H E R !

E V E RYO N E H A S A H O B B Y. M I N E I S C O O K I N G . I F E E L

T H E K I T C H E N I S T H E P L AC E W H E R E I C A N L E T M Y

C R E AT I V I T Y F LY.

Hobbies

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