ancillary product font choices- lauren and caitlin
TRANSCRIPT
![Page 1: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/1.jpg)
Lauren and Caitlin
FONT CHOICES
![Page 2: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/2.jpg)
Font example #1Neon font- fits the aesthetics of our cover
Handwritten style over simple background
Clear connection between what font says- both in style and physical writing and what is going on in background
Cheap motel, motel sign perhaps, looking through the keyhole of a motel
![Page 3: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/3.jpg)
Font choice 1
60’s-70’s style textSynergy with
video- clay spaceman, clay earth
Too basic, looks too amateur- creases from cardboard seen in background
![Page 4: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/4.jpg)
Back cover for font choice 1
Legible font over black background- down to neon colours
Space themed background, not too overcrowded with stars
Synergy with font- same font used, 60’s-70’s style
Clay used again, carries on theme of claymation
Visible creases again- amateur!
![Page 5: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/5.jpg)
Final font choice80’s themed font that we wanted- inspiration from the synth-pop genre
Neon colours makes it stand out
Use of chrome look with font- connects with the sci-fi feeling of the music video
Memorable font/branding for our artist
![Page 6: Ancillary product font choices- Lauren and Caitlin](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09fb61a28abae5d8b4617/html5/thumbnails/6.jpg)
Mock title font choice Neon font- connects to the branding title 80’s theme
continued with handwritten, neon font
Connects to the background and brand title- 80’s themed, space age, synth-pop