The font is alternative, big and bold to stand out towards the crowd to catch their eyes. This has been encoded so that the audience can see the name and recognise and memorise the name as it is outstand towards any other fonts so it will stick in their mind. The colour pink has been added within the advert portray a feminist view, however this is contrasted by the images added as feminist would be outraged as it is a sexualise images which has been added. She has been placed as the biggest attachment on the advert to show that she is the most important as well as she is portrayed a sexualised image this draws attention of the audience when they see the advert to see who she is. This could lead them onto researching her and listening to the album. The old fashioned background as she looks modern this making her stand out more against the background. A CD has been placed on the place to show the audience what it looks like as if they go in the shops and buy it they already know what it looks like so it easy to find. Telling people its out now will encourage them to go and listen to the CD as they dont want to wait for it they want to hear it now, not wait for it.

The black background contrast against the attachments added, so this makes the advert stand out more and be eye catching when the audience see it, so they analyse the contents. As the font is white, this makes the text clear and outstanding so that it easy to read. The font has been placed at the top to highlight that it is the most important as the creator is getting the name of the band out there so people can know them, this is as the audience starts the analyse the text from the top. The font of the named band is in a different font towards the rest of the font on the advert. This is as the band has its own house style which has been created which is on all their merch/adverts/CD, so when some see the font style the band is recognised immediately. A review has been added onto the advert to portray a positive view on the band. As well they have placed it from a well known music magazine so people know it’s reliable. A highlight of their famous songs has been added so that people can research them and listen to them; they have also been placed in a box to show there importance against the text, as it is the bands actual songs which they want people to know. There are four individuals’ images of the band members to portray that the members are all equal and are all important to each other. To convey their genre of folk, they have been photographed with their instruments so the audience immediately knows their music genre.

The background of the advert is dull and plain, this has been done purposely as the name of the album of album can stand outstand more as it has eye catching colours and brightness, as the text is multi-coloured.

The band doesn’t appeal to a certain audience of gender or age. However with the use of is spray painting/graffiti inside each letter gives the album a fresh, urban. This could attract a lot of younger people. But they could have done this deliberately as the band has been around for a few years so as not many younger people, may not know the band, this could be a positive for them for gaining new fans.

The advert has been made to look simple and easy as it is targeted towards a variety of age groups and gender. As the band name and release date to their latest album are in the same font, size and design this shows that they are important as each other. It has been made simple to read as the font is in a simple black outline, however as this is plain the attention towards the album name stands out further to the audience

The promoters have put this out as they want people to be intrigued towards the album. At the bottom they have stated to pre order the album on 'Pre-order the album on iTunes' so they have made the album look exciting and fun to listen to, however as the album hasn’t been released yet they don’t want to give a lot away as they want people to see for themselves what they think about it, it’s like they have a surprise for the audience.