ANDREW GOODWIN

AND MUSIC VIDEOS

“ M U S I C V I D E O I S N O T P R I M A R I L Y A

C O M M O D I T Y F O R M , B U T A P R O M O T I O N A L

O N E

From Goodwin’s study of music video in the

1990’s he found that they are a promotion for the

artist and creating an interest for a particular song.

Promoting other products ,films or locations.

OPPOSING THEORIES

The main opposing theory is that music video’s

are an art form for entertainment for the audience.

GOODWIN EXAMPLES

Miley Cyrus – We can’t stop. This promotes Beats Pill and EOS.

GOODWIN EXAMPLES

Katy Perry –Roar. Promoting a Nokia phone

GOODWIN EXAMPLES

Demi Lovato- Let it go – promotes the film Frozen.

GOODWIN EXAMPLES

JLO and Pitbull –we are one. Promotes the 2014 world cup

OPPOSING THEORY EXAMPLES

Imagine Dragons- Radioactive – art form as its unusual and creative.

OPPOSING EXAMPLES

Lady GaGa- Applause – art because she expresses herself through

her music.

OPPOSING EXAMPLES

Route 94- my love. An art form for its use of special effects.

OPPOSING EXAMPLES

Kieza – Giant in my heart. Is an art form because it shows an A-typical

Stereotype of gender.