andreea chifu, paradox interactive
TRANSCRIPT
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SINGLE or WITH a
PUBLISHER?
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The world’s leading independent publisher of hardcore PC games
* GRAND STRATEGY
* MANAGEMENT/SIMULATION
* RPG
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Release Q3 20162015PC, Mac, LinuxOwners: 2,5 M 85 94% Steam User Score
2016PC, Mac, LinuxOwners: 500k79 86% Steam User Score
2015PC, Mac, LinuxOwners: 770k89 92% Steam User Score
2016PC, Mac, LinuxOwners: 150k83 84% Steam User Score
2013PC, Mac, LinuxOwners: 1 M 87 89% Steam User Score
2012PC, Mac, LinuxOwners: 1.3 M 82 89% Steam User Score
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LOOKING FOR PUBLISHERS
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DO I REALLY NEED A PARTNER?PUBLISHER
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WHAT A PUBLISHER COULD DO?
• Financial support
• Market Research
• Marketing (Branding &
performance marketing)
• PR
• Expose the game to their fans
• Cross marketing
• Submission &Distribution
• Wide Distribution
• Physical distribution
• Good connection with
stores- featuring
• QA
• Customer support
• Support with programming
and art resources
• Sound design
• Legal work: Take care of the
trademarks, IP registration,
local approval, piracy
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WHAT A PUBLISHER WON’T DO
Make a bad game sell!
Make you passionate about your project!
Make the development estimations for you!
Guarantee you will succeed together!
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ANOTHER THING…
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PUBLISHERS HAVE ALL THE ANSWERSGut feeling is a kind of matching
game based on experience.
It becomes more strong with a
lot of collections of life
experiences.
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WHAT IS COUNTED AS SUCCESS?
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I AM DIFFERENT. WHAT DOES SUCCESS MEAN TO ME?
# Have it live on Steam
# 1000 MAU
# ROI >200%
# Worldwide exposure
# Be in the 10 media publications
# Release the 2nd Minecraft
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I ENJOY BEING SINGLE
• WE HAVE WHAT WE NEED!
• DOING AUXILIARY ACTIVITIES WON’T STAY IN THE WAY OF THE GAME
DEVELOPMENT!
• WE WANT TO LEARN HOW TO DO IT OURSELF!
• WE DON’T WANT TO SHARE ANY CENT!
• WHAT THE PUBLISHER BRINGS TO THE TABLE IS NOT VALUABLE
ENOUGH!
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LET’S SHARE RESPONSABILITIES!
…I JUST WANT TO MAKE GAMES!
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MY NEEDS LIST
• Only Money!!!
• Resources
• Audience
• Knowledge
• Awareness
• Help on penetrating a certain market
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COMPROMISES
Revenue Share Costs
IP KNOW HOW
Opportunities
Fan Base
Biggest Risks
Non- negotiable vs Compromises I can live with!
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WHAT CAN I BRING IN THIS RELATIONSHIP?
• Team Size
• Track record
• In-house knowledge
• Areas of Expertise
• Fan Base
• IP
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WHO IS THE RIGHT MATCH?
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LIFE VALUES
GAME
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DO WE PLAY THE SAME GAMES?
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PRENUPTIAL MARKETING PLAN
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HOW MANY FOLLOWERS DO YOU HAVE?
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HOW CONTROLLING ARE YOU?
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HOW DO WE COMPLEMENT EACHOTHER?
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PARADOX’S PUBLISHING SERVICES
QA Brand Manager
Analytics
Customer Support
Producer
UR
Legal
Finance
UA
Community Management
Sales
Marketing
Sound &
Music
PR
Biz Dev
Licensing
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ARE YOU GIVING ME WHAT I NEED?
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STRENGHTS & OPPORTUNITIES
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I am not the only one?HOW MANY OTHERS?
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LONG TERM RELATION?
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EXCLUSIVE? FOR LIFE?
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BEHIND EVERY SUCCESFUL PUBLISHER THERE IS A DEVELOPER
OR THE OTHER WAY AROUND?
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LIKE ANY GOOD RELATIONSHIP…
• It goes both ways
• Requires ongoing work
• Communication! Have clear defined needs and expectations.
• Compromises should be both ways, in order to meet in the middle
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https://se.linkedin.com/in/andreeachifu
@AndreeaChifu
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https://www.paradoxinteractive.com/en/
pitch-your-game/
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