IN WHAT WAY DOES YOUR MEDIAPRODUCT USE, DEVELOP OR

CHALLENGECONVENTIONS OF REAL MEDIA

PRODUCTS?

Before making a start on any kind of design ideas for either of my ancillary tasks I researched the conventions of other Alternative Rock digipaks and posters and kept these conventions in mind during all design processes.

My group and I decided to keep a theme of city landscapes in both our poster advert and digipak productions.

My group and I challenged the conventions of Alternative Rock digipaks by using a photograph of the artist on the front cover. Alternative Rock bands conventionally use photographs or just the album name as the front cover rather than a photograph of themselves so that emphasis

is placed on their music rather than their image.

DIGIPAK - FRONT COVER

Photograph of our digipak front cover

This is the final design for our digipak cover.

However, some mainstream Alternative Rock artists and female Alternative Rock singers will use photographs of themselves on the front cover to appeal to a bigger target audience.

The use of our performer on the front of our product worked well for my group and I as we received great audience feedback and they were still able to tell we were a part of the

Alternative Rock genre despite the challenge in convention.

DIGIPAK - FRONT COVER

Photograph of our digipak front cover

DIGIPAK - COSTUMEMy group and I used conventions of Alternative Rock digipak costumes as we felt this would

be more successful for our final product. We also decided to keep our performers outfit conventional within the digipak due to the fact we had also kept it conventional within our

main music video task.

Photograph of our digipak front cover

We also decided to keep continuity between our digipak, poster advert and music video by keeping our performers outfit the same throughout all three. We also did this because we felt

it would make our target audience easier to identify our performer.

DIGIPAK - COSTUME

Photograph of our digipak front cover

Photograph of our poster advert

However, this challenged conventions of Alternative Rock artists as many performers appear in different outfits in their videos, digipaks and advertisements.

DIGIPAK - COSTUME

Photograph of our digipak front cover

Photograph of our poster advert

POSTERMy group and I challenged conventions for an Alternative Rock poster advert. We did this by

using a photograph of our artist as the main image while Alternative Rock posters will not use photographs of the artist they’re advertising.

Photograph of our poster advert

This worked well for my and group and I as our target audience found it easier to identify with our artist and were still able to tell he was part of the Alternative Rock genre.

POSTER + DIGIPAK THEMETo keep consistency within my digipak and poster advert my group and I decided on a theme

throughout the designs of both. As the Alternative Rock genre is generally associated with industrial and urban areas we decided that a city would be the best theme for us to use within

both elements of our production work.

Photograph of our digipak front cover

Photograph of our poster advert

POSTER + DIGIPAK THEME

Photograph of our digipak front cover

Photograph of our poster advert

This was really effective and successful for our ancillary tasks and it looked conventional and matched well with our design aspects as a group. Our target audience chose which

photograph to use a theme and then gave really positive feedback when shown the final version.