andrea deming adult coordinator utah phoenix alliance
TRANSCRIPT
ANDREA DEMINGADULT COORDINATOR
Utah Phoenix Alliance
Youth Rising from the Ashes of those Who Died Uneducated
No we are not from Phoenix AZ
Youth from all over the state fighting against Big Tobacco
Meet monthly and participate in at least 1-3 events
Youth Working on Policy
Policy should affect the statePolicy should be against the tobacco industryPolicy becomes a tool for youth to educate
about Big Tobacco’s Manipulations and the dangers of tobacco
Quantitative goal in mind
Past initiatives include: FDA regulation, Smoke-free Bars and Clubs, Tobacco
on Hollywood.
How do we create a policy against smokeless tobacco companies to
offset the rise of smokeless tobacco use and battle low awareness of
the harmful effects?
National Intercollegiate Rodeo Association
Every college and university with a rodeo program must be a member of National Intercollegiate Rodeo Association (NIRA)
NIRA awards scholarships to top athletesColleges are required to display NIRA
sponsors banners and advertisements at all rodeos
As the general manager of the College Finals said, “U.S. Tobacco is the oldest and best friend college rodeo ever had.”
The Problem
SECTION 7 COMMERCIAL SPONSORSHIP AND MEDIA RIGHTS
As a condition of membership in NIRA, each member school and each contestant, coach, contractor or participant, subject to the NIRA, Constitution, By-Laws and Rodeo Rules, must agree to honor NIRA national sponsorship contracts and provide certain minimum signage and media exposure to sponsors as required by those contracts.
The Solution
R 01.9 NIRA NATIONAL SPONSORS TO EXHIBIT PRODUCTS AT NIRA RODEOS
Unless prohibited by law or school policy the school(s)/region sponsoring the rodeo must allow the NIRA national sponsors to exhibit and sample their products. The sponsoring school(s) will be ineligible to receive team points and sponsorship money for the year in question if this rule is not followed.
Did you know that many of Utah’s colleges and universities accept money or advertise for US Smokeless Tobacco?
These colleges and universities include: Southern Utah University, Weber State University, Dixie State College, Salt Lake Community College, Utah State University, Utah Valley State University and Utah State University Uintah Basin. Every college or university with a rodeo program is part of the National Intercollegiate Rodeo Association (NIRA) whose major sponsor is US Smokeless Tobacco (UST). As part of this sponsorship, UST pays out scholarship money to athletes that win at the local, regional, and national levels. In return colleges and universities display UST banners and advertisements at rodeos. If a school has a policy against accepting tobacco sponsorships and advertising, the NIRA does not require these programs to promote the UST sponsorship. However, many of these programs continue to promote smokeless tobacco. Most of these schools may never even see scholarship money in return unless they have a winning program. As bans on smoking increase, smokeless tobacco companies continue to promote their products as a safer alternative to smoking and market their products more aggressively to youth and adults. By signing this petition you are asking each of these universities and colleges to take a stand against the tobacco industry by not accepting tobacco money and not allowing US Smokeless Tobacco to advertise their products at rodeos in an effort to protect Utah youth.
Bring Youth to the Table
The Road to 5,000 Signatures Sponsorships at large events/concerts Youth infiltrating their school Local partners Youth produce radio ad
The Barriers
Colleges and Universities are more invested in their students than young teenagers.
Local partners pushed non-comprehensive tobacco policies in hope to get them passed.
Smaller school did not want to pass sponsorship policy until larger, more powerful universities did.
Finding new sponsors to provide replacement scholarship money.
Became time consuming to work from the bottom up. ie: students->coaches->administration->presidents
The Victories
Collected over 5,500 signature to support our petition!
Dixie College has a full comprehensive tobacco policy!
High acceptance among Utahans!Created relationships with college student
groups to keep pushing for tobacco policies!Colleges not receiving scholarships are eager
to change policy once larger schools do!
What’s New?
The tobacco industry has been strenuously testing new products throughout the U.S. catching attention and gaining acceptance
These new products are advertised as “harm reduction”
Products can be used discreetly and packaged in candy like tins that attract youth
High nicotine content making them highly addictive
Our New Initiative
It’s All About the Packaging
Gain 2,500 surveys by Jan 2010Write to our legislators regarding the Big
Tobacco’s manipulation and the dangers of these products
Review retail outlets for tobacco company’s advertisement
Promote survey findings
New Products Survey
