andrew carnegie birthplace museum
DESCRIPTION
TRANSCRIPT
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Andrew Carnegie Birthplace Museum
Lisa MckerronHNC Computer Arts and Digital DesignGraded Unit Gillian McArthur
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The Brief
As designer I am required to create interest and to increase the visitor numbers to the Andrew Carnegie Birth Place museum. The museum is an interesting place to visit however, many people associated museums as old fashioned and a boring place to be. They need to see that it is fresh, exciting and that there is lots to see and do. This will be done by having the target audience as the parents of the children and by:
Devising a marketing plan for a gallery or museum A3 folder down to A5 finished size full colour leaflet Invitation to specific events Promotional material – pen, pencils, mugs Prepare a “PECHA KUCHA” style presentation
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Aims and Objectives Aims of Practical Assignments: Promote the museum as a fun and interesting place to be To advertise their services to their target audience Information Sources to be used: Internet (primary source)
Research other styles of PECHA KUCHA style presentations Research important events Research businesses that will produce the promotional material designs
The Andrew Carnegie Birth Place Museum Knowledge/Skills wishing to be gained: Interesting facts and important events that will feature within the Andrew
Carnegie Birth Place Museum Extended experience in the above Adobe/Microsoft programs Managing a project Meeting deadlines
Materials/Resources to be used: High Spec computer with speakers, a scanner and a printer Adobe Photoshop Adobe Illustrator Microsoft Powerpoint
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Research on Client
Screen Shot of their Home Page on their website
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Research on Client
Screen Shot of their History Page on their website
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Research on Client
Screen Shot of their The Museum Page on their website
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Research on Client
Andrew Carnegie Birthplace Museum’s original leaflet
A book which includes information on the funding which the museum lends
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Colour Schemes
Possible colour schemes which may be used for the final products
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Typography
Chosen Font
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Research On Other Leaflets
Leaflets used by other Museums and Galleries
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Possible Leaflet Designs
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Possible Leaflet Designs
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Final Leaflet Design In Progress
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Research On Invitations
Invitations used by other museums
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Possible Invitations Designs
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Possible Invitations Designs
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Final Invitation Design In Progress
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Promotional Material Designs
Each Promotional Material will include a quote made by Andrew Carnegie
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EvaluationStrengths
Speaking with my client Managing a project Learning more information about the
Museum Meeting the aims and the objectives of
the brief
Weaknesses Managing to stick to deadlines