andrés jónsson góð samskipti skymo
TRANSCRIPT
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SAMFÉLAGSMIÐLAR:
MESTA BYLTING SEM ORÐIÐ HEFUR
Í MARKAÐSMÁLUM OG MENNINGU
FYRIRTÆKJA FYRR OG SÍÐAR
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Hugmyndafræði Ekki grein innan markaðsfræðinnar
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Nýtið ykkur tólin – en umfram allt fattið’i trendið
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Samfélagsmiðlar
Margir í samtölum við marga
Allir eru fjölmiðlar
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FRAMKOMA Á NETINU
Vera mannlegur
Gegnsæi og trúverðugleiki
Læra af mistökum
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VÖRUMERKI 2.0
Sleppa tökunum
Aflæra allt
Tónn ekki reglur
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Það geta allir lært að nota samfélagsmiðla
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Þarftu kannski ekki hjálp sérfræðinga??
Samfélagsmiðlun er í eðli sínu:
• Einföld• Að mestu ókeypis• Og sjálflærð
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Kanntu þetta í raun og veru allt nú þegar?
Snýst um að
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Mælanleg markmið
• Komast ofar í leitarniðurstöðum Google fyrir þau leitarorð sem við viljum.
• Tölfræðio Heimsókniro Skráningaro Athugasemdiro Viðbrögð (RT, like, embeds)o Linkar / tilvísanir o RSS áskriftir
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Social Media spaðar
Alltaf með myndavélina á lofti
Miðla jafnóðum
Alltaf að punkta hjá sér í símann hugmyndir að bloggum o.fl.
Hugsa alltaf – þetta er eitthvað fyrir “vini” fyrirtækisins
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Tengingar
Bloggið
Aðrir miðlar
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Rásirnar
• Blogg o WordPress uppsetningo Kveikt á athugasemdum
Skráning Facebook connect Spam og Bannorðafilterar Ritstjórnarstefnu fylgt eftir
o Notendaprófílar / Community
• Twittero Vísa í bloggfærslurnar o Reglulegar uppfærslur sem
vísa í áhugaverða umfjöllun o Fylgst með umræðu á Twitter
og svarað með uppbyggjandi hætti
• YouTubeo Eigin rás o Starfsmenn með Flip myndavélar eða
álíka o Stuttar klippur < 3 mínútur og < 1 míno Persónuleg viðtöl við aðra starfsmenn
• Flickro Nota Flickr fyrir myndir af starfinu,
Myndir fyrir fjölmilða etc
• Facebooko Nota síðu til að taka á móti feedi frá
hinum og byggja upp awareness á ÍSLo Nota Facebook síðu til að kynna hluti
sem eru í gangi, safna netföngum á póstlista, gefa aðgengi að hjálp og uppl
o Aðrar rásir til að linka og feeda á• Alltop, Linked-in, Popurls, o.s.frv.
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NETUMRÆÐA
Er hægt að stjórna henni?
Er hún hættuleg?
Dæmi N1
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Staðarskáli hefur veitt fjölmörgum héðan úr sveitinni atvinnutækifæri í gegnum árin og hefur verið ómetanlegur sem slíkur, enda ekki alltaf úr fjölbreyttum störfum að velja hér fyrir ungt fólk
Góðar kveðjur úr Húnaþingi og frá öllum hér í Staðarskála.
Verið ávallt velkomin.Kristinn R. Guðmundsson
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•Stjörnur sem skotist hafa upp á stjörnuhimininn í gegnum samfélagsmiðla
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34
ENDURSKILGREINING
Á TRÚVERÐUGLEIKA
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•Fræðimenn •Kennarar•Fjölmiðlamenn•Stjórnmálamenn•Civil cervants
Að tapa trúverðugleika
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•Bloggarar•Fyrirtæki•Hagsmunahópar•Kommentarar•Skaparar myndefnis á vefnum
Aukinn trúverðugleiki
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*Nielsen rannsókn
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Við skönnum
síðurnar
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6x
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Í hverjum á ég huglæg hlutabréf?
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@gommit
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@valgeir
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@kjotborg
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@37signals
@dhh
@jasonfried
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High Rise CRM
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@o
lafurarn
alds
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Afhverju geta fyrirtæki ekki tjáð sig eins og fólk?
“If you talked to people the way advertising talks to people, they’d punch you in the face.”
Hugh Macleod
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TJÁNING FYRIRTÆKJA
Fyrirtæki ættu að reyna að tala minna eins og fyrirtæki og meira eins og fólk.
Flestir kunna betur við það þegar talað er við það eins og fólk.
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PERSONAL BRANDING
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Hvort hefur meiri áhrif?
10 samtöl – 50 snertingar100 samtöl – 5000 snertingar
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HVAÐ ER TWITTER?
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FÓLK HEFUR ÁHUGA Á FÓLKI
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Rich
ard Sco
ble
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Blogg
Vannýtt auðlind
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Hvað er áhugavert við þitt fyrirtæki?
Þinn iðnað?
Þitt starf?
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Gefið allt besta stöffið ykkar
• Afhverju?
• Vegna þess að þið fáið það margfalt tilbaka
• Í staðinn fyrir þessa einu hugmynd sem eru (raunhæft séð ) ekki nema 1% líkur á að þú framkvæmir.
• Gæti gefið 100 manns þá upplifun að þú sért hugmyndaríkur = margfalt verðmætara
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Aftur og afturEf maður er
hreinskilinn þá kemst maður upp
með næstum hvað sem er á
Samfélagsmiðlum
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Star• Hvenær er fólk mest á netinu?
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HVERT ERUM VIÐ AÐ FARA?
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Pull marketing – Opnið hunangskrukkuna
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NÝ KYNSLÓÐ – TÆKNILEG NÁND
@einarorn@margretros
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HVAÐ ER TWITTER?
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andresjons
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Ekki taka þig of hátíðlega
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Forstjóri Ryanair
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• Ísland sem jarðfræðilegt fyrirbæri
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FB/Youtube: “Fanta Lemon”
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Hvað gera almannatenglar?
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• Gúrúar
Steve Rubel
Chris Brogan
Seth Godin
Guy Kawasaki
Merlin Mann
Richard Scoble
Mitch Joel
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Vefvarp (podcast)
• Net@night
• Marketing over Coffe
• Inside PR
• For Immidiate Release
• Viðtöl
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Takk fyrir mig...
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10. Ítarefni
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Gefið allt besta stöffið ykkar• Vegna þess að til þess að það gerist sem þú óttast
mest: Að einhver “steli” hugmyndinni þá þarf viðkomandi
A) að vera laus til að að framkvæma hana (ekki í starfi eða með önnur plön)
B) að geta framkvæmt hana betur en þú.
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TO SHARE OR NOT TO SHARE…So should I stop sharing? Stop sending out PDF files of my presentations? I don’t think so. The value of sharing content is bigger than the problem of someone using your ideas without giving you credit. Such use is of course irritating. And not very polite. For the people in the audience that know where your content comes from you simply look like a jerk if you don’t give credit.
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I remember an old interview with the photoshop guru Kai Krause. He was sharing all his knowledge in a series called Kai’s Power Tips. And he was asked why he shared all his knowledge. “You’re giving away your best asset”. He answered that he wasn’t. He was giving away yesterday’s knowledge. He was already working on something new. (And what’s he doing now? Living and working in a 1000 year old castle. With a priceless view and lots of space.)
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Kai Krause’s statement is bold, arrogant and full of confidence. And I love it. So for me another important reason to share is the fact that I push myself forward. And that’s why you shouldn’t be afraid of people borrowing your thoughts. They’re borrowing old thoughts. Go ahead, use it. I’m on my way further down the road anyway.
[www. eirikso.com]
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VÖ
RU
MER
KIS-H
UG
SUN