and don’ts the do’s of interviews. on dress do don’tdo
TRANSCRIPT
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And DON’Ts
The DO’s
Of Interviews
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On Dress
DO DON’TDO
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On Dress
DO DON’TDO
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On Language
DO DON’TDO• Speak
conversationally• Use proper
grammar• Be relaxed• Be honest• Use clean
language
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On Language
DO DON’T• Use your best
vocabulary
• Speak “street”• Appear nervous• Lie• Cuss
**Example**
DO• Speak
conversationally• Use proper
grammar• Be relaxed• Be honest• Use clean
language
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On Preparation
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Craft your message• Research on
reporter• Know topics ahead
of time• Talk to reporter in
advance• Rehearse sound
bites
DON’T
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On Preparation
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Craft your message• Research on
reporter• Know topics ahead
of time• Talk to reporter in
advance• Rehearse sound
bites
DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
![Page 8: And DON’Ts The DO’s Of Interviews. On Dress DO DON’TDO](https://reader036.vdocuments.mx/reader036/viewer/2022062304/56649c735503460f94925d4e/html5/thumbnails/8.jpg)
On Sound bites
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Keep them under
15 seconds• Speak
deliberately, focused, and sharp.
• Repeat if necessary
DON’T
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On Sound bites
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Keep them under
15 seconds• Speak
deliberately, focused, and sharp.
• Repeat if necessary
DON’T• Try to be
someone you’re not.
• Speak with too much energy or too little
• Be bizarre **Example**
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On Demeanor and Appearance
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Smile• Comb/brush hair• Put on makeup• Remain calm and
cool
DON’T
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On Demeanor and Appearance
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Smile• Comb/brush hair• Put on makeup• Remain calm and
cool
DON’T• Use sarcastic or
witty humor• Appear cocky • Be too casual• Lose your cool
**Example**
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On Facts
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
***Example***
DO• Use factual
information only• Stay on one clear
message• Know when to
defer the interview to someone else
DON’T
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On Facts
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example***
DO• Use factual
information only• Stay on one clear
message• Know when to
defer the interview to someone else
DON’T• Give your opinions• EVER EVER EVER
say “No comment”
• Over step your boundaries as a public employee
***Example***
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And DON’Ts
The DO’s
Of Interviews
![Page 15: And DON’Ts The DO’s Of Interviews. On Dress DO DON’TDO](https://reader036.vdocuments.mx/reader036/viewer/2022062304/56649c735503460f94925d4e/html5/thumbnails/15.jpg)
City of Albuquerque
Media Workshops