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Andres Frankel 4th May 2011 Bucharest Recycled & Certified Papers BRAND AWARENESS for your COMPANY

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Page 1: Andres frankel, antalis greenbiz5

Andres Frankel

4th May 2011

Bucharest

Recycled & Certified Papers

BRAND AWARENESS

for your COMPANY

Page 2: Andres frankel, antalis greenbiz5

Agenda

About Antalis

If products could talk

Europe market

The de-inking process

Recycled paper

Eco tool

17/05/2011 2Brand awareness

Page 3: Andres frankel, antalis greenbiz5

Antalis

leading European distributor of

papers and packaging products

#4 worldwide

sales of 2,9 billion Euros in 2010

6,700 employees serve more

than 230,000 print and business

customers worldwide

54 countries

17/05/2011 3Brand awareness-

Page 4: Andres frankel, antalis greenbiz5

17/05/2011 4

Antalis operates in four business areas

Print: providing coated, uncoated, specialty & creative papers, envelopes

and graphic supplies for printers and graphic designers, publishers,

communications agencies

Office: distributing copier paper, envelopes and office consumables to

resellers, companies and to corporation and public sector administrations

Packaging: offering packaging consumables, machines, systems,

solutions and additional services for the protection of goods to all

industries, printers and offices

Visual Communication: supplying specialists with paper, board, plastics

used to create quality signage and display

Page 5: Andres frankel, antalis greenbiz5

17/05/2011 5

If Products Could Talk

Would their owners be embarrassed? Or proud?

Page 6: Andres frankel, antalis greenbiz5

17/05/2011 6Presentation title -

Your environmental choice

Certified papers

PEFC (Programme for Endorsement

of Forest Certification schemes)

FSC (Forest Stewardship Council)

Recycled papers

Page 7: Andres frankel, antalis greenbiz5

Antalis choose Arjowiggins

Partners: with demonstrated environmental and social achievements and goals

17/05/2011 7

Page 8: Andres frankel, antalis greenbiz5

Europe market?

17/05/2011 8

Graphicpaper

38,5 MT

Newsp

aper

11,3

MT

Paper and

Board

99,5 MT

Recycling Paper

Market

in Europe

46,5

(46,7%)

53

Recycling

Paper and

Board

Paper and

board

without

Recycling

part

+3,6%

+3,4%

x% 2001-2006 CAGR

Packaging paper

39,3 MT

others

10,4

MT

28,7

(73%)

9,0

(80%)

3,3 (8,6%)

5,5

(53%)

10,62,3

35,2

4,9

Growth

chance

Page 9: Andres frankel, antalis greenbiz5

17/05/2011 9

Recycle

Reuse

Reduce (utilization of all natural ressources)

Our planet’s ressources are not without limits

Page 10: Andres frankel, antalis greenbiz5

17/05/2011 10Presentation title -

The raw material – waste paper

Page 11: Andres frankel, antalis greenbiz5

The De – inking Process

17/05/2011 11

Recycling of waste paper

Pulping and

mechnical purification Flotation

Washing

De-wateringRecycled fibers BleachingPaper Mill

Page 12: Andres frankel, antalis greenbiz5

Creating new raw materials100% of residuals are recycled

17/05/2011 12Presentation title -

60%De-inked pulp

37%Building materials

2%Energy

1%Fertilizer

Page 13: Andres frankel, antalis greenbiz5

Recycled paper, the greenest option

overall

Extend life span with an upgraded highly qualitative product made from

waste: no compromise to nature nor quality

Eco-friendly production: it uses up waste paper and its production

requires less energy, water, fewer chemicals and emits less CO2

Paper stores carbon. The longer the carbon in the cellulose fibre is kept

from returning into the atmosphere it can not contribute to climate

change (source: CEPI)

100% concept: residuals are used for fertilization, raw material for

building materials and energy production. The water is returned cleaner

than before it was used.

17/05/2011 13

Page 14: Andres frankel, antalis greenbiz5

Recycled

17/05/2011 14

Recycling avoids accumulation of waste collection sites and

incineration, which generate C0² emission

Recycling completely optimises the lifespan of the paper, since

fibres can be recycled 4 to 5 times

Recycled paper requires 3 times less energy and 3 times less

water to produce than a paper made with virgin pulp.

Page 15: Andres frankel, antalis greenbiz5

Why is Recycled papers more expensive

than virgin fibre papers?

75% of EU population is ready to buy environmentally friendly products

even if they cost a little bit more.(European attitudes to the environment 03/2008)

Q&A’s

Why are Cocoon and MS green papers

so much whiter than other recycled

papers?

Page 16: Andres frankel, antalis greenbiz5

Why are Cocoon and MS green papers so much whiter

than other recycled papers?

One of the main reasons is our stringent selection of waste paper.

The Greenfield de-inking mill focuses on recycling top quality waste paper

(office, archival and copy papers with a low ink rate) ensuring the highest quality

level of recycled pulp.

The recycled pulp passes through 3 separate cleaning loops designed to be

extremely efficient at extracting ink and are chlorine free.

Although the de-inking process uses water and chemicals, it is still less harmful

to the environment than the manufacturing process of making paper from virgin

fibre.

Page 17: Andres frankel, antalis greenbiz5

Waste papers are

more expensive than wood

The process of collecting and sorting waste paper is more complex and costly

We are using premium quality waste paper like office paper

The manufacturing of high quality and innovative RCC papers required fundamental optimisation of our industrial tools, resulting in less productivity

Optimising the re-use of our by-products (e.g. for cement rather than sent for incineration) has an additional cost

Recycled paper incorporates all its costs into the product, including providing an alternative to disposal

Virgin papers costs are masked by generous government timber subsidies and do not incorporate responsibility for the product’s disposal costs

Page 18: Andres frankel, antalis greenbiz5

Our offer Your choice

17/05/2011 18Presentation title -

• The biggest offer in grammatures, 100 - 350 g/qm in reels and sheets.

• The first choice for an environmental friendly white coated paper if you

don´t want to make a compromise.

• The whitest of all green papers CIE 124.

• Small impact on the environment with excellent print results.

40% FSC fibers. FSC is favourised by WWF & Greenpeace.

60% Recycling. Needs less Energy and nataral ressources.

• Best drying time – the reference.

MS Green Arguments

Page 19: Andres frankel, antalis greenbiz5

17/05/2011 19

The first recycled paper certified

As a result of our certification, HP decided to print

their Environmental report on Satimat green

Maine gloss and Satimat green, have

been successful in digital printing tests

on HP Indigo press and got the top “3

stars” rating.

Page 20: Andres frankel, antalis greenbiz5

17/05/2011 20

COCOON Offset / Preprint

New, Recyclingpaper

with high whiteness

made from 100%

wastepaper,

FSC certified

Page 21: Andres frankel, antalis greenbiz5

The range

17/05/2011 21

- Cocoon Offset : a top quality uncoated offset paper

available in the widest range of 10 substances : 80 g/m² to 350 g/m²

suitable for offset printing and converting

- Cocoon Preprint : a top quality uncoated preprint laser paper

available in 6 substances : 80 g/m² to 160g/m²

suitable for digital and laser printing

They are manufactured using a unique technologically advanced process, which

provides the appearance and performance of virgin fibres.

Cocoon range delivers ultimate credentials with the highest whiteness

and outperform any other products on the recycled papers market

further enhancing Arjowiggins position as market leader

Page 22: Andres frankel, antalis greenbiz5

17/05/2011 22

Switching to recycled paper reduce greenhouse gas emissions

Results identified a clear carbon saving for recycled papers vs FSC virgin fibres papers

1 tonne of recycled paper can save 375 kg of CO².

375kg of CO² corresponds to more than 2000km driving a Renault Clio

0

200

400

600

800

1000

1

kg

CO

² fo

r 1

to

n o

f p

ap

er

100% recycled fibres :

Cyclus

60% recycled fibres:

Satimat green

100% FSC virgin fibres :

Satimat FSC

Page 23: Andres frankel, antalis greenbiz5

Tool available soon on antalis website

17/05/2011 23

Page 24: Andres frankel, antalis greenbiz5

17/05/2011 24

What percentage of all the trees felled in the world are cut down in order to produce paper?

19%