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Kristen Poborsky

Here's my template for a great blog post:

What do you do when you sit down to write? Do you have a strategy or a template you follow?

I have a great system that I use I help my clients (and myself) figure out what content to write. I've been doing that since thebeginning of this year and it has worked out very well. One of my clients traffic has increaseed from about 200 hits per week toover 600 since we started this plan

Here is a screen shot of how his weekly website hits tripled over 90 day period

It's possbile to double or even triple your website traffic like myclient did with hot topic research and metrics tracking.

This is well and good for him and it has resulted in helping tobuild his practice and allowed him to raise his fees to $200 anhour.

I'm excited for him and being a open minded thinker I amalways looking for ways to improve upon those succeses. I'veasked myself what can I do better? I'm providing the sameservice for a number of my clients and I'm still getting less thanstellar content back from them. Don't get me wrong the copyisn't horrible, but it can be improved upon with a few tweakshere and there. So I've decided what is needed for my clientsis to provide them with the same template I use to write my own blog posts. Since I've been using this template combined myresults

1. An Attention Getting Title.

This is the first, and many times the only opportunity you have to grab your reader's attention. Without a great headline that is,the rest of article may as well not have been written.

Haven't you been annoyed when you saw a great headline only to be disappointed when you started reading the rest of thearticle because it did not deliver what the headline said?

In addition to grabbing their attention you headline must communicate your message to your audience and be relevant to the restof your copy.

2. Attention Grabbing Photo with Copy

Not only does your title need to grab the attention of your audience, your photo must do the same. Gone are the days when itwas okay to insert a thumbnail at the top left of your blog posts. With the importance of social media, those thumbnails havemorphed into centerd large scale photos with copy on them.

Here's a two examples of what I consider to be great blog photos:

Photo from http://www.smartpassiveincome.com/blog/

photo from: http://doncrowther.com/marketing/13-ways-to-rock-your-webinars-and-hangouts

Here's why these graphics work:

1. They are centered at the very top of the blog post so they will show up immediately when someone shares your post

2. They communicate both visually and with words. This is important when sharing on social media as this grabs attention moreso than words do.

3. They stand out visually - its super important to stand out visually and with your words in the sea of other people on socialmedia!

Start paying attention to what grabs your eye next time you are on social media.

3. Your Lead in Paragraph.

Keep it short and to the point, if you wait to long to introduce your topic you will lose your reader. I like to share somethingpersonal, tell a story at the beginning of my posts. Doing this gives a way for people to connect with me on a deeper level.

4. The main body of your post.

Make the main body easy to scan. Use subtitles and bullet points where ever possible. That way people can first scan yourarticle and then come back and focus quickly on content that is relevant to what they are searhing for. And don't forget to usethe Fleish Kincade scoring tool in wordpress. If you don't knwo what this is, it is a handy tool to help you make sure your contentis readable at a 7 grade level. You'll want to make sure you do this so that your content will be more readable to a wideraudience.

5. Wrap it all up.

Pull it all together with a closing paragraph, just like you learned how to do in school. Tie it all up neatly and repeat any keypoints you want your reader to remember.

Here are a few more things you'll want to do when writing your blog posts:

Keep your posts short.

Make them conversational like you are writing to a friend.

Make your sentences and paragraphs short. No one wants to wade through a long paragraph - it just looks like too muchwork to read!

Use simple words - use the Fliesch Kincaid Scoring tool in word to check this.

If possible, link your post to another one that may dive deeper into something you are writing about.

And don't forget to add a Call-To-Action at the end of your post. You want to ask a question and try to start a conversationwith your audience.

Go ahead and use this simple blog post template. Doing so will help you to write faster and better blog posts.

Just click on the image below to download

Question: What does your blog post templatelook like? Let me know!

Copyright © 2014 Kristen Poborsky. All rightsreserved. Get Pro Framework.