andrea lawrence may 5, 2014 the editorial illustration · · 2014-05-076 the editorial...

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THE

EDITORIAL ILLUSTRATION

Andrea Lawrence MAY 5, 2014

PROJECT STATEMENTEDITORIAL ILLUSTRATIONin The New Yorker

BACKGROUND

ARTICLE SUMMARYROUGH FORECASTS by Elizabeth Kolbert

ARTICLE

SKETCHES

COMPARATIVE ANALYSIS

INSPIRATIONAL ILLUSTRATIONSCOLOR, PERSPECTIVE & STYLEFeaturing artists Ryo Takemasa, Lotta Nieminen and Emily Wallis

MOOD BOARD

STYLE GUIDE

DRAFTSPRELIMINARY, SECONDARY & FINAL VERSIONS

SOURCES

THE

TABLE OF CONTENTSMAY 5, 2014


PROJECT NAME Editorial IllustrationCLASS Digital Illustration CREATED BY Andrea Lawrence

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PROJECT STATEMENT


THE NEW YORKER

The overall goal of this

project is to design an

illustration for Rough

Forecasts by Elizabeth

Kolbert. An additional goal

is to empower readers to

engage in an environmental

conversation and approve of

a carbon tax.

The target market are men

and women, approximately

65 years old, who make over

$100,00/ year, are concerned

with current culture, are

independent thinkers,

subscribe to

The New Yorker and are

influenced by its opinions.

The overall tone is one of

clarity. There are a lot of sub-

topics within the article, and

Id like to focus on the main

concept.

EDITORIAL (noun):

An article in

a publication

expressing the

opinion of its editors

or publishers.

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BACKGROUND

COMPANY

THE NEW YORKERW

The New Yorker is an

Independent Magazine,

located in New York.

Harold Ross launched the

magazine on February 21,

1925 and Rea Irvin drew

the first cover - a mythical,

monocled Regency dandy,

later dubbed Eustace Tilley,

who became the face of the

magazine. The publication

established itself as an expert

art and culture in New York.

Acclaimed artists, writers,

and journalists, such as

J.D. Salinger, John Updike,

Sylvia Plath, Muriel Spark,

Lee Lorenz, Pauline Kael,

Jonathan Schell, Woody

Allen, John McPhee, George

Booth, George Booth,

Charles A. Reich, and many

others contribute to this

weekly publication.

READERSHIP

NATIONAL

The New Yorker a national

publication and 53% of its

circulation in the top ten

U.S. metropolitan areas.

According to Mediamark

Research Inc., the average

age of the New Yorker reader

in 2009 is 47 (compared to 43

in 1980 and 46 in 1990).

The average household

income of The New Yorker

readers in 2009 was $109,877,

the average income in

1980 was $62,788 and the

average income in 1990 was

$70,233. In 2004, The New

Yorker passes over one million

in circulation.

AWARDS

APPLAUSE PLEASE

In 1995, the New Yorker wins

its first National Magazine

Award for General

Excellence. By 2005, it won

thirty-nine awards in a dozen

categories. In 2001, the New

Yorker won another National

Magazine Award for General

Excellence. And in 2011 The

New Yorker won a National

Magazine Award for Public

Interest for Atul Gawandes

Letting Go.

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ARTICLE SUMMARY

ROUGH FORECASTS

BY ELIZABETH KOLBERT

In the April 14, 2014 Issue of

The New Yorker, Elizabeth

Kolbert wrote an article

called Rough Forecasts.

In this article, she described

how politicians ignore and

ridicule environmental

advice given by scientists.

She quotes Sherwood

Rowland (the chemist who

concluded, and shared,

after a talk in 1972, that

chlorofluorocarbons would

break down and cause a

chain reaction that would

destroy the ozone layer and

who was accused of being

a K.G.B. Agent by Aerosol

Age) as saying, Whats the

use of having developed a

science well enough to make

predictions if, in the end, all

were willing to do is stand

around and wait for them to

come true?

Whats the use of

having develped a

science well enough

to make predictions

if, in the end, all

were willing to do

is stand around and

wait for them to

come true?

- Sherwood Rowland

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ARTICLE

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ARTICLE PAGE 2

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ARTICLE PAGE 3

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ARTICLE PAGE 4

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ARTICLE PAGE 5

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SKETCHES

INITIAL CONCEPTS

THUMBNAILS & DRAWINGS

The initial concepts included

12 different ideas sketched

out into thumbnails. After

doing research and

finding inspirational art, the

overall concept changed

significantly, although key

aspects remained the same.

(The scientist and planet are

thumbnail drawings from the

first concept sketches and

remain in the final illustration.)

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COMPARATIVE ANALYSIS

THE NEW YORKER

CARTOONS OF THE DAY

This cartoon is from the April

14, 2014 issue of The New

Yorker. The illustrations in The

New Yorker are usually in

black and white and almost

always look hand-drawn.

REMEMBERING IN RWANDA

TOM BACHTELL

This beautiful illustration goes

with the article written by

Philip Gourevitch, in the April

14, 2014 issue of The New

Yorker. The lines are heavy

and dark, much like the

subject matter.

JOHN CASSIDY

RATIONAL IRRATIONALITY

This illustration is a profile

picture of John Cassidy, who

writes a blog for The New

Yorkers website and has

worked as a staff writer at

The New Yorker since 1995.

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INSPIRATIONAL ILLUSTRATIONS

COLOR, PERSPECTIVE & STYLE

THREE DIFFERENT ARTISTS

Lotta Nieminem, Ryo

Takemasa and Emily Wallis

display a specific personality

and sense of style that stands

out from the crowd. Each

of these illustrations has a

unique look and feel. With

this in mind, they all represent

modern colors, perspectives

and styles that fit the

demographic of The New

Yorker Magazine.

Lotta Nieminen

Ryo Takemasa

Emily Wallis

Style of Individual Elements

Color

Big Picture Design

MOOD BOARD

KEY DESIGN ELEMENTS

INSPIRATION FROM 4

Each one of these designs

offers something unique,

inspirational and interesting

to integrate into this project.

Perspective / Depth

STYLE GUIDE

OVERALL LOOK & FEEL

SPECS INCLUDED

The overall look and feel of

this project is hand drawn

with soft colors and a strong

sense of perspective.

A:

RGB = 235,231,222

B & C:

RGB = 59,35,22

RGB = 189, 17, 155

D & E:

RGB = 183, 206, 154

RGB = 155, 176, 167

A

B & C

D & E

!

WAYS TO SAVE EARTH-Mmmm

-Mmmm

-Mmmm


-Mmmm

-Mmmm


-Mmmm

-Mmmm


-Mmmm

-Mmmm


-Mmmm

-Mmmm


-Mmmm

-Mmmm

!

!

!


-Mmmm

-Mmmm


-Mmmm

-Mmmm


-Mmmm

-Mmmm

!

!

!

DRAFTS

PRELIMINARY DRAFTS

ONE CONCEPT & 3 DESIGNS

The overall concept showed

scientists, presentation

boards, ostriches with their

heads in the sand, and Earth.

Based on the feedback

from the preliminary critique,

the ostriches feet, scientists

expressions, path and the

information on the board

need further development.

WAYS TO SAVE EARTH-carbon tax

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WAYS TO SAVE EARTHRECYCLE

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WAYS TO SAVE EARTH-NO CFCs

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DRAFTS

SECONDARY DRAFTS

FURTHUR DEVELOPMENT

Based on the feedback

given, I made the changes

requested, and played

around with the path,

amount of ostriches (and

placement), and tried to

get the overall look and

feel of the illustration more

balanced.

FINAL DRAFT

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RYO TAKEMASAroytakemasa.com

LOTTA NIEMINENlottanieminen.com

EMILY WALLISemilywallis.com

JOHN CASSIDYRational Irrationality

THE

SOURCESMAY, 5 2014

INSPIRATIONAL ILLUSTRATIONS

COMPARATIVE ANALYSIS ALL ABOUT TOWNRemembering In Rwanda

THE NEW YORKERCartoons of the Day,April 14th, 2014

JOHN CASSIDYRational Irrationality

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andrea lawrence may 5, 2014 the editorial illustration · · 2014-05-076 the editorial...

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