Anatomy of a Successful App Install Ad

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Post on 10-Apr-2017




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<ul><li><p> Come up with a simple headline and body text </p><p> Keep the space clear and do not write too much text</p><p> Express your value proposition</p><p> A simple element that adds direction to the ad can lead the eye towards your call-to-action</p><p> If your logo does not show your apps name, </p><p>make sure to include it in the add description</p></li><li><p> A button, arrow or a different element that should be on the bottom or on the right-hand side of the banner</p><p> A more passive call-to-action can yield a higher click-through rate </p><p> Give examples of actions like Install, Download, Play, Listen, Learn, Shop, Sign Up, Watch</p><p> Include the main benefits of your app. E.g. if the USP is that the app is free</p><p> Add an App Store/Google Play badge showing that your app is available on the given store</p></li><li><p> Choose compelling images that fascinate and grab attention </p><p> Do not make the image text-heavy but keep in mind that you can have text on it</p><p> Showcase your app. Dont use stock images.</p><p> Depending on your apps function, use screenshots of your app or images that convey user benefits</p><p> Do not tell the whole story, leave people wanting more</p><p> Make them feel a sense of mystery so that they are willing to click through to the ad</p></li><li><p> Subtle colours and pastel tones might be among your brand colours but giving your ad vibrance can impact your click-through rate in a positive way</p><p> Choose a light but vivid shade for the background -white is a safe choice, no dark colours like black</p><p> Use contrasting colours</p><p> If you have a subtle colourway, try adding a brighter accent colour on your call-to-action or background</p></li><li><p> Make sure that your ad has a focal point for the eye</p><p> Combine text, graphic elements and branding into one concept</p><p> Include your apps logo to increase brand awareness and </p><p>drive organic traffic later</p><p> Ensure that you look professional and trustworthy to build trust</p><p> Use humour, sarcasm or other methods to generate an emotional connection this will make the user remember your ad</p></li><li><p> Use social proof it is the key to persuading in mobile advertising</p><p> Share your star ratings and reviews, especially if your rating is above 3.5</p><p> Share your app store rating even on a static banner where its not pulled automatically from the app store</p><p> Include quotes from your reviews to build 3rd party credibility </p><p> Think of your banner ads as the native ads that appear on social media e.g. Facebook, Twitter, Tumblr</p></li><li><p>Ad messaging is a vital part of your app marketing strategy, but if you want to have a consolidated 360 </p><p>strategy you need more than that.</p><p>Check out our insights to find out</p><p>mailto:requests@leadmill.com</p></li></ul>