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MEDIA CONTACT: Raven Robinson info@ravenrobinson.com 201-292-7631 Company Fact Sheet: Company: Anara Original Website: www.anaraoriginal.com Founded: 2002 Mission Statement: To create vintage, urban couture for men and women. Departments: Sportswear, dresses, accessories, shoes, neckties, tees. Target Market: Fashion-forward, classic, artsy sportswear and

accessories for men and women, ages 18 – 35. Clothing ranges from $25 to $225.

INTRODUCTION TO ANARA ORIGINAL:

Anara Original is the premiere urban couture House of Design for men and women. The place where The Original Trendsetter creates sportswear and statement pieces of wearable art that is simplistic in design and edgy in detail. Anara Original offers custom-designed clothing and accessories, with trend-making image and style executed in every concept.

“My style is vintage and urban mixed with art. Fashion is a blank canvas for everything.”

Sara A. Crawford is the visionary behind Anara Original, based in Delaware. Sara developed her design aesthetic at the International Academy of Design and Technology. Unique pieces and odd accessories attract Sara, whose sense of fashion style and design derived from her parents’ hobbies of sewing and drawing. Anara Original is an extension of Sara’s couture dreams!

Meet Sara Crawford

"Fashion is a hobby for some, for me it’s my lifestyle"

Words from a true fashionista, Sara A. Crawford the founder of Anara Original. Alone she takes the division of urban couture to a new level and provides this outlet of fashion a unique platform that stands behind social causes while exhibiting fashion with a message. Some people see her as highly determined for completing her Bachelors of Fine Arts in Fashion Design and Marketing in only three years from the International Academy of Design and Technology. Others see her as an inspiration for overcoming being slightly visually impaired as a result of being an albino African American. Through her various contributions to organizations such as The Diabetes Association and The Division for the Visually Impaired, some will say she fits the demeanor of a modern day philanthropist. Sara is truly all of the above and more. Her story is inspiring and the fashion industry has allowed her to showcase her work to her peers young and old, delivering the message that despite any disability everyone has the capability to accomplish anything.

Formerly working with brands such as Tommy Hilfiger, DDC Lab and H&M, Sara was inspired to create Anara Original as an extension of herself. The brand name derives from her first name (Sara) and middle name (Ann). As a fashion designer she is someone who has an eye for taking something plain and turning it into something not so ordinary. She loves the concept of “adding”. As an entrepreneur in the fashion industry Sara Crawford stands out by conveying the idea that is fashion “wearable art”. She enjoys participating in various organizations because she can relate to the causes that they stand for. In 2011she created an extension of her line, “ The elements of natural fiber”. Inspired by the unfortunate natural disasters that occurred such as the Tsunami in Japan. This line is Eco-friendly, hence the concept of fashion with a message. Sara's story is one that presents strength, something she reveals as a core element to navigating life.

Button Ring and Brooch Collection

Inspired by a box of buttons from her grandma Katherine B. Ross, Sara clusters beautiful vintage buttons of all shapes and sizes to create

pieces of wearable art. The Button Ring and Brooch Collection is unique, funky, and vintage-inspired. Each ring and brooch is

handcrafted with love and her grandma’s awesome style in mind.

Button Ring and Brooch Collection

Soft Metals Retro

Suited Up

Cocktail Dresses

Custom-Designed, T-shirts, and Ties

                   Calendar  of  Events     

•  2005: Anara Original Presents M-Bellush Collection (Wilmington, DE)

•  2005: Men of Style Fashion Show for Roy H. Campbell (America’s Next Top Model) - Featured Designer (Wilmington, DE)

•  2005: Strut Fashion Show at IADT (Tampa, FL)

•  2006: Kishi Creations Catwalk (Washington, DC)

•  2006: Launch of a New Era Runway Show (New York, NY)

•  2006: Holloway Campus Lions Club Presents Couture Noir Runway Show (Wilmington, DE)  

•  2007: Mami Magazine Presents Superstar Fashion Event (Philadelphia, PA)

•  2007: Anara Original Presents The Urban Hang Sweet (Wilmington, DE)

•  2008: Men of Style Fashion Show for Roy H. Campbell (America’s Next Top Model) - Featured Designer (Dover, DE)

•  2009: Anara Original Presents Trendsetter: Elements of Fashion and Art (Newark, DE)

•  2010: Delaware Black Expo – Runway Show Coordinator (Wilmington, DE)

•  2010: Wilmington Art Loop – Fashion Show Coordinator (Wilmington, DE)

•  2011: Delaware Black Expo – Runway Show Coordinator (Wilmington, DE)

•  2011 The Fashion Diary Fashion Show Showed Spring 2011 Collection (Wilmington, DE)

•  2012 : The Walk the Talk Shoes and Accessories Event – Sponsor (Philadelphia,PA)

In the News (Print Media)…..

Lucky Magazine Online Blog Spark Magazine

Out and About Magazine Floss Magazine

The Bloc Suite Blog chicFABu Blog Ladi Chic Blog

Beautifully Said Magazine Delaware Black

Bougie Magazine Time for Couture

Popular Mag LA Fashion Snob

WT-FAB Black Celebrity Giving

Small Biz Diamonds My Creative Connection

MustingKrav

Online Media

Let’s Stay Connected!

Website: www.anaraoriginal.com

Blog: www.the-trendsetter.com

Facebook.com/AnaraOriginal

Instagram : Anara Original

Twitter.com/AnaraOriginal