Anatomy of a successful mobile app

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Post on 02-Dec-2014

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  • 1. Play to the strength of the mobile Communications, Spontaneous, Geo-sensitive, Short periods of use and Focused activity. ANATOMY OF A SUCCESSFUL APP 1 1 Making it awfully simple (UI) Make intent obvious focus on one thing User-centric controls and terminology Minimize the Effort Required for User Input 2
  • 2. Adaptable to Change > Sustained Investment Fix issues, introduce new features, continuously improve the user experience ANATOMY OF A SUCCESSFUL APP CONTD. 2 3 4 Product Integration Make the phone talk to the product
  • 3. ANATOMY OF A SUCCESSFUL APP CONTD. 3 5 Content that people care about iOS Human Interface Guidelines In a game, people care about the experience; they dont expect to manage, consume, or create content. Incredibly Useful Incredibly Fun 6 Social by birth > connects people Facilitates conversations, makes it easy for them to express and share.