Come up with a simple headline and body text

Keep the space clear and do not write too much text

Express your value proposition

A simple element that adds direction to the ad can lead the eye towards your call-to-action

If your logo does not show your app’s name,

make sure to include it in the add description

A button, arrow or a different element that should be on the bottom or on the right-hand side of the banner

A more passive call-to-action can yield a higher click-through rate

Give examples of actions like Install, Download, Play, Listen, Learn, Shop, Sign Up, Watch

Include the main benefits of your app. E.g. if the USP is that the app is free

Add an App Store/Google Play badge showing that your app is available on the given store

Choose compelling images that fascinate and grab attention

Do not make the image text-heavy but keep in mind that you can have text on it

Showcase your app. Don’t use stock images.

Depending on your app’s function, use screenshots of your

app or images that convey user benefits

Do not tell the whole story, leave people wanting more

Make them feel a sense of mystery so that they are willing to click through to the ad

Subtle colours and pastel tones might be among your brand colours but giving your ad vibrance can impact your click-through rate in a positive way

Choose a light but vivid shade for the background -white is a safe choice, no dark colours like black

Use contrasting colours

If you have a subtle colourway, try adding a brighter accent colour on your call-to-action or background

Make sure that your ad has a focal point for the eye

Combine text, graphic elements and branding into one concept

Include your app’s logo to increase brand awareness and

drive organic traffic later

Ensure that you look professional and trustworthy to build trust

Use humour, sarcasm or other methods to generate an emotional connection – this will make the user remember your ad

Use social proof – it is the key to persuading in mobile advertising

Share your star ratings and reviews, especially if your rating is above 3.5

Share your app store rating even on a static banner where it’s

not pulled automatically from the app store

Include quotes from your reviews to build 3rd party credibility

Think of your banner ads as the native ads that appear on social media – e.g. Facebook, Twitter, Tumblr

Ad messaging is a vital part of your app marketing strategy, but if you want to have a consolidated 360º

strategy you need more than that.

Check out our insights to find out more:www.leadmill.com/extend-leadmill-insights/